Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on. Just like traditional search engine results, Twitter search results for users who are logged in differ from the ones who are not.

Engineering 133

Engineering Networking Entertainment Follow-up 133

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? What We Know About Twitter Spaces. How Twitter Spaces Works.

UX 98

UX Launch Follow-up Start-ups 98

Search Engine Land

MARCH 16, 2023

YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching 2011: Video watching was down on YouTube during February, but it still held a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. Twitter Adding Advertisements? 2009: Twitter was promoting Twitter Search.

Engineering 101

Engineering Launch Gaming Retail 101

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

A/B testing 134

A/B testing Engineering Launch Drivers/motivators 134

criteria for success

APRIL 25, 2022

Chris is the CEO at ConnectAndSell , which delivers a week’s worth of live business conversations in one hour. He also co-hosts the Market Dominance Guys podcast. . Chris and Corey Frank's podcast, Market Dominance Guys. Follow us on Twitter! CFS Video Library. He also co-hosts the Market Dominance Guys podcast.

Conversion 97

Conversion Trust Sell Sales 97

ClickFunnels

JULY 22, 2021

Organic — that is, non-paid — marketing can grow a business over the long haul. But here’s the good news — for many marketers and entrepreneurs, display advertising is the linchpin upon which their success pivots. 96% of B2C marketers say that Facebook is a valuable marketing platform. Here’s an ad targeting dentists….

Launch 264

Launch B2C Gaming Campaign 264

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers. Growth in Live Video.

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Search Engine Land

JULY 13, 2023

In the app, there are three main video feeds: The For You page (FYP) shows trending videos on TikTok based on your interests, likes, watch time, and engagement. The Following feed shows videos from the people you follow. The search feature, where you can search users, videos, sounds, LIVEs, and hashtags.

Niche 97

Niche Real Estate Engineering Follow-up 97

criteria for success

NOVEMBER 8, 2022

My guest today is the author of 5 best-selling books, including her latest Selling From Your Comfort Zone: The Power of Alignment Marketing. Achieving sales success via marketing alignment. The Power of YES: How Network Marketing Creates Dream Lives. Follow us on Twitter! CFS Video Library. CFSPlayBook.

Networking 98

Networking Strategize Presentation Sell 98

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Its For You Page (“FYP”), TikTok’s version of the home feed on Twitter or Facebook, is an infinite video stream. Her first video about starting a business got 15K views, which resulted in 10 orders.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Objectives and Key Results 111

Objectives and Key Results Campaign Follow-up Promote 111

Search Engine Land

JANUARY 25, 2023

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads.

Objectives and Key Results 93

Objectives and Key Results Retail Real Estate Engineering 93

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Represent 131

Represent Technology Technology CRM 131

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search. Video: Does Google Own Us? and an increase in mobile web usage.

E-commerce 98

E-commerce Territory Engineering Networking 98

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. How Brands Could Use Twitter Fleets.

Promote 101

Promote Follow-up Up-sell Start-ups 101

Search Engine Land

FEBRUARY 6, 2023

Google Search Console goes live with new consolidated view 2019: Google made a preview of the consolidated data view live early. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Sudden Change In The Number Of Links Reporting In Google Webmaster?

E-commerce 93

E-commerce Government Engineering Angle 93

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2

Networking 115

Networking Retail Education Consult 115

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content. million in 2012.

Networking 134

Networking Retail Click Through Rate Engineering 134

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. Live content follows the same idea. Can you download Facebook Live videos?

Contract 100

Contract Campaign Product Conversion 100

Adaptive Business Services

APRIL 28, 2021

How to market it. So … I watched a lot of videos. I quickly found out that there is much more to creating a course than just typing some things up and recording a few videos. Most importantly, they offered 5 days per week live chat support and they have been awesome! Marketing your online course. How to price it.

Territory 133

Territory Price Follow-up Business Services 133

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. This should be required reading for every marketer and executive at all brands and agencies in America. What can I add? What is user-generated content?

Sports 98

Sports Gaming Entertainment Follow-up 98

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. .” 2008: The login page for Google Health was live, although the service itself was not.

Referrals 96

Referrals Hospitality Launch Engineering 96

Hubspot

MAY 28, 2020

billion hours of live video. The statistic above is just one of many that shows how popular live video is becoming. And, with any social media or online video trend, marketers are taking notice and learning how to implement it in their own tactics. Which live videos do consumers actually watch?

Entertainment 98

Entertainment Education Gaming Trust 98

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming.

Promote 101

Promote Manufacturing Education Campaign 101

Search Engine Land

FEBRUARY 1, 2023

Tablets On Nearly Equal Footing With iPad 2011: More coverage: Live Blogging The Google Android 3.0 Honeycomb” Event Report: Twitter Co-Founder Ev Williams No Longer Works There 2011: He wasn’t working on product and hardly ever showed up at Twitter’s office. Honeycomb Puts Android 3.0

Engineering 136

Engineering Campaign Click Through Rate Launch 136

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 133

Retail X-functional Launch Non-Profits 133

Hubspot

JULY 5, 2021

We actually had some fans that would watch our videos and dare us to do something on a weekly basis. In this post, let's review some of the best video hosting sites for your business. Video Platforms. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool.

Pitch 101

Pitch Entertainment Campaign Service 101

Hubspot

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Product 98

Product Promote A/B testing Networking 98

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

A/B testing 82

A/B testing Engineering Launch Drivers/motivators 82

Search Engine Land

JANUARY 5, 2023

See this video (published Dec. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on. Standard text ads will live on a bit longer, Microsoft Advertising says. Video: A.J. The Big List of 2009 Marketing Predictions.

Retail 97

Retail Engineering Click Through Rate Contact 97

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app.

E-commerce 91

E-commerce Electricity Pharmaceutical Engineering 91

Highspot

JUNE 1, 2023

Newly available and forthcoming generative AI capabilities improve productivity, giving teams the ability to: Generate fast and accurate transcriptions: Support accessibility standards and improve asset searchability with highly accurate, text-based interpretations of audio and video in more than 13 languages.

Launch 98

Launch Education Strategize Pitch 98

Search Engine Land

MARCH 2, 2023

Matt Cutts Video: How Google Determines What’s A Paid Link 2014: Cutts answers: “What is a ‘paid link’?” Google Redesigns Google Profiles 2011: The profiles looked slicker and more “social,” as you would expect from a Facebook or Twitter. million, over 50% higher than in the previous year.

Launch 94

Launch Legal Engineering Networking 94

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Google Bookmarks Lists 2010: Google updated Google Bookmarks to allow you to create lists and share those bookmark lists with others.

Engineering 92

Engineering Promote Angle Healthcare 92

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Twitter As Utility, Like Running Water? It’s always present,” said Twitter CEO Dick Costolo. Microsoft Executive Shuffle Goes “Live” 2008: Who was in and out.

CTR 94

CTR Engineering Sports Launch 94