Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. It’s also important to consider format and platform.

Niche 131

Niche Negotiate Legal Contract 131

Martech

OCTOBER 11, 2023

Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. By establishing your blog as a source of expert content, you increase the likelihood that AI chatbots will pull from your blog when answering questions related to your field.

Start-ups 130

Start-ups Launch Gaming Promote 130

Salesforce

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Start-ups 142

Start-ups Process Product Customers 142

Salesforce

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. Most marketers use email lists, so you need to have a good one to compete. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

SEPTEMBER 20, 2023

You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. To get started, simply upload your video assets that best represent your brand, decide who you want to show your ads to then choose how often people should see your video ads across multiple devices. Why we care.

Launch 126

Launch Product Campaign Represent 126

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 130

Strategize B2B B2C Trust 130

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 125

B2B Drivers/motivators Campaign B2C 125

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Contentful’s Composable Content Platform’s Scale is an AI content generator feature.

Launch 111

Launch Pitch Campaign Presentation 111

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Objectives and Key Results 133

Objectives and Key Results Follow-up Start-ups Engineering 133

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

B2B 115

B2B Customers Objectives and Key Results Price 115

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Users are migrating searches to platforms where first-hand experience is more obvious. Ease of creating content TikTok, Instagram and other social platforms have made it easier for audiences to create content.

Engineering 115

Engineering Trust Click Through Rate Promote 115

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. How relevant are they to those with similar products, audiences or markets?

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Lead generation 110

Lead generation Engineering Technology Technology 110

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customers 113

Customers A/B testing Strategize User Experience 113

Highspot

APRIL 30, 2024

As such a hot topic with little guidance on using it, you’re likely wondering: Does AI actually help boost your go-to-market productivity, and if so, how? Go-to-market teams can easily use AI to improve their workflows, especially when it comes to automation, co-creation, and insights. more views on their items.

Government 52

Government Sell Sales Go To Market 52

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

Healthcare 130

Healthcare Entertainment Retail Education 130

Partners in Excellence

APRIL 1, 2024

Alex and Alistair have a vision for one of the best AI based coaching platforms I’ve seen, Grw.ai. 8 weeks later I was their first sales hire, but not long after that I became the VP of sales and built the sales, marketing and CS team as we took the business from 0 to $2M in a year.

Sell 99

Sell Finance Quota Sales Experience 99

Heinz Marketing

APRIL 28, 2024

By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Based on the information provided from the blog post, let’s talk about how to operationalize Koala with people and processes. Determining if it is the right fit for your use case is next.

Education 59

Education CRM Clients Process 59

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value. Why create short-form content?

Entertainment 96

Entertainment Education Strategize Follow-up 96

Salesforce

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Has your vendor changed their product or marketing strategy? After your company invests in marketing technology, you might think your research into such solutions is over.

Government 96

Government Technology Technology Trust 96

Search Engine Land

NOVEMBER 20, 2023

Instead, they test new strategies and tactics to find the best one that works for them. They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. It’s been running since 1976, and although it’s not the most modern affiliate marketing website, I love its simplicity.

A/B testing 129

A/B testing Click Through Rate Real Estate Niche 129

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.

Campaign 99

Campaign Construction Launch Education 99

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 137

Campaign Drivers/motivators Clients Technology 137

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. It’s important to note that Google is not the only location-based listing platform you should be aware of. Get the daily newsletter search marketers rely on. Always audit updates for accuracy and consistency across all platforms.

Sports 122

Sports Angle Click Through Rate Engineering 122

Salesforce

DECEMBER 7, 2023

But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. Data-driven analysis: Analyze data and market trends.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. See terms.

X-functional 122

X-functional User Experience UX Follow-up 122

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Generate blog ideas. For marketing and sales teams, ChatSpot can be a game-changer.

Niche 95

Niche CRM Contact Sales 95

Search Engine Land

DECEMBER 6, 2023

This helps ensure that the sites’s content marketing remains relevant and timely. While many existing SEO platforms like Semrush, Ahrefs, Moz and others already rely on some AI capabilities to enhance their tooling, AI-powered Bing Chat can help take keyword research to the next level. Get the daily newsletter search marketers rely on.

Niche 130

Niche User Experience CTR Click Through Rate 130

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

B2B 132

B2B Networking Promote B2C 132

Search Engine Land

MAY 9, 2024

Within seconds, my knowledge of the best gym shoes for bad knees has increased, and there are many links and suggestions. My next click will be to look at the suggested shoes, not to read another five blog articles. Get the daily newsletter search marketers rely on. It gives me the information the best way it can.

Engineering 89

Engineering Angle UX Trust 89

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Pipeline 90

Pipeline Represent Pitch CRM 90

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Education 106

Education Entertainment Networking Legal 106

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 118

B2C Retail B2B Campaign 118

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Maintain consistent brand messaging across digital platforms (website, social media, etc.). Get the daily newsletter search marketers rely on.

Engineering 97

Engineering Strategize User Experience Technique 97

Search Engine Land

FEBRUARY 20, 2024

Another pro of YouTube hosting is that it’s easy to upload videos on the platform – much easier, anyway, than embedding them into your owned media, which you have to do with self-hosted videos. Get the daily newsletter search marketers rely on. video content translated into a blog with the embedded video).

Real Estate 122

Real Estate Campaign Technique Clients 122