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What the Google antitrust ruling could mean for advertisers

Martech

And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. So the company could still charge what it wanted for search ads.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Watch the demo Benefits of promotional pricing Why would a business want to lower its profit margins voluntarily? It has the potential to: Decrease profit margins : A lower price means less margin Damage brand value: Frequent discounts can diminish perceived value. However, promotional pricing can backfire if executed poorly.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. Businesses may find new suppliers if they cant negotiate preferred rates on necessary materials in order to maximize profits.

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Gross Profit Margin: How to Calculate It and What It Tells You

Salesforce

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. This blog post takes a closer look into the intricacies of gross profit margin, exploring its formula, calculation, and interpretation. What well cover: What is the gross profit margin? What is the gross profit margin?

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The Top 10 SaaStr Learnings from Mary Meeker’s Latest Report on AI

SaaStr

2024 Compute Expense: ~$5B Net: -$1.3B+ annual burn Private Market Valuations: OpenAI: $300B valuation on $9.2B over 10 years before profitability Uber: Burned $17B over 7 years before positive cash flow The Bull Case: These companies are building the foundational layer for the AI economy. revenue (33x multiple) Anthropic: $61.5B

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5 Interesting Learnings From DropBox at $2.6 Billion in ARR

SaaStr

Since then, it has IPO’d and transitioned to a new mature phase, where it’s highly profitable and focused on efficient scaling. And now it’s transitioning to its third phase, investing big in its more AI focused business offering, Dash, while managing its classic but mature file sharing business efficiently. .”

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Not yet profitable 5 Interesting Learnings: #1. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015.