Gong.io

OCTOBER 6, 2021

Now here’s a dog who really knows how to get around. He’s everywhere: on our website, in our advertising, gracing the covers of countless marketing materials, e-books, landing pages and social posts. But we never mention these roots in our marketing. No way you would walk by a Gong billboard and not take notice.

Angle 153

Angle Represent Drivers/motivators Territory 153

Hubspot

FEBRUARY 12, 2020

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. A media mix is another term for an overview of the channels businesses choose to execute their marketing strategies on. That was a brief overview of how media mixes fit into marketing.

Campaign 90

Campaign Promote Technique Lead generation 90

Lead Fuze

JULY 13, 2023

How to get into marketing without a degree? It’s a question that many aspiring marketers often ask. The fast-moving pace of today’s digital marketing landscape makes it possible for individuals without formal education to carve out successful careers in the field. How to start social media marketing without a degree?

Networking 52

Networking Education Contact Follow-up 52

SaaStr

JANUARY 5, 2024

Once they moved beyond warm intros and connections, they moved on to more creative outbound programs. They put up a bunch of billboards throughout San Francisco and targeted people in those areas. So, how do you identify the right profile to recruit, given the limited real-world experience of an SDR?

Quota 98

Quota Commission Networking Drivers/motivators 98

Hubspot

JULY 3, 2019

That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages.

Promote 101

Promote Launch Consult Clients 101

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. This caused a major disruption in supply chains and product shortages around the world.

Gambling 101

Gambling Entertainment Price Campaign 101

Hubspot

JANUARY 6, 2020

And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. But in a world where we have ads literally everywhere, how do you identify and determine what the best ads were? Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019.

Campaign 84

Campaign Gaming Launch Education 84

Hubspot

MARCH 15, 2015

Print ads were once the standard format for creative advertising. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. You soak the ad in water, wrap it around the bottle, and put it in the freezer. Advertising Marketing Agency Daily' 1) Glacial.

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

SaaStr

SEPTEMBER 4, 2020

I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.

E-commerce 61

E-commerce Cross-sell Start-ups Up-sell 61

Hubspot

JULY 5, 2015

And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity. Results from the campaign showed that there was a 55% reduction in iron deficiency in the market wtihin nine months. Creative Effectiveness. 21) What3Words.

Campaign 78

Campaign Sports Retail Promote 78

Hubspot

JUNE 7, 2012

You've probably heard us talk about the benefits of newsjacking for marketing by now. And if you're skeptical about the tactic of using memes in marketing, boy are you in for a treat. Marketing Claim to Fame: Who better to jump on this YouTube sensation than Wonderful Pistachios? But what about meme-jacking? And Keyboard Cat.

Campaign 78

Campaign Promote Gaming Start-ups 78

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. With the rise of digital marketing channels and local SEO optimization, it’s essential for agencies to leverage these tools effectively to reach their target audience.

Healthcare 52

Healthcare Referrals Hospitality Education 52

Hubspot

NOVEMBER 12, 2012

Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. This post will highlights some brands that we think consistently create lovable marketing, and explain exactly why their marketing is worthy of such adoration. 2) Naked Pizza.

Campaign 75

Campaign B2C Entertainment Sports 75

Hubspot

JANUARY 15, 2015

If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. 2) Roll With Me Baby.

Campaign 76

Campaign Product Customers 76

Hubspot

MAY 24, 2013

If you had to market a final season premiere of a TV cult classic that wouldn''t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? You’d have to buckle down and get creative to reach such a niche, digital audience. Probably not. Well, that’s exactly what Arrested Development did.

Campaign 77

Campaign Launch Promote Niche 77

Hubspot

OCTOBER 8, 2013

This person explained how pants were the trend of a past generation, and to be an effective human being in the modern world, you could only wear leggings. But as ridiculous as that example sounds, that''s how many people feel when you try to convince them to use modern marketing technologies.

Technology 75

Technology Technology Entertainment Start-ups 75

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount.

Launch 68

Launch Start-ups Drivers/motivators Pipeline 68

SaaStr

JUNE 21, 2019

As for Sara, prior to Twilio she spent 10 years with Salesforce in numerous roles including SVP of Marketing for Salesforce’s Sales Cloud and CMO @ Desk.com, among other roles. In Today’s Episode We Discuss: * How did Sara made her way into the world of SaaS and came to be one of the industry’s leading CMOs with Twilio today?

Start-ups 53

Start-ups X-functional Drivers/motivators Up-sell 53

Hubspot

AUGUST 29, 2013

My name is Dan, and I’m addicted to inbound marketing. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Warm leads are where inbound marketing thrives.

Cross-sell 72

Cross-sell Finance Niche Presentation 72

Hubspot

MARCH 26, 2015

That’s the challenge San Francisco-based Stimulant and its band of creative technologists have taken on. The advancements in technology coupled with brand and consumer desire for interesting digital experiences has propelled Stimulant to the forefront of the creative technology field, creating what they call “smart spaces.”.

Objectives and Key Results 68

Objectives and Key Results Tradeshows Technology Technology 68

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. What promises your brand makes to customers.

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. How did it change his mindset?

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

Heinz Marketing

FEBRUARY 19, 2018

By Matt Heinz, President of Heinz Marketing. If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. That’s how we communicate with the world now. Walking around your block.

Pipeline 58

Pipeline Sales Up-sell Promote 58

SaaStr

APRIL 7, 2023

Some stumble into the world of entrepreneurship like DoNotPay founder Joshua Browder did. The DoNotPay Origin Story When Browder was between the ages of 18 and 20, he got around 30 parking tickets. Word got around, and people started creeping out of the woodwork seeking help for their own parking ticket woes.

Non-Profits 83

Non-Profits Legal Launch Start-ups 83

SaaStr

APRIL 3, 2020

At Gainsight Anthony and the team developed a new playbook for B2B marketing that fueled the company’s growth from $0 to over $100M of ARR. Why did Anthony and Front decide now was the right time to engage with billboards? How does Anthony think about data and tracking for brand marketing? This episode is sponsored by TaxJar.

Growth 67

Growth Start-ups B2B Campaign 67

ConversionXL

OCTOBER 18, 2018

My perceptions of the world must be accurate.”. In the modern office, if someone has great creative ideas, the Halo Effect makes us more likely to admire that same person’s copywriting or management skills. Certainly, in digital marketing, it’s a shortcut to success. People like me are better than people who aren’t like me.”.

UX 188

UX Strategize Appointment Education 188

SaaStr

JUNE 15, 2021

How sales worked, how pricing worked, how billboards work, and more. This was right around the press was saying, “Twilio might IPO.” I know your marketing materials everyone…we talk about how the whole world’s more developer centric. For real, why is the developer market bigger today?

Engineering 112

Engineering Start-ups Drivers/motivators Price 112

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

Networking 127

Networking Promote B2C Engineering 127

Hubspot

MARCH 20, 2017

Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them. Roots of Warfare.

Campaign 101

Campaign Promote Follow-up Manufacturing 101

Hubspot

JANUARY 9, 2019

That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to better market their business. Listing and marketing the property. market your home. market your home. We'll talk about the listing process below.).

Real Estate 88

Real Estate Negotiate Contract Commission 88

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Campaign 101

Campaign Click Through Rate Promote Objectives and Key Results 101

Heinz Marketing

JANUARY 13, 2022

By Matt Heinz , President of Heinz Marketing. If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Sustainable Marketing . Redefined Marketing “Work” and Impact . In Summary: . User-Led Growth

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

Hubspot

OCTOBER 11, 2019

There's a lot that goes into making an advertisement -- from market research, to choosing the right medium, to developing creative assets. This should be based off of your buyer personas -- semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Launch Your Ad.

Transportation 100

Transportation Launch Campaign Promote 100

SaaStr

FEBRUARY 18, 2020

Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. Anthony : Well, last time we were on a stage together, we were filming B2B Creatives, which thank you so much for being a part of that. Want to see more content like this? It was a blast.

Pipeline 83

Pipeline Growth Trust B2B 83

SaaStr

APRIL 16, 2019

Can I see a show of hands for those of you that have headquarters outside of the Bay Area, a secondary market? I think this is one of the great things about being in SaaS and all of you at our SaaS conference is that you can address the entire world. The world’s your market, right? You see a lot of pink around.

Territory 61

Territory Hospitality Contract Networking 61

Hubspot

JANUARY 9, 2019

That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to better market their business. Listing and marketing the property. market your home. market your home. We'll talk about the listing process below.).

Real Estate 76

Real Estate Negotiate Contract Commission 76

Hubspot

NOVEMBER 15, 2016

If you're a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: "How do we make this brand really stand out?". The constant battle to differentiate a brand in a crowded playing field is challenging, and it's pushing some marketers to the extreme. Image Credit: Adweek.

Promote 76

Promote Product Campaign Launch 76