Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. They also are least likely to have high or very high degrees of confidence in evaluating AI technology (33%) and are least likely to be infusing AI into their daily workflows (26%).

Technology 118

Technology Technology Campaign Closing 118

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Technology 125

Technology Technology CRM Finance 125

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

Technology 141

Technology Technology Campaign Technique 141

Search Engine Land

FEBRUARY 27, 2024

AI improvement seems positive, but it’s not so clear-cut. Why do AI bots like GPTBot crawl websites? The main difference is rather than an AI platform passively being fed data to learn from (the “training set,” if you will), a bot can actively pursue information on the web by crawling various pages.

Legal 108

Legal Technology Technology Commission 108

Salesforce

SEPTEMBER 29, 2023

That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

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Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Education 102

Education Entertainment Networking Legal 102

Search Engine Land

DECEMBER 28, 2023

Justice Department (DOJ) and 35 states in a landmark case that could bring significant changes to Google and the future of the Internet. In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits.

Retail 121

Retail X-functional Launch Non-Profits 121

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. In the 1970s, I wrote using typewriters as a reporter and editor.

Angle 101

Angle Launch Meeting Technology 101

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. The impact of this is unlikely to be limited to political marketing. You’re going to see generative AI used and abused in frankly unbelievable ways,” said Penn. “We

Government 93

Government Campaign Trust Education 93

Martech

JANUARY 23, 2024

Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Competitive pressure is surely a driver for increased market investment, moving forward. over the coming years.

B2C 97

B2C Drivers/motivators Technology Technology 97

Search Engine Land

MAY 9, 2024

Why information foraging matters for SEO Recently, Google started discussing information foraging theory in their decoding decisions report (the messy middle). By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website. We’re optimizing for AI.

Engineering 91

Engineering Angle UX Trust 91

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. say AI will most likely greatly enhance their marketing efforts. more than two years old.

Finance 136

Finance Price B2B Campaign 136

Martech

DECEMBER 7, 2023

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. EKOM AI ’s EKOM 3.0

E-commerce 104

E-commerce User Experience Campaign Conversion 104

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Digital ownership shifts have diminished marketing’s influence.

Non-Profits 103

Non-Profits Growth Technology Technology 103

Salesforce

AUGUST 28, 2023

Are marketing trends moving too fast? That’s a question many of us may ask with the rise of AI and other evolving technologies. In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. Read the report 1. So, where is the balance?

Customers 97

Customers Trust Technology Technology 97

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Profit margin 127

Profit margin B2B Campaign Retail 127

Salesforce

SEPTEMBER 25, 2023

What do these leading AI companies know that you don’t? Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business. They invest more and use AI more broadly. Need help with your generative AI strategy?

Electricity 133

Electricity Appointment Sports CRM 133

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. ” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals.

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Presentation Technology Technology Launch 97

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. April 2023 state of B2B digital. in April of this year.

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B2B B2C Process Customers 116

Search Engine Land

APRIL 4, 2024

PPCsurvey.com has just released a new State of PPC Global Report for 2024. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. It includes input from more than 1,100. PPC specialists from around the globe.

Trust 82

Trust Campaign Drivers/motivators Growth 82

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

GTM 100

GTM UX Go To Market CRM 100

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Technology 97

Technology Technology Process Customers 97

Search Engine Land

OCTOBER 26, 2023

Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. The company reported $11.6 The company reported $11.6 This continued in some of Meta’s key markets, including the United States and Canada. Prioritizing AI.

Territory 100

Territory Price Growth Engineering 100

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Launch 107

Launch Campaign Technology Technology 107

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Many of those features were infusions of AI into existing applications. Each of those areas is being impacted by the incredible pace of change brought about by AI.

CRM 100

CRM Government Customer Relationship Management Relationship Management 100

Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. “The augmented reality advertising market is projected to generate $1.2 They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). billion in revenue in the U.S.

Advertising/ Marketing 102

Advertising/ Marketing Gaming Campaign Presentation 102

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey.

Technology 87

Technology Technology Engineering Conversion 87

Martech

MAY 8, 2024

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Rather than going to a physical store, I spent a lazy afternoon visiting the EyeBuyDirect online store. So, what’s the issue?

Government 93

Government Legal Trust Represent 93

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically?

Lead generation 104

Lead generation A/B testing Government Customer Relationship Management 104

Salesforce

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. These timesavers demonstrate the power of an AI assistant, or copilot. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work.

Retail 89

Retail CRM Contract Gaming 89

Martech

SEPTEMBER 18, 2023

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Agriculture 119

Agriculture Territory Construction Manufacturing 119

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

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Referrals E-commerce Promote CRM 124

Search Engine Land

JANUARY 29, 2024

When Google announced Circle to Search , Elizabeth Reid, Google VP, Search, wrote in a blog post : “This week’s launch of AI-powered insights for multisearch is the result of testing we began last year to see how gen AI can make Search radically more helpful, with SGE in Search Labs. I just don’t buy it. Here’s why.

Launch 118

Launch User Experience Product Engineering 118

Martech

SEPTEMBER 27, 2023

One of the things I love about my work is reading through the various research reports available. They provide great insight into the market and help me as I continue to advise my clients. I was surprised that 24% of respondents replaced their marketing automation platform most frequently. What is getting voted off the island?

Customers 113

Customers Technology Technology Clients 113

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Represent 108

Represent Follow-up Campaign Presentation 108

Veloxy

NOVEMBER 29, 2021

There are sections of this guide that presumes you’re using Veloxy Sales AI Software for Salesforce, which easily and automatically accelerates sales by predictably optimizing customer engagement. Salesforce is arguably the best customer relationship management system for B2B companies. Before you continue reading. Table of Contents.

Sales 290

Sales Quota Up-sell B2B 290

Martech

OCTOBER 26, 2023

The company reported $11.6 User growth continued in some of Meta’s key markets, including the United States and Canada. Dig deeper: Snap revenue up 5% on stronger digital ad market AI has been and will continue to be a big part of Meta’s drive to increase efficiency and lower costs. billion from a year earlier.

Territory 109

Territory Price Growth Follow-up 109