Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customers 91

Customers Cross-sell Campaign Lead generation 91

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII.

Gaming 111

Gaming Sports Follow-up Campaign 111

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack.

Technology 105

Technology Technology B2C Government 105

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. This includes: Demographic data (age, gender, income level, etc.) Social media analytics (followers, likes, shares, etc.)

Customers 76

Customers Objectives and Key Results Click Through Rate Campaign 76

Martech

JULY 22, 2022

Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. Competition from TikTok is spurring the veteran social media platform to make good on that promise. The good news for marketers?

Launch 110

Launch Networking Follow-up Engineering 110

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. ” So, don’t act like it.

Government 97

Government Technology Technology UX 97

Search Engine Land

JANUARY 25, 2023

In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. All of those examples are types of video game ads.

Gaming 85

Gaming Campaign Drivers/motivators Represent 85

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. We believe we can create intentional sports experiences that can change people for life,” said Chris Barnhart, NC Fusion’s marketing director/department.

Sports 96

Sports Campaign Territory Legal 96

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021.

Service 87

Service Sell E-commerce A/B testing 87

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. When should we measure micro conversions?

B2C 114

B2C Sports Referrals Non-Profits 114

Salesforce

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Strategic partnership 98

Strategic partnership Campaign Trust Start-ups 98

Hubspot

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. Social media is the next most popular resource for product discovery. Let's dive in.

Retail 80

Retail Education Trust Start-ups 80

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. Most pointedly, is today’s reliance on data-driven targeting becoming a surveillance state? Dig deeper: Why marketers should care about consumer privacy.

Customers 133

Customers Cross-sell Retail Prospecting 133

Hubspot

SEPTEMBER 10, 2020

Here are some key statistics to know about the state of entrepreneurship in 2020. Entrepreneurship rates have been trending upwards in the United States for the past 19 years. million small businesses in the United States, accounting for 99.9% 74% of companies actively invest in social media marketing.

Retail 97

Retail Healthcare Government Launch 97

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher.

Negotiate 126

Negotiate Launch Electricity Networking 126

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. TikTok’s user demographic is broader than commonly thought.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

JANUARY 23, 2024

This significantly impacts marketing strategy. From there, they can expand into neighboring counties and work their way up to the rest of the state, region, etc. PPC offers great opportunities for companies of all sizes to reach new customers. Instead, they need a tailored approach to make every dollar count.

Territory 103

Territory Campaign Networking Construction 103

Lead Fuze

MAY 26, 2023

Embarking on the journey of starting a real estate marketing agency can be both exciting and challenging. Beginning a real estate marketing business can be daunting; therefore, it’s essential to have an in-depth comprehension of the sector and learn how to tackle its complexities.

Real Estate 52

Real Estate Referrals Customer Relationship Management Networking 52

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager. Everything you need to know about the marketing manager role. Others get creative. Others get creative.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Create awareness with paid social media posts 2. Build high-value customer relationships with helpful organic social content 3. Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5.

Customers 129

Customers Retail Cross-sell Follow-up 129

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Product 98

Product Promote A/B testing Networking 98

Heinz Marketing

AUGUST 6, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How To Organically Grow Your Company’s Social Media Presence. 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales.

B2B 56

B2B Customers Drivers/motivators Growth 56

Lead Fuze

AUGUST 1, 2021

What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Source: Tomoson.

Niche 98

Niche Follow-up Contact Intrinsic 98

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

Technology 114

Technology Technology E-commerce Campaign 114

Martech

SEPTEMBER 1, 2021

This category creation resembles the mass-market expansion of Red Bull in the late 1990s and 2000s, when energy drinks gained traction through “extreme sports” marketing. But breaking ground in a new category requires marketing that builds from the ground up. There are still several states with no kava bars at all.

Technology 85

Technology Technology Retail Sports 85

Search Engine Land

DECEMBER 28, 2023

Justice Department (DOJ) and 35 states in a landmark case that could bring significant changes to Google and the future of the Internet. In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits.

Retail 123

Retail X-functional Launch Non-Profits 123

Hubspot

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. Plus, finding and connecting with your target audience is easy with social media. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. of total retail.

Finance 72

Finance Legal Niche Manufacturing 72

Hubspot

JULY 6, 2020

When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing. There are three outsourcing routes you can take: Outsource your marketing in full.

Commission 101

Commission Technology Technology Strategize 101

Lead Fuze

JUNE 27, 2023

Venturing into the realm of Instagram marketing, it is essential to be aware of the intricacies and possibilities that social media has for business expansion. This post will guide you through a comprehensive roadmap to establish your own successful social media marketing agency.

Niche 52

Niche Pitch Objectives and Key Results Clients 52

Lead Fuze

DECEMBER 15, 2023

The history of content marketing , much like a riveting novel filled with twists and turns, begins centuries ago. This isn’t merely weather predictions and wise sayings; it is one of the earliest forms of content marketing designed to boost printing sales! How has content marketing evolved?

Electricity 52

Electricity Promote Engineering Entertainment 52

Lead Fuze

JUNE 27, 2023

A music marketing agency is essential in the modern digital age, acting as a catalyst for independent musicians to reach wider audiences through promotion on platforms such as Songkick and Spotify. These agencies are instrumental in getting independent musicians’ music heard across various media outlets.

Promote 52

Promote Price Pitch Drivers/motivators 52

Search Engine Land

MARCH 23, 2023

Winners and losers: How COVID-19 is affecting search behavior 2020: Social distancing resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels. Microsoft Advertising blocks 1.6

Engineering 83

Engineering Promote Angle Healthcare 83

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. However, nearly 40% of U.S. However, nearly 40% of U.S.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

Martech

DECEMBER 14, 2023

Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Gather insights into your target audience’s demographics, needs, pain points and buying behaviors. The B2B sales cycle is lengthy and complex. Sales isn’t easy. Where do they work? HQ location.

B2B 82

B2B Pharmaceutical Healthcare Sales 82

Sales Pop!

AUGUST 24, 2021

Many of their clients like Trans-State, Virgin Australia, Avianca, and Compass disappeared. What’s changed with my markets? I’m not proposing we conduct three-day offsites to dive deeply into our market shifts. So, here’s a simple one identifying five critical market areas for your streamlined brainstorming. Competition.

Transportation 96

Transportation Real Estate Healthcare Government 96

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

B2B 52

B2B Pipeline Campaign Trust 52

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

B2B 52

B2B Pipeline Campaign Trust 52