Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 122

GTM Market share Growth Technology 122

Martech

NOVEMBER 13, 2023

“Our customers have a vision of what they can do to help their customers work, play and live better. ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

Campaign 82

Campaign Price Technology Technology 82

Martech

APRIL 7, 2022

The New York event showed marketers a crash course about the metaverse and how games are part of that. It also works within the whole advertising ecosystem around fraud detection, brand lift, brand impact, attention, distribution and even up to offline attribution.”. Get the daily newsletter digital marketers rely on.

Gaming 118

Gaming Territory Campaign Launch 118

Martech

AUGUST 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, are your customers and prospects thinking about content? But are they thinking about content the way marketers do? Certainly, they consume it. Probably not.

E-commerce 126

E-commerce Retail Entertainment Engineering 126

Hubspot

OCTOBER 19, 2018

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. It’s evident there’s a market for real estate agents. But how can you reach prospects? Below, I’ve compiled some real estate marketing ideas top agents use to promote their businesses.

Real Estate 101

Real Estate Promote Click Through Rate Campaign 101

Martech

JULY 5, 2022

This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. But how do you get there? A 360-degree photo shoot has its own challenges to be worked out. How many people? How to deliver the goods. Get the daily newsletter digital marketers rely on. Explained D.J.

Angle 120

Angle Transportation Construction Technique 120

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Technology 92

Technology Technology Campaign Service 92

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 112

B2B GTM Cross-sell High impact 112

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. Here’s the longer answer.

Retail 144

Retail B2B Pipeline Technology 144

Partners in Excellence

FEBRUARY 28, 2024

If it is meant to mimic how most people having the word Sales in their job title interact with their customers, I was never interested in SALES. Prior to my professional career I always was considered a very curious person, passionate figuring out how things work and having a high appetite for learning.

Customers 110

Customers Contract Consult Electrical Engineering 110

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

E-commerce 138

E-commerce Retail Objectives and Key Results Promote 138

Salesforce

JULY 20, 2021

The prediction is based on proprietary research, data on the actual activity of more than 1 billion global shoppers, and several market assumptions. As retailers fight for wallet share among experiential categories such as travel, entertainment, and dining, the value of the dollar is becoming even more strained. Social media.

Retail 98

Retail Manufacturing Price Entertainment 98

ConversionXL

FEBRUARY 10, 2021

In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust. Retailers have proven amazingly resilient in the past year, as they’ve worked through the mass shift to ecommerce and balancing the demands of lockdowns and shifting consumer behavior. Image source ).

Retail 155

Retail Appointment Consult Non-Profits 155

Salesforce

JUNE 7, 2022

How can executives in the C-suite adapt to these growing demands? Our recent report, The Experience Advantage , found that 71% of C-suite executives think their employees are engaged with their work, when in reality only 51% say they are. How can companies empower their leaders to deliver in an era of heightened expectations?

Government 98

Government Trust Growth Technology 98

Hubspot

APRIL 26, 2019

Before I worked for HubSpot and started covering marketing and tech news, I wrote primarily about two things -- food, and indie hip hop. like their own marketing, tour scheduling, and the business side of music. like their own marketing, tour scheduling, and the business side of music. Indie artists are those who aren’t.

Growth 77

Growth Promote Meeting Conversion 77

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing.

Promote 101

Promote Retail Launch Education 101

Sales Hacker

AUGUST 10, 2021

Join us for a great conversation about how training has changed in the current landscape, overlooked but essential qualities of leaders, and how to apply the four S’s in training. If you missed episode 172, check it out here: How to Build Out Your Upmarket Strategy with Ryan Staley. powered by Sounder. What You’ll Learn.

Consult 105

Consult Clients Follow-up Drivers/motivators 105

Hubspot

JULY 6, 2020

When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing. There are three outsourcing routes you can take: Outsource your marketing in full.

Commission 101

Commission Technology Technology Strategize 101

PandaDoc

AUGUST 16, 2022

Getting his start at 17, Jed has worked his way from Lead Development Rep to Head of Outbound Sales in just three years. He regularly shares content related to B2B, sales, cold calling, and experiential marketing. Will’s been featured on the Marketing Spark podcast, The Customer Engagement Lab , and Sell Better.

Cold Call 52

Cold Call B2C Sales Follow-up 52

Highspot

JANUARY 4, 2024

It supports rapid sales onboarding , deploying targeted training, and reinforcing skills in daily work. Review Past Successes Reflect on past successes to identify what worked well and can be replicated or improved. Be on the Field “Be on the Field” emphasizes experiential learning in sales training.

Objection handling 52

Objection handling Pitch Sales Technique 52

Hubspot

APRIL 9, 2019

Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they've always been doing. They need to refresh their work. What is interactive marketing? Interactive Marketing Campaign Examples.

Entertainment 101

Entertainment Government Angle Promote 101

Lead Fuze

NOVEMBER 30, 2021

Pitching Your Product as a Must-Have: Developing a Motion Sales that Works. Here are the steps we took to make your motion sales work. Who currently have job openings for marketing help. This made us stop thinking about our product and start telling the story of how marketers think differently now. Who use Hubspot.

Sales 52

Sales Represent Prospecting Contact 52

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. In other words: Yeah, VR marketing is a thing you need to think about. Here are five of our favorite VR marketing campaigns. 5 VR Marketing Examples to Inspire Your 2018 Strategy.

Manufacturing 101

Manufacturing Finance Technology Technology 101

Hubspot

JANUARY 11, 2021

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. Advertising that works hard for your company has never been more important as we come off the heels of a challenging year affecting all businesses. How does your product celebrate them? If not, it should.

Represent 101

Represent Trust Campaign Construction 101

Hubspot

AUGUST 20, 2020

The HubSpot Education Partner Program — or EPP — is a community of educators who teach at colleges and universities worldwide that receive free software and support from HubSpot to train the next generation of marketing, sales, and service professionals. Click here to learn more about the Education Partner Program and how you can join.

Clients 100

Clients Education Networking Promote 100

Hubspot

OCTOBER 13, 2016

Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands. Some marketing services seem to always be on top.

E-commerce 76

E-commerce Clients Service UX 76

Heinz Marketing

OCTOBER 12, 2018

They say time flies when you’re having fun, but it goes even faster when you work in marketing. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. The digital world is incredibly fast-paced.

B2B 97

B2B B2C Clients Gaming 97

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Experiential marketing is about giving prospects an opportunity to engage with your school 1:1.

Education 78

Education E-commerce Prospecting Gaming 78

ConversionXL

MAY 19, 2020

Every marketing team needs fresh content ideas. Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Content planning for sales and marketing goals.

Education 129

Education Follow-up Prospecting Service 129

Hubspot

MARCH 5, 2020

With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world. Despite all the 5G hype, you might still be asking yourself, "What the heck is 5G and how will it impact my business?". How 5G Will Impact Marketers.

Networking 100

Networking Technology Technology Gaming 100

Hubspot

SEPTEMBER 3, 2020

It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business. In this post, we'll learn what cultural competence is, why it's important, and how to develop it at your company.

Education 101

Education Quota Construction Start-ups 101

Hubspot

JUNE 24, 2016

Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. so here are some of our picks for marketers of all stripes. 100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer.

Conversion 51

Conversion Represent Promote Follow-up 51

Salesforce

SEPTEMBER 28, 2021

How does data inform their approach? How do they marry new technologies with time-tested methodologies? Kimberly Evans Paige is the executive vice president and chief marketing officer for Black Entertainment Television (BET) , where she oversees marketing across all digital, streaming, and live events at the iconic television network.

Finance 52

Finance Entertainment Technology Technology 52

Hubspot

OCTOBER 23, 2018

Something that could be key to marketers successfully adding VR to their strategies. So, how did I come to this revelation? Here's what happened when I went, and what I learned about the potential power of VR in marketing. Here's what happened when I went, and what I learned about the potential power of VR in marketing.

Represent 68

Represent Gaming Technology Technology 68

SBI

SEPTEMBER 17, 2013

A year ago, on this blog, I wrote on experiential selling as a powerful stimulant for bringing about Aha! Enjoy… Why experiential selling? It stems from experiential learning which is the process of gaining practical or fundamental meaning (knowledge) from direct experience. revelations. moments with statements.

Sell 51

Sell Represent Education Prospecting 51

Partners in Excellence

MARCH 31, 2015

I’ve been re-reading Dr. Atul Gawande’s, The Checklist Manifesto: How To Get Things Right. We might be new to a job, we have to learn about the company we work for, the products and services we sell, how things get done in the company, who the customers are, how we engage those customers.

Pitch 88

Pitch Up-sell Sell Customers 88

Sales Hacker

AUGUST 29, 2018

Here’s how we did it. Getting this story right elevated how important the problem we solve is in our customer’s eyes. This forced us to stop focusing on our product, and start telling a story around the shift in how marketers think about content creation. Gaps in the market, new technology the industry is adopting, etc.

Pitch 59

Pitch Product Strategize Sales 59