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7 strategies to maximize your AI-powered search market share

Search Engine Land

Optimizing strategies around the buyer, rather than just the search results, ensures that the right KPIs are integrated into your marketing efforts. Employing a comprehensive funnel strategy that addresses all touchpoints of the buyer’s journey is essential to maximize market share. Experience User experience matters.

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Building Product in the Age of AI with Plaid’s President and Brex’s President

SaaStr

” Taylor agrees: “The customer feedback loop is critical, but you must avoid the trap of thinking that just one more feature will help win more market share. “We’ve fallen into the trap of adding features when we should have been streamlining the user experience,” notes Taylor.

Product 86
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How to recover from Google Ads performance drops

Search Engine Land

Traffic issues (CTR, impression share) : Focus on ad copy, keywords or bidding strategies. Conversion issues : Look at landing pages, offer relevance or user experience. Auction insights : Compare your performance against competitors to see if you’re losing market share.

CTR 97
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Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. My approach to SEO content has always been to publish quality content that answers user intent. The helpful Content Update has validated this approach and pushed me to pay even more attention to user experience.” “In

Gaming 97
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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. Ecosystem alignment Ecosystem commitments have become more prevalent in multiple industries, from tech to agriculture.

Price 52
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Since our client’s solution only works with iOS, India is not the right market to focus on.

Clients 91
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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

It’s a delightful individual user experience. Of something really big, like, okay, there’s a market shift and we think that we can really gain a lot of market share and we have to really go in heavily. It’s the most important thing for PLG business. So maybe competitors have come in.

GTM 74