Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. Are you currently marketing your product or service as just another item on the market, or are you marketing it as something distinctive? Start by considering your target customer and defining who they are.

Niche 101

Niche Hospitality Service Start-ups 101

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. As such, start optimizing early, long before the launch date.

CTR 110

CTR UX Engineering User Experience 110

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

ConversionXL

MARCH 2, 2012

“I don’t want a coffee, I want iced caramel macchiato” How did Starbucks get away with starting to charge $3 and more for coffee, when most other cafes were charging $1 or so? Setting up a new successful product category. Creating a new category or niche means that, at first, you own it.

Electricity 89

Electricity Niche Price Up-sell 89

Hubspot

FEBRUARY 26, 2025

A few years ago, we started seeing an increase in demand for appraisals tied to insurance compliance and environmental regulations, she recalls. Using revenue forecasting, we could project potential earnings in these niche areas and determine that there was enough consistent demand to justify expanding. Determine which model to use.

X-functional 59

X-functional Finance Growth Price 59

PandaDoc

MAY 12, 2025

Lets get started. For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services.

Price 52

Price A/B testing Non-Profits Legal 52

Search Engine Land

AUGUST 15, 2023

Competitive keywords: Where to start? Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Instead, start assessing where there’s room for you to stand out by looking at: What they’re saying. How their pages are set up to rank for the keyword.

Angle 88

Angle CRM Niche Clients 88

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. Seed and Series A are about shipping your product, getting to product-market fit, and then growing revenue. In building after you’ve raised seed and series A, you start getting a sense of .

Construction 103

Construction Niche Growth Meeting 103

Hubspot

NOVEMBER 2, 2018

Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share. Our results lined up with SparkToro's, with 82.7% The Product-Seeking Market Share.

Territory 78

Territory Manufacturing Niche Market share 78

Heinz Marketing

AUGUST 28, 2023

Here are the key steps B2B marketing leaders can take to ensure their strategy sets them up for success: Understand Your Audience Your strategy starts with a deep understanding of your target audience. Define Your Ideal Customer Profile (ICP): Start by creating a detailed description of your ideal customer.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

OCTOBER 4, 2022

Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. However, nearly 40% of U.S.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

ConversionXL

SEPTEMBER 20, 2018

You don’t have to be a financial whiz to understand that this means your expenses go up while your profitability goes down. A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Essentially, if you want to make a sale, the whole process starts and ends with your sales team.

Go To Market 289

Go To Market GTM Profit margin Education 289

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

SaaStr

FEBRUARY 1, 2024

Marketing has to evolve as you think about the product maturity curve. When you start anything, and you’re contemplating how to take it to market, your ICP (ideal customer profile) should always be top of mind, especially in marketing. But, as you grow, you start to reach the limits of what your original ICP presents.

GTM 105

GTM Growth Education Commission 105

ConversionXL

FEBRUARY 17, 2021

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. “If It also skirts other issues with on-device auctions, like draining phone batteries or using up cell data.).

Networking 140

Networking Trust A/B testing Conversion 140

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 70

Closing Customers Niche Cross-sell 70

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. food, fashion) with wide appeal.

Technique 125

Technique Promote Presentation Education 125

ConversionXL

JANUARY 18, 2022

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. When a company is in a growth stage, focus product marketing in your marketing department.

Product 110

Product GTM Construction Launch 110

ConversionXL

JANUARY 18, 2022

Early on, Canva teamed up with tech influencer Guy Kawasaki to advocate their mission as “Chief Evangelist.” Brand awareness marketing is not marketing to the masses. To get in front of the right people, stand out , and ultimately get chosen, start by putting your resources behind three key areas.

Campaign 122

Campaign Networking Non-Profits Launch 122

Heinz Marketing

MARCH 17, 2023

Consumer reasons for listening to podcasts also vary by age: younger listeners tend to listen to podcasts for entertainment purposes and to pass time, as well as a means of change from just listening to music, whereas older listeners prefer to listen to podcasts to learn something new and stay up to date on current events.

B2B 105

B2B Entertainment Transportation Pipeline 105

Hubspot

JULY 7, 2011

The way I started was, I was the 'personal branding spokesperson for Gen Y.' It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. Once you've established yourself, you can bite off a larger market share. Why Build Up a Personal Brand? Contest Ends July 13th.

Networking 71

Networking Niche Follow-up Finance 71

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. To help you get started, I’ll share insights on how experts use Google Alerts to help them sell. I'll also provide a walkthrough showing you how to set up a lead-tracking Google Alert for yourself. But that‘s not all.

Prospecting 78

Prospecting Price Sales Up-sell 78

Hubspot

JULY 24, 2014

Why pull up a bookmark when you can type in ”quicksprout” with ease? In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Define your niche. Type in “Amazon” in the address bar. Hit “enter.”

Technique 78

Technique Niche Price Engineering 78

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay. Times are good.

Price 107

Price Product Start-ups Niche 107

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. The app was incredibly easy-to-use and sent me notifications 10 minutes before the class started. For the purposes of this post, we're assuming you've already come up with a great initial mobile app idea and have a goal to get as many downloads as possible upon launch.

Launch 101

Launch UX Networking Cross-sell 101

Lead Fuze

JULY 24, 2023

Each method has its unique strengths and potential drawbacks, depending on the specifics of your business model and target market. Top-Down Approach for Estimating TAM This approach involves starting with a broad overview of the entire market today before narrowing down into more specific subsets relevant to your product or service.

Strategize 52

Strategize Strategic planning Niche Price 52

ConversionXL

NOVEMBER 17, 2022

To assess the impact of a marketing campaign, find new opportunities, improve return on investment (ROI), and increase customer lifetime value (CLV) , you need to focus on actionable metrics. sale, sign-up, or download) compared to the total number of visits. Here are some important actionable metrics to monitor. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

JANUARY 17, 2014

Because there are so many great campaigns that have come and gone (or stuck around, in some cases), we decided that the original 10 just wasn''t enough -- so I rounded up 10 more of the most remarkable marketing campaigns in history. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 78

Campaign Entertainment Sports Promote 78

Hubspot

MAY 10, 2012

If you're a B2B marketer, this certainly shouldn't surprise you -- of all the social networks listed in this blog post, LinkedIn provides the most natural transition into social media for many B2B organizations. Check out these ways you can use LinkedIn in your B2B marketing! 1) Share your presentation slides.

Networking 78

Networking B2B Lead generation Promote 78

SaaStr

SEPTEMBER 13, 2020

We’re going to start with some dates that predated COVID and really go to prior SaaStrs. If you look at the March volatility, the major indices fell 30% pretty much across the board as the health crisis started to take hold, and the economic crisis was starting to be previewed. Now, the cloud index fell along with it.

Non-Profits 82

Non-Profits Strategize Trust Growth 82

Lead Fuze

JANUARY 9, 2024

Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Search Engine Land

AUGUST 28, 2024

Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall. As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. How seasonality shakes up consumer behavior Consumers are a fickle bunch and seasonality plays them like a fiddle.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

SaaStr

FEBRUARY 14, 2025

” ‘Duck Diving’ the ’08 Global Financial Crisis Procore first started as a niche tool for high-net-worth residential builders in places like Aspen and Beverly Hills. I don’t know if you surf, but if you duck dive under a wave and on a surfboard and you go underwater, you come up the other side.

Construction 112

Construction Niche Trust Market share 112

SaaStr

AUGUST 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. So the new sales leader is trying to figure out, can we go further up market? But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there?

Niche 107

Niche Follow-up Start-ups Closing 107

Hubspot

FEBRUARY 4, 2013

Instead of sitting around and waiting for your season to start again, use this valuable time for marketing! That's right, seasonal marketers that think long-term and use their off-season time wisely can help tee their businesses up for smashing successes when peak season begins again. Gather Customer Reviews.

Niche 78

Niche Real Estate Start-ups Service 78

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Some of those paths may even end up being dead-ends. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. What forces are acting on the market today? Will direct sales or inbound marketing work best ?

Non-Profits 99

Non-Profits Government B2C Niche 99