SaaStr

NOVEMBER 17, 2023

At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. There is a close parallel between how the internet disrupted society and software and how AI will, too.

GTM 102

GTM Technology Technology Up-sell 102

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Drivers/motivators 121

Drivers/motivators Trust Government Represent 121

Search Engine Land

FEBRUARY 19, 2024

The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. And how do we tell if it’s working if we don’t really have access to any data? “OK, Google. What is voice search?” “Hi,

Entertainment 123

Entertainment Technology Technology Gaming 123

Search Engine Land

FEBRUARY 13, 2024

” The algorithm works to catch both “one-off cases and broader attack patterns,” Google wrote. For example, a network of scammers falsely claimed that for a low fee they would connect people to high-paying online tasks, like writing fake reviews or clicking ads across the internet. Why we care.

Technique 140

Technique Launch Gaming Networking 140

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement.

Advertising/ Marketing 109

Advertising/ Marketing Click Through Rate Cross-sell Government 109

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Niche 101

Niche Drivers/motivators Trust Clients 101

Search Engine Land

FEBRUARY 12, 2024

We’ll cover: How machines process human language as signals and noise, not words and concepts. We’ll cover: How machines process human language as signals and noise, not words and concepts. How do machines understand language? SEO has come a long way from the days of keyword stuffing.

Technique 120

Technique Engineering Electricity Niche 120

SaaStr

DECEMBER 7, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Secondly, they built a product that is in the market with significant traction. #2. And how big is your current fund? What’s your most recent disclosed investment?

Launch 89

Launch Finance B2B Consult 89

Search Engine Land

SEPTEMBER 7, 2023

Tackling fake news and enhancing online safety could boost people’s trust in the internet, which could ultimately give them more confidence to shop online. How will it work ? Get the daily newsletter search marketers rely on. Why we care. ” “This video content was synthetically generated.”

Government 135

Government Engineering Campaign Trust 135

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

B2B 79

B2B Drivers/motivators Education Technology 79

Martech

NOVEMBER 13, 2023

. “Our customers have a vision of what they can do to help their customers work, play and live better. ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

Campaign 74

Campaign Price Technology Technology 74

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything. Q: How did you get to where you are today?

Government 100

Government Technology Technology Start-ups 100

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Strategize 128

Strategize Education Price Service 128

Salesforce

APRIL 9, 2024

Yes, that’s how long companies have struggled to make sense of and extract value from what’s now called big data — datasets so large they can only be analyzed via computer. How did we get here? Our customers have done a lot of work to pull what they thought was trapped data and put it into these really excellent data platforms.

SQL 110

SQL Retail Service Represent 110

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Zapier was last valued at over $5B.

B2B 78

B2B Angle X-functional Trust 78

Salesforce

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately. Get the tips How does retrieval augmented generation work?

Trust 122

Trust Represent Start-ups Technology 122

Martech

JANUARY 27, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, enjoying remote working? Editorial Director.

X-functional 86

X-functional Appointment Price Service 86

Martech

JUNE 28, 2023

We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact. What past waves of intelligent technology tell us The term “Internet of Things” was coined in 1999 by computer scientist Kevin Ashton. The same thing is repeating itself in marketing today. The reason?

Agriculture 109

Agriculture Gambling Hospitality Networking 109

Search Engine Land

MARCH 8, 2024

There was a near-even split with respondents’ job positions, with 33% working on a freelance/consultancy basis, 31% working in-house and 31% working within an agency. Q1: How to reduce the environmental impact of a website? But first, let’s explore why the link between SEO and climate change matters.

Objectives and Key Results 126

Objectives and Key Results Manufacturing Clients Education 126

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

E-commerce 109

E-commerce Retail Entertainment Launch 109

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. I am trained with MarTech content.

Campaign 136

Campaign Technology Technology Growth 136

Search Engine Land

MARCH 28, 2024

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. To encourage other companies to follow suit and contribute to “building a more inspired Internet,” Pinterest published a new document titled ‘Field Guide to Non-Engagement Signals’ Why we care.

User Experience 85

User Experience Follow-up Process Product 85

Martech

MARCH 14, 2023

In my view, this is how I envision a truly digital closet — one you can wear virtually, wherever you are. While NFTs may be risky for marketers, the metaverse can still offer brands opportunities to engage their audiences, share digital goods, and build community. Dig deeper: What is the metaverse and how can we get there?

Technology 129

Technology Technology Networking User Experience 129

Search Engine Land

MAY 16, 2024

You set up your listing at a virtual office or co-working space address. Customers may stop coming to your location. The loss of revenue is real. Your first instinct may be to panic and just go through the motions of filling out the Appeals tool without thinking too much about the consequences. Using a P.O. Box or UPS store address.

Electricity 94

Electricity Service Start-ups Follow-up 94

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

GTM 95

GTM B2B Represent Education 95

Search Engine Land

NOVEMBER 2, 2023

These changes will help publishers to better understand their earnings from Google products and third-party platforms, allowing them to make more informed data-driven decisions based on what works best. Get the daily newsletter search marketers rely on. Splitting the AdSense revenue-share into separate rates for buying and selling.

Technology 111

Technology Technology Follow-up Engineering 111

Search Engine Land

FEBRUARY 27, 2024

Preventing your content from being crawled by GPTBot might limit your brand’s reach to a smaller set of internet users in the future. The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide.

Legal 108

Legal Technology Technology Commission 108

Martech

APRIL 14, 2022

Digital marketing runs on numbers. Creatives” begin their work where the numbers end. Marketers must manage their creative teams to best effect. Marketers must manage their creative teams to best effect. Once upon a time, marketing and advertising was guided mostly by creatives. Then the internet happened.

A/B testing 109

A/B testing Gaming Campaign Prospecting 109

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. We must understand, embrace and learn how to incorporate these tools into our work ethically.

Entertainment 131

Entertainment Education Launch Presentation 131

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? And then I got a job at a startup, back in the original Internet boom — late 1990s, early 2000s. I think that’s what really introduced me to marketing. And not only marketing but also technology. I was working with marketing and with the engineering team, building a product.

UX 100

UX Technology Technology Up-sell 100

Martech

JANUARY 13, 2022

We turned to Tim Parkin, a marketing consultant advising his clients on how to prepare for the metaverse, for more clarity. We turned to Tim Parkin, a marketing consultant advising his clients on how to prepare for the metaverse, for more clarity. Don’t believe them when they tell you the metaverse is already here.

Gaming 112

Gaming Consult Engineering Clients 112

SaaStr

JUNE 26, 2023

The internet works everywhere. In an even deeper dive, Frontline Ventures took a look at the leading public SaaS companies as a group, and how much EMEA/European revenue they have. 42% start with a GM of EMEA/Europe, But the Majority Start with a VP of Sales or Marketing for EMEA/Europe. .” #2. The learning?

Growth 115

Growth Territory B2B Sell 115

Lead Fuze

JULY 26, 2023

With cloud computing, SaaS products, and cloud telephony seeing advancements like never before, how can your business leverage the cloud to improve services and operations? Today, we’re going to look at how cloud telephony can be used to power your marketing teams. Let’s understand how! What is Cloud Telephony?

Territory 52

Territory Campaign Sports Technology 52

Martech

MARCH 14, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are you blockchain-literate? “My Even the U.S.

Government 96

Government Follow-up Technology Technology 96

Martech

SEPTEMBER 2, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and not all brands are quite there yet.

B2B 104

B2B Technology Technology Launch 104

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Education 97

Education Entertainment Networking Legal 97

Search Engine Land

FEBRUARY 20, 2023

Coveted featured snippet space is more exclusive than you think, study shows 2019: A study on Google’s featured snippets showed how competitive this search real estate could be. It read: “Search Console analyzed your performance report and found that your site had a substantial drop in clicks last week compared to the previous weeks.

Real Estate 96

Real Estate Retail Engineering Launch 96