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How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

Martech

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. When weighing all of the options that appear on the horizon, marketers should set clear goals and expectations instead of chasing the next flashy gimmick.

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Google will allow NFT gaming ads under updated cryptocurrency ad policy

Search Engine Land

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. Advertisers interested in running NFT gaming ads will be able to connect with a previously untapped market, significantly expanding their reach and potential audience. Promote social casino games that reward NFT.

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Metaverse, Web 3.0 and NFTs: What marketers need to know

Martech

NFTs just aren’t there yet Let this story be a cautionary tale. There have been many headlines announcing the failure of NFT drops, Porsche being one of the latest casualties. A recent court ruling has suggested that NFTs are securities and need to be treated as such, with oversight by the SEC. So, what gives?

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So how is this Web3 supposed to work?

Martech

The challenge for the digital marketer is to appreciate what the baby can do, when it grows up. Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. Step 1: Crawl NFTs and crypto are each hard to understand when viewed in isolation.

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4 key strategies for NFT brand launches

Martech

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. Read more: How marketers will use blockchain technology and NFTs in 2022.

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PolyientX launches self-service NFT platform

Martech

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Get MarTech!

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2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

Martech

How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. Metaverse-related activations are in about half of marketers’ immediate plans, or they’re being considered. NFTs in loyalty programs.

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