Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Construction 94

Construction Entertainment Start-ups Follow-up 94

Search Engine Land

APRIL 10, 2023

The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the EMEA region and North America. The survey found that videos including the following elements performed better than those that did not. Let’s dive in. The numbers. Visualization. ads and 83.6M

Click Through Rate 87

Click Through Rate Territory Technique Represent 87

Search Engine Land

NOVEMBER 13, 2023

A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit. Get the daily newsletter search marketers rely on. Is the data output set statistically significant enough to base decisions on it? SUBSCRIBE See terms.

Campaign 109

Campaign Lead generation Conversion Growth 109

Sales Pop!

JANUARY 18, 2023

In today’s world, video content is becoming very popular and many companies are using video to increase conversions and get more value from the audience. Video marketing is helping to increase the popularity of the organization and the effectiveness of video is becoming more and more. Video Helps Boost Sales.

Clients 52

Clients Trust Conversion Product 52

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 121

Retail X-functional Launch Non-Profits 121

Martech

OCTOBER 10, 2023

To stay competitive, companies must adapt their digital marketing strategies. An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote.

Trust 113

Trust Retail Meeting Launch 113

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Driving actions.

B2B 121

B2B Campaign Click Through Rate Follow-up 121

Search Engine Land

FEBRUARY 1, 2023

Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020.

Gaming 88

Gaming User Experience Sports Follow-up 88

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. 67% of marketers in 2020 were increasing their investment in webinars. Webinar Stats To Know.

Presentation 89

Presentation Promote Conversion 89

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Territory 86

Territory Campaign Growth Service 86

Search Engine Land

MARCH 31, 2023

Here are some of the statistics Google shared on how it fought Google Maps spam in 2022: Blocked or removed over 115 million policy-violating reviews (20% more than last year) Blocked or removed over 200 million photos Blocked or removed over 7 million videos Prevented 20 million attempts at creating fake Google Business Profiles Machine learning.

Technique 100

Technique Gaming Engineering Clients 100

Search Engine Land

OCTOBER 17, 2022

This seems like an obvious statistic since linear TV doesn’t use the same targeting options as Google/YouTube. Get the daily newsletter search marketers rely on. Additionally, more creators will have the ability to tag products in their videos and Shorts. ” /> ” /> ” /> ” /> ” /> ” />.

Sports 98

Sports Launch Engineering Product 98

Search Engine Land

JANUARY 4, 2024

Ani explained: “With dynamic creative, you provide a list of ad copy and creative elements (like images and videos), and the system personalizes the ad for each user.” Think beyond video creatives Once you’ve identified your audience, the next step is crafting your message. ” 3. . See terms.

Objectives and Key Results 105

Objectives and Key Results Lead generation Campaign Up-sell 105

Martech

AUGUST 2, 2023

Threads raced to 100 million members — a statistic made less remarkable by the ease with which existing Instagram members (and there are over two billion of them) could join. So what does Threads mean for marketers? In the sports and entertainment space, videos and images work really well.

Entertainment 89

Entertainment Launch Territory Sports 89

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. They’re adept at creating engaging content across multiple channels while also leveraging video creatives for maximum impact.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

DECEMBER 12, 2023

After achieving statistical significance, switch to broad match keywords and smart bidding. YouTube YouTube allows you to run banner ads, as well as skippable and unskippable video ads of varying lengths. Your marketing objective must be clear so you can track the right customer goals for lead generation. Phone calls.

Non-Profits 126

Non-Profits Campaign Networking Entertainment 126

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

A/B testing 111

A/B testing Tradeshows Finance Cross-sell 111

SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Quota 104

Quota Construction Growth Negotiate 104

Highspot

JULY 15, 2020

And Facebook boasts 4 billion daily video views on its platform. It’s clear that the era of video is officially upon us. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. Video Drives Results.

Click Through Rate 96

Click Through Rate B2B Campaign Contract 96

Hubspot

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use videos to increase brand awareness.

Entertainment 100

Entertainment Education Trust Up-sell 100

Search Engine Land

FEBRUARY 4, 2023

Video: Jim Boykin on how link building has evolved over two decades 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Boykin about Google penalties, algorithm updates and the importance of featured snippets and people also ask for SEO. More coverage: Wow! It simply knew it was reported as an infringement.

Real Estate 89

Real Estate Engineering Launch Networking 89

Hubspot

JUNE 15, 2022

Instead, we'll give you statistics and let you decide what works for you. Statistics on Conflict Resolution When WFH. Statistics on Flow of Information Across Departments When WFH. Statistics About Video Conferences When Working from Home. Statistics on Challenges of Virtual Communication. Numbers don't lie.

Meeting 55

Meeting Government Presentation Product 55

Hubspot

MARCH 10, 2020

Millennials and ecommerce statistics. Millennials are engaged in ecommerce heavily, as shown by the statistics below. Here are some statistics to support the case for ecommerce: 1. Millennials and technology statistics. 75% of millennials watch video on social media daily. Millennials and social media statistics.

Entertainment 86

Entertainment Angle Technology Technology 86

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019.

Promote 78

Promote Campaign Lead generation Represent 78

Search Engine Land

JANUARY 16, 2023

Google Links To Competitors Next To YouTube Videos. 2011: Google began showing links to different video sites and search engines in its search results. The links appeared next to YouTube videos, but only on music-related searches. Google’s Video Sites Gain Market Share. share of all videos viewed), 2.9

Engineering 86

Engineering Drivers/motivators Retail Conversion 86

Martech

SEPTEMBER 7, 2022

What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? They and their families are a $288 billion market, according to We Are Purple , a U.K. Connecting with them requires implementing accessible marketing. The statistics back her up.

Customers 104

Customers Non-Profits Legal Campaign 104

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Here are the 15 most important sales statistics every salesperson should bookmark today. Best Sales Statistics to Know in 2021.

CRM 125

CRM B2B Referrals Sales 125

Search Engine Land

APRIL 21, 2023

Research or statistics that will eventually lose relevancy as they fall out of date. Research or statistics that are regularly updated. Get the daily newsletter search marketers rely on. DIY wood fence tutorial This tutorial on building a wooden backyard fence is a great example of an evergreen video content.

Real Estate 98

Real Estate Angle Engineering Territory 98

Search Engine Land

SEPTEMBER 14, 2023

.” General prompting tips Fagin went on to share some useful advice to make your prompts more effective: Incorporate a surprising fact or statistic: “You always need to verify the accuracy. If statistics don’t exist or ChatGPT doesn’t find them, it will make something up. That is how we work.”

Follow-up 134

Follow-up Start-ups Presentation Process 134

Search Engine Land

MARCH 1, 2023

If enough statistically significant similarity is found with new users, a similar audience segment becomes automatically created. Get the daily newsletter search marketers rely on. Next, visit Your data insights to discover high-indexing in-market and affinity segments for your first-party audience segments. Websites visited.

Non-Profits 97

Non-Profits Campaign Drivers/motivators Conversion 97

Martech

MAY 18, 2022

The increased demand for high-quality content has marketers adopting a modular strategy. Faster creation means omnichannel experiences can go to market quicker. In regulated markets, brands have to make sure they are compliant in what messages they deliver on specific channels. . Read next: What is digital asset management?

Territory 87

Territory Campaign Presentation Go To Market 87

Martech

OCTOBER 25, 2021

They] have to be able to go from broad-brush, mass-market targeting to targeting the right consumers at the right time with the right message,” he stated. In typical strategic marketing, teams are focused on assumption-based marketing,” said Silhol. “So Using personalization to create marketing moments.

E-commerce 100

E-commerce UX Retail Campaign 100

Martech

MARCH 8, 2022

Warning: the article contains a graphic image and video of the mortar attack and the aftermath): “As the mortars got closer to the stream of civilians, people ran, pulling children, trying to find a safe spot. But for us, it is crucial to not let Tania and her kids Alise and Nikita remain just statistics. The final moments.

Electricity 98

Electricity Technology Technology 98

Salesforce

SEPTEMBER 14, 2021

Keep pace with the latest digital trends and industry-leading statistics and insights. Here are the three most revealing takeaways for marketing, commerce and service professionals. Increased online activity has allowed marketers and customer-service agents to learn more about their audiences, leading to more personalized interactions.

Technology 98

Technology Technology Service Meeting 98

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. That potential continues to attract more B2B marketers, with 66% active on Instagram in 2019, up from 57% in 2018. Gather market research and better understand customer expectations. That’s not a shock.

B2B 113

B2B Education Promote Referrals 113

SalesFolk

MARCH 11, 2021

It’s fine for drip marketing emails, which people subscribed or opted into, to include lists. Mass marketing emails! Therefore, emails have an aspect that triggers the human brain to think “mass marketing” versus “personal one-on-one” email. . Results change over time, as markets and audiences evolve. ).

A/B testing 102

A/B testing Trust Prospecting Follow-up 102

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Government 107

Government Angle Follow-up Meeting 107