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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. In essence, marketing needs to reframe its purpose within the organization.

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How marketers can break free from decision fatigue

Martech

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Competitors who move faster can capture market share and secure customers you could have had. What marketers can do to cope and fight back 1.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This resulted in a 50% increase in website traffic and a 35% rise in lead generation within three months.

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Why starting small with AI pilots before scaling is a mistake

Martech

Quarterly results drive many leaders. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

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Creating A Sales Prospecting Process That Works

ClickFunnels

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. How to create a sales prospecting process that works? We will also share how our co-founder Russel Brunson took ClickFunnels from zero to $10 million in annual revenue in just ONE YEAR. How To Create a Sales Prospecting Process That Works.

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Strategy Is Sexy, Execution is Boring

STAR Results

If you are like most of the VPs of sales and marketing that I work with, you love developing marketing strategies and tactics. Developing marketing plans is the sexy part of what you do. It is an intellectually challenging and rewarding process. You have an objective measurement of sales versus objectives.