Martech

MAY 16, 2024

But it’s important to remember that customer experience management is about the set of practices that your company will employ to design, deliver and improve the customer experience. Customer experience encompasses the entire journey a customer takes with a company, from need through purchase and post-purchase interactions.

Customers 100

Customers B2C UX User Experience 100

SaaStr

MARCH 19, 2024

If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company. 1: Capital As an operator, your job is to take money and add headcount and programs to drive the growth engine for your company, You might think of capital as fundraising and budget.

Networking 80

Networking Finance Pipeline Engineering 80

Search Engine Land

AUGUST 29, 2023

As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first place. This article underscores the significance of creating a strong culture and shares our tactical steps as we grew our team. Foster communication across locations.

Objectives and Key Results 133

Objectives and Key Results Consult Clients Growth 133

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Retail 104

Retail Campaign Strategize Strategic planning 104

Partners in Excellence

APRIL 5, 2024

Some are or have been senior executives in very large companies, some are individual contributors. Adaptation and Resilience : The need to adapt to changing markets, technologies, and client needs, as well as resilience in the face of rejection and setbacks, is a theme that underscores the dynamic and sometimes challenging nature of sales.

Sell 123

Sell Cross-sell Drivers/motivators Education 123

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. How did your integration effort help the last marketing campaign? Part one can be found here.

Government 140

Government Campaign Strategize Customers 140

Sales Hacker

MAY 7, 2024

He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking). It’s flexible, scalable ABM built for you.

GTM 87

GTM B2B Growth Strategize 87

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customers 96

Customers Sports Pipeline Promote 96

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Manufacturing 105

Manufacturing Promote Pipeline Technique 105

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Click Through Rate 107

Click Through Rate Promote Finance Technology 107

SaaStr

FEBRUARY 28, 2024

In a lineup of all Enterprise B2B SaaS companies with similar features, investors can only choose one or two per year. She’s also sat on boards with 15 or 16 companies, figuring out what does and doesn’t work for her as an investor. Culture, culture, culture. Building a company takes 5-7 years.

Pitch 81

Pitch B2B Up-sell Meeting 81

SaaStr

DECEMBER 12, 2022

Every SaaS company strives to adapt to the emerging changes in the market as soon as possible and achieve sustainable growth. Product differentiation strategy entails capitalizing on your company’s uniqueness to attain a competitive advantage in a saturated market. The marketing tone you use.

Growth 68

Growth Product Customers Start-ups 68

Salesforce

SEPTEMBER 11, 2023

Building a Data Culture for Business Impact Who needs a data culture? A data culture is a work environment where everyone can understand and use data in their work. You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did.

Government 105

Government Strategize Technology Technology 105

Martech

MAY 10, 2024

The company also announced a new partnership with Hello Sunshine, a media company founded by Oscar-winner Reese Witherspoon. The inspiration for the show was to tell positive stories as a counterweight to negativity in the culture. The company acquired podcast database Podchaser in 2022 to gain insights on 4.5

Sports 82

Sports Strategic partnership Networking Entertainment 82

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. It helps leaders make more informed and effective decisions for the company’s future.

Growth 104

Growth Strategic planning Strategize Technique 104

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. This information lets you create more personalized and effective marketing campaigns.

B2B 105

B2B Construction Drivers/motivators Campaign 105

Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Successful agile marketing transformations happen when: Change is incremental rather than all at once. The culture needs to be one where people feel psychologically safe enough to try new things without fear.

Trust 100

Trust Represent Growth Meeting 100

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

GTM 85

GTM Customers CRM Go To Market 85

Heinz Marketing

OCTOBER 13, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. companies between $960 billion and $1.2 Remote work appears like a win-win for companies and employees. Companies save on office expenses, and employees eliminate their commute, often adding that travel time to their available work hours. trillion per year.

Construction 120

Construction Promote Follow-up Meeting 120

Martech

MARCH 3, 2023

It takes a fully-functioning team across multiple disciplines to create successful marketing results. The final part of this series tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Culture isn’t static, either.

Customers 86

Customers Objectives and Key Results Strategize Drivers/motivators 86

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. Companies that get too caught up chasing those shiny, short-term wins? They’ve got a point.

Strategize 98

Strategize Negotiate Follow-up Growth 98

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. EXL and Quilt.AI

Technology 93

Technology Technology Campaign Promote 93

SaaStr

AUGUST 1, 2022

In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Red Points’ CEO, Laura Urquizu, breaks down their road map to not only becoming market leaders but creating a new market entirely.

E-commerce 81

E-commerce Territory Niche Clients 81

SaaStr

APRIL 1, 2022

Early in the company’s life, he was more willing to allocate funds to the sales team than to any other department. They eventually acquired companies, but Schuck advocates for acquiring sooner, especially if you are profitable. He explains that if his company completed its acquisitions sooner, it would have saved $700 million.

GTM 89

GTM Account management Growth Strategize 89

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 103

CTR Real Estate Legal Clients 103

Martech

FEBRUARY 6, 2024

Budweiser and other big brands are using their Super Bowl LVIII spend to tap into the rich tradition of the big game, as well as the broader culture. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage. Some brands are rolling out interactive contests to build more hype and engagement.

Gaming 108

Gaming Sports Follow-up Campaign 108

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Differentiation through values There are thousands of digital marketing agencies in the U.S.,

Contract 98

Contract Clients Pitch Growth 98

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul.

Process 102

Process Government Consult Clients 102

Sales Pop!

NOVEMBER 26, 2023

This is where business anthropologists, like Oliver Sweet, step in, armed with their expertise in cultural analysis and human behavior. Oliver helps organizations navigate the complexities of diverse cultures and connect with their target audiences on a deeper level. Through international research and immersive experiences.

Government 59

Government Drivers/motivators Campaign Service 59

Heinz Marketing

JUNE 16, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is sales and marketing alignment? Is your organization ready for a culture shift? Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. This trust is built over time.

High impact 128

High impact Campaign Trust Gaming 128

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. Companies must focus on finding the right ICP that responds better to their messaging. The LMS market segment is big, and Docebo thinks about it in two folds. market is double the size of the internal one.

Real Estate 79

Real Estate Contract Start-ups Growth 79

Martech

APRIL 25, 2024

Company A bought Company B for a reason. The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. “The The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Look out for promises. Product roadmap.

Contract 95

Contract Legal Price Technology 95

Search Engine Land

NOVEMBER 16, 2022

Pop quiz: What’s the definition of “SEO culture” at an enterprise company? Look, SEO at an enterprise company is fun. The fact stands: If you want to gain the respect and trust of your peers for your SEO strategy at an enterprise company, you have to dedicate 50% of your time to education and culture.

Education 93

Education Legal Trust Promote 93

Gong.io

AUGUST 31, 2021

I’m the CMO of Gong, the fastest-growing revenue intelligence company in the world, and nothing we do is subtle. How many other SaaS companies do you see rocking bright purple in their branding? . We don’t speak like a company. We did this intentionally when branding the company. Polarizing Marketing.

Product 118

Product Technology Technology Education 118

Gong.io

NOVEMBER 23, 2021

A great culture doesn’t just happen — it’s built through care and intention. Great company cultures require intentional effort. . Culture is cultivated and groomed, not just at the top, but at every level of an organization. Ultimately, the culture within an organization comes from two key elements: Mission and Vision.

Intrinsic 103

Intrinsic Strategize Drivers/motivators Conversion 103

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

B2B 122

B2B X-functional Pharmaceutical B2C 122

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Another approach is to focus on low-cost or no-cost marketing tactics.

Strategic partnership 109

Strategic partnership Tradeshows B2B Strategize 109