Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. The most extreme possibility would be to force Google to sell its Chrome browser and/or Android mobile software businesses, preventing the company from directly integrating search into both.

Commission 125

Commission Market share Engineering Launch 125

Martech

JULY 24, 2024

To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. Just like all tools, we have to use the mechanic’s motto: “Use the right tool for the right job.” Determining the right marketing jobs for AI What are the right jobs for AI?

Campaign 131

Campaign Strategize Launch Up-sell 131

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Heinz Marketing

AUGUST 13, 2024

Section 4: Execute Campaigns in Waves With the right modular flow, launches can be done in waves As mentioned above, there are a lot of moving parts in this effort. This is true of each stage from planning to execution, especially with rolling launches. To keep everything moving smoothly, it’s best to execute your campaigns in waves.

Campaign 110

Campaign Launch Start-ups Growth 110

Hubspot

AUGUST 20, 2024

If the solution you’re selling has different features or products contained within, make it as easy as possible for your buyers. Implement a guided selling tool. Don’t sell the whole platform upfront. As Jobs saw it, the organization had strayed too far from its founding purpose: sell people computers.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Semrush soft launched an enterprise product in October 2023. Many industries go through this.

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

Salesforce

JUNE 17, 2025

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. You’ll get quality scores, downloadable results, and the confidence that your agent is ready for launch. This is just the tip of the productivity iceberg. Use filtering settings to customize the display.

Sell 83

Sell Territory E-commerce Sales 83

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Toluna , a global insights and research technology provider, launched QProbe, an AI-powered feature that improves the quality of open-ended survey responses. registration required).

Launch 73

Launch Technology Technology Campaign 73

Martech

SEPTEMBER 11, 2024

When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Search Engine Land

SEPTEMBER 5, 2024

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” The client understood the importance of launching (or relaunching) a new product category. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. Processing.

Territory 92

Territory Construction Agriculture Campaign 92

Sales Hacker

DECEMBER 17, 2024

They’re signing the renewals, the cross-sell, up-sell. I remember one year, the Super Bowl was perennially the biggest day of the year because you’d get more traffic, so you’d sell more ads. And how do you now think about sort of closing that gap between the user and the buyer? They’re signing the check.

GTM 100

GTM Engineering Electricity X-functional 100

ClickFunnels

MAY 6, 2025

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. A video sales letter funnel (VSL) uses long-form video to sell products or services. Sell smarter. Companies use different sales funnels depending on the results they want.

Growth 130

Growth Strategize Sales Contact 130

Search Engine Land

OCTOBER 3, 2024

This presents a new opportunity for you to reach people who are looking to buy the products you sell. Google today is launching a new results page today for iOS and Android devices in select countries. Google’s Shopping Graph has information about more than 45 billion products. Why we care. New Lens Search results.

Retail 80

Retail Launch Price Presentation 80

Heinz Marketing

JUNE 26, 2025

That means: CSMs receiving alerts from product usage or NPS spikes Marketing launching dynamic nurtures triggered by signal thresholds Sales following up with tailored plays linked to behavior or milestones Example Workflow 4. From Signals to Sequences: Activation Across Teams Capturing signals is just step one.

GTM 89

GTM Cross-sell Referrals Pipeline 89

Highspot

JULY 9, 2025

With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. Practice real selling moments – Simulate actual scenarios your reps will see to sharpen messaging, objection handling, and delivery. Highspot is different. But that’s not all.

GTM 52

GTM Launch Objection handling Negotiate 52

Salesforce

AUGUST 8, 2024

Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. EXAMPLE: Your company sells outdoor adventure gear online. After setting up your segments, content, and send times, you can launch your campaign with a click of a button.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Salesforce

OCTOBER 30, 2024

Are you considering launching an ecommerce store or a new digital shop but don’t know where to start? Webinar: Start Selling Online With Storefronts by Salesforce Featuring : Alana Cutler, Product Management Director, Salesforce Starter, and Zia Hasheem, Sr.

Sell 52

Sell Launch Up-sell Start-ups 52

ClickFunnels

JUNE 10, 2025

That’s like using the same script to sell to a student, a parent, and a business executive. Let’s say you sell a fitness program. Myth 5: Funnels Are Set-It-and-Forget-It Once you launch your funnel, you might think your work is done. It’s not going to land the same way. You’re giving before asking.

E-commerce 130

E-commerce Real Estate Sales Trust 130

Sales Gravy

JUNE 19, 2025

When a customer churns, you lose all potential referrals, upsells, and cross-sells they could have generated. The Trust Equation That Changes Everything Most salespeople think selling is about convincing, but selling is about connecting. When you rush a prospect, you're telling them their decision-making process doesn't matter.

Commission 69

Commission Cross-sell Manufacturing Pitch 69

ClickFunnels

JULY 10, 2025

No Clear Value Proposition Features don’t sell. Weak or Confusing Headlines If visitors don’t “get it” in 3 seconds, they’re gone. Make sure your hook is strong. Transformations do. Skipping Mobile Optimization Over 60% of traffic is mobile. Too Many Calls-to-Action Help your visitors focus.

Objection handling 130

Objection handling Follow-up Price Trust 130

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

Martech

JULY 23, 2024

He obtains their permission for lifetime use and sells rights to one or more stock companies, who license the photo for single-use, limited-use or unlimited-use downloads to individuals and organizations, depending upon their licensing package. (Hey, that rhymes!)

Legal 117

Legal Government Promote Campaign 117

Sales Hacker

JULY 11, 2025

How do you actually launch one that gets the job done? This edition walks through five different paths to launch an AI agent. Build from scratch This is the most powerful (and the most complex) way to launch an AI agent. Coffee just launched, an AI-first CRM. Some teams are quietly building. What it automates.

Launch 78

Launch GTM SQL CRM 78

Hubspot

DECEMBER 2, 2024

That‘s why I’ve put together this handy guide that covers some key strategies to help on both of those fronts — a resource that will help ensure your team sells effectively through the remainder of the year and that your business remains top-of-mind with buyers as Q4 comes to a close. Q4 Sales Strategies 1. Make them understand that.

Sales 69

Sales Closing Up-sell Prospecting 69

Salesforce

NOVEMBER 12, 2024

CVPs should not be confused with unique selling propositions (USPs). So, when you meet with a potential customer, you must be prepared to sell them on your product or service — and position yourself as a trusted advisor. Solution selling and value selling techniques can be helpful in this step. Watch the demo

Transportation 52

Transportation Drivers/motivators Customers Territory 52

RingDNA

APRIL 11, 2025

But many companies that sell multiple offerings hire product specialists (i.e. salespeople that focus on selling a particular product). Since lead response time is critical, tracking inbound web leads by product can help sales managers determine how many specialists are needed to successfully sell each product.

Quota 62

Quota Sales Pipeline Contact 62

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Search Engine Land

SEPTEMBER 19, 2024

Dig deeper: Lead gen vs. ecommerce: How to tailor your PPC strategies for success Evaluate first-party data Before you launch any campaigns, look hard at the first-party data available. Highlight your unique selling propositions (USPs) and competitive advantages to address the needs people are searching for.

Campaign 78

Campaign Education Lead generation Trust 78

Salesforce

MAY 2, 2025

Launch new products quickly Discounts and promotions do not have to be reserved for old products. You can use introductory pricing during a product launch to create buzz and juice sales early on, attracting early adopters and gathering reviews. It’s good for commodities you don’t want to fully sell out of.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Highspot

MAY 15, 2025

Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. Furthermore, they often sell multiple solutions, including those from your competitors. What is partner enablement? This is not reality.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

SaaStr

JULY 4, 2025

The ones selling outside of tech? TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. The Bottom Line The SaaS companies winning in 2025 aren’t selling to other SaaS companies.

E-commerce 129

E-commerce Non-Profits Construction Real Estate 129

SaaStr

JULY 5, 2025

Veeva founder CEO Peter Gassner came to SaaStr to share just how they got to the first $100m ARR selling enterprise vertical SaaS … while raising only $3 million (!). Sell Yourself First – Know Your Apple’s Worth When a customer said “We have more people in this room than you have in your company. net income, 111.5%

E-commerce 94

E-commerce Price Pharmaceutical CRM 94

Hubspot

NOVEMBER 15, 2024

In HubSpot’s Smarter Selling with AI research , a quarter of salespeople believe AI helps employees make data-driven decisions. This helps me optimize inventory levels and adjust marketing strategies ahead of key selling periods, ensuring I can meet customer demand without overstocking.”

CRM 36

CRM Territory Launch Price 36

ClickFunnels

JULY 8, 2025

With the right software, you can build a lead generation funnel for your agency clients, a webinar funnel for your course business, and a product launch funnel for your e-com brand. You can’t afford to rebuild from scratch every time you launch something new. Imagine being able to track and optimize from the same dashboard.

E-commerce 130

E-commerce A/B testing Cross-sell Launch 130

Search Engine Land

AUGUST 7, 2024

.” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. If people are already searching for your brand on Amazon, advertise on your branded terms at launch.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Martech

SEPTEMBER 27, 2024

She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed. The owner also owned a magazine; I was operations director there, did a lot of graphic design, but was also in charge of selling advertising.

Pitch 73

Pitch Launch Sports Consult 73