Martech

JUNE 5, 2025

The castle and moat strategy In business school, were taught to find a valuable, rare, inimitable core competency and to build a strategic moat around it strategic partnerships, products, legal frameworks, brand, etc. Then, in November, OpenAI launched ChatGPT. Email: See terms. Take Google.

Strategic partnership

SaaStr

AUGUST 5, 2025

The Correlation in Action: A Timeline Analysis The correlation between these stocks becomes most apparent when examining their price movements since Klaviyo’s public debut: The IPO Honeymoon (September 2023) Klaviyo launched its IPO at $30 per share on September 20, 2023, closing its first trading day at $32.76—a a respectable 9.2%

E-commerce

Sales Hacker

OCTOBER 18, 2024

Network and partnership will only becoming more critical The importance of networks and partnerships is more critical than ever. Your network and how you use it is hands down your most valuable asset and strategy” – Peter Turim (GM; Strategic Partnerships at Hunt Club).

GTM

Martech

MARCH 31, 2025

Some AI products launch without addressing critical ethical and compliance concerns. Consider long-term viability Stability indicators such as funding, strategic partnerships and customer adoption levels indicate if a tool is built for sustained success or just momentary buzz.

Strategic partnership

SaaStr

JULY 11, 2025

ChatGPT’s viral launch created a platform that now serves over 100 million users. The question isn’t whether Anthropic can catch up—it’s whether it needs to. Different Paths to Success OpenAI’s Consumer-First Strategy OpenAI bet big on consumer adoption, and it paid off spectacularly.

Strategic partnership

Martech

SEPTEMBER 26, 2022

It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge.

Launch

Martech

DECEMBER 12, 2023

This looks like a strategic partnership rather than an integration of technologies, but we’ll watch and see whether Community expands its capabilities across additional channels. The post Infobip partners with Community to launch a global messaging offering appeared first on MarTech. Get MarTech! In your inbox.

Launch

Salesforce

JUNE 15, 2022

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. During Connections 2022, we introduced Customer 360 innovations for Marketing and Commerce Clouds that do just that.

Launch

Hubspot

JUNE 8, 2020

In fact, in February 2019, LinkedIn Live was launched to individual users. While your business page might not have live capabilities yet, once it's available you can use it to launch new products, demonstrate thought leadership, and boost your content strategy. They also announced that you can now do all of this through Hootsuite.

Strategic partnership

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. SaaS companies are also using ecosystem-led approaches to launch integrations. Five months post-launch, they saw a 232% increase in feature adoption. Keyplay launched Org Insights.

GTM

criteria for success

NOVEMBER 8, 2021

As Co-Founder, Regina co-leads business strategy and strategic partnership development and leads sponsor relations. She has worked as a product development and marketing executive, launching multiple brands, and as a management consultant. She is also a serial entrepreneur, and has founded her own tech startup.

Strategic partnership

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Exclusive product launches. Guest blogging.

Niche

Salesforce

SEPTEMBER 13, 2023

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud. Let’s take a deeper look.

Referrals

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. For example, let’s say for every new feature launch, you create a new landing page. Marketing strategy.

Campaign

Martech

OCTOBER 25, 2021

The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We Perion launches cookieless identity solution. Read more here.

Strategic partnership

Hubspot

SEPTEMBER 23, 2020

Although co-marketing can be incredibly beneficial to you and your partner's brands, it will still take time, planning, and coordination when it comes to finding a co-marketing partner and launching mutually beneficial campaigns. In 2018, Coors Light teamed up with National Geographic to launch a series of video ads taking place in Iceland.

Strategic partnership

Martech

JULY 18, 2023

Many retailers are launching RMNs, and not just big national chains. A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy. Why we care.

Retail

Salesforce

APRIL 1, 2022

The company used a strategic partnership between sales and marketing to launch its ABM success. Launch and test new features internally before going live. WebPT is a rehab therapy software platform that provides electronic medical record services for more than 80,000 healthcare professionals around the country.

Campaign

Sales Hacker

FEBRUARY 7, 2018

HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. Add a strategic partnership that opens a new segment, for example, Healthcare, Government, etc. However, as these companies quadruple their sales teams they scale failure.

Growth

SaaStr

DECEMBER 31, 2021

See what happened when Adobe Sign integration launched in Adobe Reader and you can see in the image to the right/just above — the new user acquisition rate literally tripled overnight. But even then, the attach rate might be 2%. It’s just The Law of Attach Rates.

Strategic partnership

Martech

SEPTEMBER 21, 2021

In addition, give your clients a road map for how you will approach the project together – including milestones for key dates like web copy delivery, wireframe delivery, launch date, and more. Another 46% said they dislike when agencies turn out not to be a strategic business partner. Focus on customer service.

Clients

Sales Hacker

AUGUST 7, 2020

Vice President of Sales & Strategic Partnerships. Strategic Partnerships (APAC). Director of Strategic Partnerships & Agency Relations. Launch Consulting Group. Holly Procter. Senior Sales Director. Bridget Quigg. Emcee and Entertainer. BQ Productions. Amyra Rand. Criteria Corp. Nancy Ridge.

Territory

Hubspot

JANUARY 24, 2012

Is it a product launch? A strategic partnership? Reading through full sentences takes too much of a journalist's time, and it is much easier for them to simply read through short phrases that explain the same thing in much fewer words. Articulate Why the Pitch Matters. Tell journalists why your content is important.

Pitch

ConversionXL

MAY 15, 2014

For example, if you wanted to form more strategic partnerships, you might automate a survey that goes to the customers who have been buying from you for 6 months. Fast forward to the official launch date. A highly targeted email campaign launched to 30,000 people. Why do they shop with you? What’s their lifestyle like?

Customers

Salesforce

NOVEMBER 14, 2022

We also launched Salesforce Genie that week. After announcing our strategic partnership with Google at Connections , we’re using new privacy-safe integrations for ad activation and aggregated insights that deliver more personalized and efficient marketing. Salesforce Genie: Quick Look.

Customers

Hubspot

AUGUST 14, 2018

By setting up strategic partnerships with financial titans like Capital One, Citigroup, Visa, and Nasdaq , Chain has accelerated Wall Street’s adoption of blockchain technology. In 2008, Leeway Hertz launched one of the first apps on Apple’s AppStore. Intellectsoft. It’s like banking on blockchain. LeewayHertz.

Contract

Hubspot

JANUARY 10, 2014

Branding is also vital when your organization is launching specific fundraising campaigns, events, projects, or programs. The consistency of the branding for GiveCorps proved to substantially aid its messaging and helped form strategic partnerships with like brands. The end result of these efforts? in one day (yep, one day ).

Campaign

SBI

MARCH 26, 2019

BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe. Las Vegas — March 26, 2019 — Bigtincan (ASX:BTH) The leader in mobile, AI-powered sales enablement automation, today announced the launch of Bigtincan for Adobe at the 2019 Adobe Summit , which is taking place March 26-28 in Las Vegas.

Launch

PandaDoc

MARCH 4, 2024

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

Strategic partnership

Closer's Coffee

JULY 5, 2023

Shortly after launching GRIND, Thomas experienced success generating sales, attracting investors and securing strategic partnerships. After facing injuries and adversity, Thomas set out to turn his passion for basketball into a business and Grind was born.

Strategic partnership

Partners in Excellence

JUNE 25, 2017

Recently, I had the opportunity to sit down with Bill Corbin, Senior Vice President, Alliances and Strategic Partnerships for CenturyLink. We had a wide ranging discussion on leveraging channels and partnerships to drive more effective engagement with customers. I thought I’d share some of our discussion.

Growth

ConversionXL

AUGUST 2, 2017

This creates a unique window of opportunity for strategic partnerships. Marj Koppelaar , Head of Strategic Partnerships at Mirakl : “I do a lot of research into the company to find out what they are trying to achieve. Social factors. This brings to the forefront the importance of winning partner mindshare and loyalty.

Strategic partnership

ConversionXL

AUGUST 2, 2017

This creates a unique window of opportunity for strategic partnerships. Marj Koppelaar , Head of Strategic Partnerships at Mirakl : “I do a lot of research into the company to find out what they are trying to achieve. Social factors. This brings to the forefront the importance of winning partner mindshare and loyalty.

Strategic partnership

Hubspot

JANUARY 27, 2013

This video clip company never actually launched publicly before Twitter snatched them up, and we haven’t heard much about the acquisition since. But how does one actually do this? Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App. However, this week, Twitter just announced Vine as a working integration.

Strategic partnership

ConversionXL

FEBRUARY 3, 2022

SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics. Some of those channels might include: Acquisition. Chet Miller, and Kelly E.

Growth

Hubspot

OCTOBER 3, 2012

The partnership will surface highly-ranked influencers on a given search term and include them in the "People Who Know" column to the right of social search results. This fall, Facebook CEO Mark Zuckerberg indicated that he is interested in launching a social search engine powered by Facebook user activity. Facebook Social Search.

Networking

Hubspot

DECEMBER 28, 2015

1) Grow your Instagram following with strategic partnerships. But based on our experience since launching the Foundr Instagram account, growing your following is not as complicated as it might seem. Here are four ways to use Instagram to build your business and brand.

Drivers/motivators