Search Engine Land

MARCH 5, 2024

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. What can businesses do about it? A: That is correct.

Engineering 96

Engineering Clients Follow-up User Experience 96

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Let’s consider an example: A user realizes they have a problem and conducts a Google search to understand potential solutions, searching out a pain/need/want/desire.

Objectives and Key Results 114

Objectives and Key Results Cross-sell Strategize Retail 114

Adaptive Business Services

APRIL 12, 2023

However, everything, videos and documents that were associated with that course were backed up on my Google Drive. I was easily able to transfer them to folders that I create for Nimble clients, once again, on Google Drive. Master Networker also became a slide show and a webinar. Why reinvent the wheel every time?

Electricity 71

Electricity Networking CRM Business Services 71

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Exceptional Excel skills.

Clients 114

Clients Service Campaign Drivers/motivators 114

Search Engine Land

AUGUST 21, 2023

Depending on the type of event, Google recommends a set of parameters: List of parameters for enhanced measurement events. To do this, you must follow the next steps to create custom parameters via Google Tag Manager: First, ensure the GA4 and Google Tag Manager accounts are properly configured and linked. SUBSCRIBE See terms.

Territory 93

Territory Follow-up Price Conversion 93

Martech

MARCH 25, 2024

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. They might even resent having to comb through marketing emails to find the messages they want.

Promote 79

Promote Campaign Retail Conversion 79

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Technology 141

Technology Technology Conversion Price 141

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Dig deeper: Is Google Analytics going away?

Conversion 100

Conversion Start-ups Customers 100

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Government 113

Government Contact CRM Gaming 113

Martech

JANUARY 24, 2024

“StreamAlive allows you to set up a ‘run of show,’ a series of scenes, so you can open with the map, move on to a poll, pull up a slide and so on” Wright continued. These were mostly on Zoom, a couple were on Google Meet; 56 live sessions that happened over a compressed six week period.

Meeting 106

Meeting Start-ups Presentation Launch 106

Search Engine Land

DECEMBER 21, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. Yeah, that was fun.

Hospitality 108

Hospitality B2C B2B Presentation 108

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Hospitality 116

Hospitality B2C B2B Construction 116

Search Engine Land

DECEMBER 9, 2022

I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML , on the Onely blog. A quick investigation revealed that besides the site being considerably slower (see the next tales), Google’s live page test showed the pages to be blank. .

Launch 84

Launch UX User Experience Clients 84

Search Engine Land

JANUARY 25, 2023

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. Google Bulletin: Hyperlocal news, Nextdoor competitor or both?

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. Why is integrating Google Ads with GA4 the first step? How should B2B marketers use GA4? How should B2C marketers use GA4? Get the daily newsletter search marketers rely on. 50 for $50).

B2C 114

B2C Sports Referrals Non-Profits 114

SaaStr

FEBRUARY 4, 2022

Send out a pre-read: Avoid the slide-deck death march! The worst board meetings are the ones that consist of a bullet-by-bullet resuscitation of hundreds of slides. Utilize a collaborative platform for sharing the materials such as Google docs or Notion so board members can insert questions and comments in-line within the deck.

Meeting 101

Meeting GTM Strategize Follow-up 101

Sales Hacker

MAY 1, 2020

Google: Google their name. Now you can make a splash with all the beautiful graphics and marketing slogans you’ve been waiting to unleash. Don’t burden this slide with every potential feature and fix. Keep this slide simple and memorable. What to put on the slide for your case studies.

Pitch 105

Pitch Presentation Sales Legal 105

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Engineering 95

Engineering Transportation Launch Trust 95

ClickFunnels

JANUARY 30, 2022

But did those butterflies and rolling slide shows cause you to take action on the site? Bluehost Namecheap Google Domains GoDaddy. At the top is a headline that hooks our target market by offering a free book with business growth secrets. How nice would it be if your target market was already searching for you?

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Hubspot

MAY 30, 2023

Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. Content Assistant natively integrates with HubSpot features so users can enhance their sales and marketing campaigns. Image Source Price : Free plans are available. What we like : Regie.ai

Sell 76

Sell CRM Sales Price 76

SaaStr

APRIL 17, 2024

They grew like crazy when they found product-market-fit and raised a big Series A and B. At places like Google or Meta, they’re organized into business units. If it’s a CEO of a small-compared-to-Google but larger tech company, they’re coming to you because something happened to them internally that put them on their back foot.

Sell 69

Sell Negotiate Up-sell Price 69

Search Engine Land

OCTOBER 13, 2023

As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said. ” They didn’t laugh at the clever joke that you placed on Slide 7.

Finance 114

Finance Objectives and Key Results Assembly Line Trust 114

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

SEPTEMBER 17, 2021

Good morning, Marketers, MarTech is still buzzing. In his latest contribution to MarTech, Jarrod shows how DAM can evolve from just a basic asset library to a solution that supports marketing activities, to an omnichannel content platform enabling sophisticated mixed-media content. Will a moratorium actually take effect?

B2C 110

B2C Government Technology Technology 110

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. At least that's the prevailing belief among modern marketers and SEO specialists. At least that's the prevailing belief among modern marketers and SEO specialists. Getting to page one on Google is far from easy.

CTR 101

CTR Click Through Rate Drivers/motivators Represent 101

Hubspot

FEBRUARY 24, 2021

Applications like Zoom and Google Hangouts have built-in live captioning and transcription features. You can also send your attendees the presentation slides ahead of time, which makes it easier for non-native speakers to familiarize themselves with the content. Start by reviewing your hosting platforms. Record the session.

Presentation 101

Presentation Click Through Rate Promote Follow-up 101

Hubspot

OCTOBER 15, 2020

A rich media ad is an excellent, modern ad format for marketers to consider. Will users be able to click through to another slide on your ad? For example, there's Google's Rich Media Gallery. When you click on this ad, you'll be brought to a separate slide. It included interesting videos and animation. Lincoln Aviator.

User Experience 101

User Experience Strategize Campaign Engineering 101

Martech

APRIL 27, 2022

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. Marketing teams need higher standards for what is considered an insight. Take a look at how Google Analytics does it. Get the daily newsletter digital marketers rely on.

Territory 100

Territory Price Trust Represent 100

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Google Forms. You don’t even have to pay for some of the top survey software options on the market to do this. Google Forms. Paid plans : Google forms is fully free to use; cloud storage and support service upgrades are available with Google Workspace. Google Forms question builder dropdown ( Source ).

X-functional 116

X-functional CRM Networking Price 116

Lead Fuze

NOVEMBER 30, 2021

Who currently have job openings for marketing help. Google their name. Now you can finally show them all of those beautiful graphics, marketing slogans, etc. You†ve already established a graphical theme, so just use that for this slide. This slide should be about you and what your customer needs to know.

Pitch 52

Pitch Presentation Legal Clients 52

SalesHandy

NOVEMBER 9, 2020

According to the recent data by Statista , Gsuite is leading with 56.97% market share, followed by Office 365 with 42.63%. Google claims that no one apart from your account administrators have the rights to any stored data in your account. They can also store their collaterals in Google drive and share the link seamlessly via email.

Clients 98

Clients Campaign Price Follow-up 98

Heinz Marketing

DECEMBER 12, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. At Heinz Marketing, we have continued to dedicate a small chunk of our Thursday afternoons to join a Zoom call that isn’t so work focused. The post Brittany’s App of the Week: Game Ideas for Your Next Virtual Happy Hour appeared first on Heinz Marketing.

Gaming 59

Gaming Presentation Consult Meeting 59

Partners in Excellence

JUNE 26, 2018

The Unique Selling Proposition is a cornerstone to much of what we do in marketing and sales. All we have to do is position our USP in our web sites, our marketing materials, and our prospecting pitches, and we immediately capture the customers’ attentions. ” My second slide had the USPs of their top 10 competitors.

High impact 72

High impact Pitch Sell Clients 72

Hubspot

JANUARY 23, 2015

When you''re clicking through the presentations below, notice how they weave an interesting story through the SlideShare format, design their slides, and make their presentations interactive with SlideShare-exclusive features. Bonus: You may just learn a thing or two about marketing while you''re at it. ;). How Google Works from.

Presentation 78

Presentation Technique Drivers/motivators Start-ups 78

Hubspot

JUNE 26, 2019

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. HubSpot All-In-One Marketing. HubSpot All-In-One Marketing gives you several options to capture leads on your WordPress site. Price: $89.

Lead generation 78

Lead generation CRM Price A/B testing 78

SaaStr

MAY 16, 2019

Most especially for VPs of Marketing, although also for all other roles. Marketing just tends to have the most heterogeneous responsibilities (demand gen, field, corporate, content, product marketing) so the gaps between CEO expectations and VP expectations are often the widest here. A Google Doc if you have to.

Consult 77

Consult Engineering Start-ups Service 77

Sales Hacker

NOVEMBER 11, 2020

Clients have more time to reevaluate their current vendor relationships and for digital-savvy salespeople to slide in and win new clients. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Now they dominate larger markets as well. What is Competitive Intelligence?

Launch 99

Launch Sales Price Clients 99