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How to put marketing data into meaningful context

Martech

They manufactured and sold men’s brushless shaving cream and got creative. Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. The Burma-Shave company was doing it in the 1930s. The result?

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AI Forecasting Techniques: How They Work, Models & Challenges

Hubspot

Table of Contents What Are AI Forecasting Techniques? AI Forecasting Techniques or Models Challenges of Using AI to Forecast Using AI for Forecasting After all, the biggest advantage of AI is its ability to process large, complex datasets — both structured and unstructured — and to deliver accurate results.

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Gross Profit Margin: How to Calculate It and What It Tells You

Salesforce

It represents the percentage of net revenue you make that exceeds the cost of goods sold (COGS). Gross profit represents the total amount of money your company has left after deducting the direct costs associated with producing its goods or services, while gross profit margin expresses this amount as a percentage of total revenue.

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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. This represents waste, lost productivity, and continued low performance.

Trust 139
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B2B Sales: Definition, Process, and Techniques

Outreach

Companies that produce/distribute raw materials + companies that use those raw materials to manufacture finished or semi-finished products. What is a B2B sales representative? It follows a distinct process and uses a wide range of sales techniques for various buyer personas and selling situations.

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Vape Marketing: What You Should Know

Sales Pop!

Manufacturers and advocates of e-cigarettes argue that they are a healthier alternative to tobacco. Then the manufacturing technique improved, creating devices in various shapes and with flavors included. E-cigarettes are battery-powered devices that heat a liquid to release an aerosol (vapor) that the user inhales.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

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