Search Engine Land

NOVEMBER 20, 2023

Instead, they test new strategies and tactics to find the best one that works for them. They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. For LinkedIn, exclusive access to this talent pool is a goldmine, and this is exactly what Google E-E-A-T is looking for in your content.

A/B testing 128

A/B testing Click Through Rate Real Estate Niche 128

Search Engine Land

NOVEMBER 29, 2023

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Google’s shifting focus: From search to discovery In the past four years, Google has undergone fundamental shifts: From answers to journeys.

Networking 104

Networking Follow-up Sports Engineering 104

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

Clients 117

Clients Consult Follow-up Engineering 117

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. In September, the search engine was taken to court by the U.S.

Retail 123

Retail X-functional Launch Non-Profits 123

Search Engine Land

MARCH 30, 2023

Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers.

CTR 124

CTR Angle Click Through Rate Follow-up 124

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

CTR 90

CTR Electricity Real Estate X-functional 90

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.

Gaming 135

Gaming Engineering Presentation UX 135

Search Engine Land

DECEMBER 14, 2023

In this article, I’ll explain why brand mentions are the new backlinks. Well, Google themselves filed a patent on the very concept. Google knows people buy and sell links, so moving away from this would always be a good idea. Like a dark cloud on the horizon, Google will eventually launch its new AI-powered search engine.

Drivers/motivators 137

Drivers/motivators Sports Engineering Follow-up 137

Search Engine Land

DECEMBER 13, 2023

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels.

UX 118

UX Manufacturing Clients Growth 118

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. three or six months). If you’re hovering around.01%

User Experience 113

User Experience Campaign Strategize Follow-up 113

Search Engine Land

MARCH 13, 2024

I am the first generative AI chatbot for search marketers. Conduct keyword research: Use keyword research tools like Semrush or Google Keyword Planner to identify relevant keywords and topics that align with your target audience’s search intent. I am trained with Search Engine Land content. Here’s something somebody asked me!

Real Estate 105

Real Estate Click Through Rate CTR Angle 105

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. Google found that, on average: 81% of ad impressions and 66% of ad clicks occurred in the absence of an associated organic result on the first page of search results.

Engineering 95

Engineering Launch Territory Government 95

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates.

Education 96

Education Entertainment Networking Legal 96

Veloxy

JUNE 4, 2024

As leaders, we need to take the time to invest not only in new programs but also in bringing our sales team up to speed. Your Salesforce data quality will tank without users inputting updated and new data into the program. Did you know that around 77% of sellers cannot efficiently complete their tasks?

Objectives and Key Results 237

Objectives and Key Results User Experience Contact Trust 237

Martech

MARCH 7, 2024

Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” Bazaarvoice’ s HarmonyAI streamlines content creation and discovery for marketers and social media teams. Get MarTech!

Campaign 87

Campaign Conversion Contact Process 87

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Networking 123

Networking Retail Click Through Rate Engineering 123

Search Engine Land

JUNE 6, 2024

SEO best practices for home service providers When doing SEO for a home services company, you want to focus on a few key areas at a high level: Google Maps placement. Search results on platforms other than Google (e.g., Optimizing, managing and tracking the performance of your Google Business Profile. Yelp, Angi, Bing, etc.)

Service 69

Service Niche Finance Territory 69

Sales Hacker

MAY 10, 2024

That’s why they hold their events at Michelin-starred restaurants — the kind where tables are usually booked out months in advance — and secure one of their high-profile customers to co-host the dinners, like a senior executive at Google. The right deal can cover their entire marketing budget for the year. The solution?

Cold Call 79

Cold Call Pitch Prospecting Presentation 79

Search Engine Land

JANUARY 11, 2023

Google Panda becomes a core ranking signal. In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015.

E-commerce 114

E-commerce Launch Engineering User Experience 114

Martech

DECEMBER 13, 2023

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels.

Objectives and Key Results 104

Objectives and Key Results UX Manufacturing Technology 104

Search Engine Land

MAY 30, 2024

Here are six principles to ensure you’re getting the most out of the technology while still producing effective, Google-friendly content. I’ve encountered a wealth of useless content produced without a real end goal and no connection to a brand’s larger marketing objectives. Unfortunately, neither is true.

Product 99

Product User Experience Clients Technology 99

Martech

JANUARY 16, 2024

The impact of this is unlikely to be limited to political marketing. The impact of this is unlikely to be limited to political marketing. The driving forces include the rise of “fake news” and anti-vaccination campaigns. Why we care. Consumers — especially younger ones — are increasingly distrustful of advertising.

Government 87

Government Campaign Trust Education 87

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

A/B testing 124

A/B testing Engineering Price Territory 124

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. But this was the first time Google went public with its document. We detailed what else changed in Google Gutted Its Search Quality Rating Guidelines For Public Release. It went from 161 pages to 43.

Engineering 96

Engineering Price Commission Campaign 96

Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, which had actually happened months earlier. Keeping it on pages is fine, we just don’t use it for Google News anymore.”

E-commerce 91

E-commerce Engineering B2B Campaign 91

Search Engine Land

JANUARY 31, 2023

Google accuses Bing of copying its search results In 2011, the headline Google: Bing Is Cheating, Copying Our Search Results appeared first on Search Engine Land. ” The story actually began in May 2010, when Google noticed that Bing was returning the same sites as Google when someone would enter unusual misspellings.

Launch 92

Launch Non-Profits Engineering Networking 92

Search Engine Land

JANUARY 18, 2023

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Google’s Matt Cutts, Page layout algorithm improvement On the same day, a message from Google’s AdSense team went out, encouraging some publishers to add more ads to their sites.

Real Estate 112

Real Estate Government Engineering Campaign 112

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. I hope my experiences with Demand Gen can provide some context as you navigate this new territory. Advice on Demand Gen campaign and budget management.

Campaign 119

Campaign Clients Territory Conversion 119

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. 26 announcement created.

E-commerce 114

E-commerce Launch Engineering Contract 114

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” ” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging.

Engineering 94

Engineering Campaign Launch Represent 94

Search Engine Land

SEPTEMBER 29, 2023

Google announced a big change to HowTo and FAQ rich results on Aug. Simply put, FAQs became exclusive to certain kinds of businesses, and HowTos were demoted to desktop only, followed by the news they’re disappearing entirely. We must look at SERP features and how Google finds that information to understand why this may have happened.

UX 114

UX Clients Follow-up Price 114

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. times per month.

Engineering 97

Engineering Follow-up Start-ups Niche 97

Search Engine Land

OCTOBER 16, 2023

Did you know guest blog posts as a link-building tactic are against Google’s guidelines? Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. This should be common knowledge by now, but often it is not.

Non-Profits 119

Non-Profits Objectives and Key Results Government Retail 119

Search Engine Land

SEPTEMBER 19, 2023

While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals. Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. This article explores: How Google autocomplete keywords are derived.

Legal 131

Legal Engineering Follow-up Trust 131

Search Engine Land

JANUARY 7, 2023

” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Google’s John Mueller on intent research vs keyword research for 2020. Google handles reconsideration requests in batches. Also on this day.

Engineering 98

Engineering Non-Profits Electricity Networking 98

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” The search results for an exact match brand name is Google’s evaluation of what that brand’s audience will find most helpful, relevant and valuable.

Niche 94

Niche Clients Entertainment Engineering 94

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

E-commerce 93

E-commerce Territory Engineering Networking 93