Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 102

Customers B2C Healthcare Retail 102

Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. This is where reception marketing comes into play. The reception marketing solution? “Meet your customers where they are.”

Cold Call 97

Cold Call Clients Follow-up Meeting 97

Salesforce

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. a marketing campaign).

Trust 119

Trust Drivers/motivators Legal Cold Call 119

Salesforce

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Social media has become the first stop in product research.

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Campaign 138

Campaign Technology Technology Growth 138

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. Subscribe here to read upcoming research. Be a sense-maker and confidence-builder for your buyers The number of interactions buyers have with sellers is decreasing. Don’t bombard your buyers with more content.

Closing 121

Closing Price Finance Negotiate 121

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

GTM 126

GTM B2B Conversion Objectives and Key Results 126

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Customers 102

Customers Retail Repeat business Service 102

Search Engine Land

APRIL 23, 2024

Here’s why, how this mindset routinely sabotages keyword research and how to fix it. Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords. Dig deeper: The trifecta of keyword research strategy: Volume, difficulty, intent 2.

Angle 109

Angle B2C CRM B2B 109

Heinz Marketing

OCTOBER 16, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries.

Pipeline 141

Pipeline Campaign Consult Start-ups 141

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

Entertainment 113

Entertainment Objectives and Key Results Follow-up Engineering 113

Highspot

FEBRUARY 4, 2024

Guided selling. It tailors the buying experience using AI and extensive data, guiding customers as they compare products, understand pricing, and select add-ons while preventing the frustration and abandonment that often come from being overwhelmed by options. What is Guided Selling? How Does Guided Selling Work?

Sell 52

Sell Cross-sell B2C Manufacturing 52

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions.

Objectives and Key Results 138

Objectives and Key Results UX Niche Engineering 138

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 108

B2B GTM Cross-sell High impact 108

Highspot

DECEMBER 5, 2023

Explore a range of sales process examples and learn how to align with the customer’s journey for better buyer engagement , relationships, and sales success. A sales process is a structured set of steps that guides salespeople through the sales cycle. Research the Company Understanding your customer is critical.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

B2B 98

B2B Territory Prospecting Price 98

Salesforce

AUGUST 28, 2023

Are marketing trends moving too fast? How do we as marketers push the boundaries without sacrificing what matters most: the needs of our customers? Let’s take a deeper look at the report’s finding through four guiding principles for marketers. So, where is the balance? Read the report 1.

Customers 97

Customers Trust Technology Technology 97

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. In fact, 89% of B2B marketers use an ABM strategy right now. What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B 104

B2B B2C Entertainment Education 104

APACSMA

MARCH 8, 2024

Introduction Supported by research insights from Gartner, APACSMA has observed the shifting preferences of B2B buyers towards seller-free experiences and the increasing reliance on digital channels. This shift not only affects marketing, sales, and customer service but also has a significant impact on sales enablement.

Technology 52

Technology Technology Strategize Sales 52

ClickFunnels

SEPTEMBER 16, 2021

According to Salesforce , for instance, 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that 79% of marketing leads are never converted into sales. And this guide is going to give you a no-nonsense rundown of the 9 most important concepts related to sales funnels. Target Market.

Follow-up 244

Follow-up Sales Contact Price 244

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that.

E-commerce 105

E-commerce Growth Cross-sell Objectives and Key Results 105

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? Omnichannel marketing vs. multichannel marketing: What’s the difference?

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ClickFunnels

JANUARY 26, 2022

The beauty of Internet marketing comes in the fact that you’re never tied down to a single source of revenue. By exploring these eight traffic sources, you can expand your bottom line and make sure you’re making the most of your marketing dollars. Who said email marketing was dead, again? Email Lists.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Lead Fuze

AUGUST 29, 2023

Whether you’re a startup founder, an established business owner, or a digital marketing professional, understanding how to use content marketing to generate leads is crucial for your success. Reports indicate that companies using content marketing see conversion rates six times higher than those who don’t.

Lead generation 97

Lead generation Strategize Promote Trust 97

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond.

B2B 119

B2B GTM Technology Technology 119

Heinz Marketing

APRIL 8, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Learn how to break through with these this 3-step strategy to connect with buyers. What Is the Optimal Pattern of a Customer Journey ?

B2B 96

B2B Sell Customers B2C 96

Heinz Marketing

MAY 8, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Best-Practices for Reaching and Marketing to the C-Suite Audience. So, how can marketers successfully market to the C-suite? What Is AI-guided Selling?

B2B 117

B2B A/B testing Sell Inside sales 117

Search Engine Land

DECEMBER 1, 2023

Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. One popular variation of a display ad looks like this: How does retargeting relate to the buyer journey? Get the daily newsletter search marketers rely on. It’s entirely obsolete. See terms.

Campaign 119

Campaign User Experience Conversion Strategize 119

ConversionXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. CTAs drive the buying journey. Take this post from Mailchimp on email marketing benchmarks.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Highspot

MARCH 21, 2024

survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. This guide is here to change that. Sales Email Success Metrics Sales vs. Marketing Emails Sales emails are a sales rep’s digital handshake.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital channels. Block bad lead data. The solution?

B2B 109

B2B Government Campaign Technology 109

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. I probably buy the most technology out of any buyer here at Planful.

B2B 91

B2B Customers Pipeline Price 91

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Lead Fuze

JANUARY 2, 2024

That’s where a solid content marketing strategy comes in. It’s your map in the digital wilderness, guiding every post and tweet to make sure they hit home. Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye?

Sales 52

Sales Strategize Niche Lead generation 52

Heinz Marketing

FEBRUARY 16, 2021

By Josh Baez , Client Engagement Manager at Heinz Marketing. It means that the way they reach, sell to, and serve their buyers has changed as well. Buyers have greater access to resources, content, and data than ever have before. We live in a decade of digital disruption and transformation. What does this mean for B2B sales?

Conversion 126

Conversion Sell B2B Sales 126

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. It sets your priorities and guides all decision-making across the business.

Campaign 128

Campaign Trust Hospitality Growth 128