Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown.

Finance 120

Finance Trust Market share Strategize 120

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 113

Government Campaign Follow-up Conversion 113

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases.

Cross-sell 113

Cross-sell UX Sports Follow-up 113

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 123

A/B testing Campaign Networking Engineering 123

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Drivers/motivators 127

Drivers/motivators Trust Government Represent 127

Search Engine Land

MARCH 8, 2024

Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. Why we care. Reddit Pro tools can help businesses have real and meaningful conversations with consumers, moving beyond just posting content. Get the daily newsletter search marketers rely on. Accessibility.

Promote 93

Promote Conversion Process 93

Search Engine Land

APRIL 24, 2024

Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats. It’s a way to grab attention from people already interested in your competitors and possibly win them over to your brand instead. In most industries, brand bidding can be ineffective.

Legal 109

Legal Contract Gambling Lead generation 109

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

CTR 86

CTR Electricity Real Estate X-functional 86

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Specifically, keep an eye on the years 2017 and 2021, as these were pivotal periods when significant changes occurred.

Niche 141

Niche Commission UX Trust 141

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 92

Sports Assembly Line Campaign Technology 92

Search Engine Land

FEBRUARY 15, 2024

The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Why we care. ” “While this change takes investment, effort, and collaboration, we believe it is both necessary and achievable.”

Non-Profits 107

Non-Profits Growth Trust Technology 107

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Why we care. The adtech supply chain is part of a larger system that companies can impact by changing how they do business.

Transportation 112

Transportation Finance Strategize Promote 112

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. We have been doing this for years.

B2B 119

B2B Launch Campaign Entertainment 119

Search Engine Land

FEBRUARY 29, 2024

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. From an advertising perspective, brands can take advantage of keyword targeting.

Engineering 123

Engineering Campaign Education Service 123

Search Engine Land

SEPTEMBER 28, 2023

In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Results tank and you might not be exactly sure why. On the other hand, external issues are events or changes beyond our control, like the emergence of new competitors, economic conditions or search engine updates.

Campaign 119

Campaign Promote Start-ups Engineering 119

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Campaign 123

Campaign Technique Drivers/motivators Construction 123

Hubspot

JANUARY 30, 2024

Since we just started a new year, is it time for some goodbyes? In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Why the change? LinkedIn had this title last year.

Cold Call 68

Cold Call Pitch Sales Consult 68

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. This book explains how you can change your decision-making process for the better. This book explains how you can change your decision-making process for the better.

Drivers/motivators 123

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 123

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Here are some of the biggest trends that will affect your business over the coming year. Generative AI has entered the chat See how AI is changing the ecommerce landscape Get details 2.

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

JANUARY 17, 2024

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, as they are rolled out in the coming weeks. Why we care. Choice screens.

Commission 112

Commission Legal Follow-up Service 112

Search Engine Land

JULY 13, 2023

The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% Why we care. Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach. billion in the U.S.,

E-commerce 97

E-commerce Retail Sports Networking 97

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. That leaves nearly three quarters of consumers who have murkier ideas on the subject. Why we care.

Real Estate 145

Real Estate Retail Gaming Trust 145

Salesforce

APRIL 17, 2023

After a comeback in the fourth quarter, global online sales fell 2% year over year. But we’re seeing some positive signs around the world: Europe may be poised for a comeback, with online slowdown petering out or even turning positive in markets across the region. Consumers went comparison shopping online. In the U.S.,

Retail 98

Retail Customers Price Territory 98

Search Engine Land

SEPTEMBER 21, 2023

Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. How does neuromarketing drive consumer behavior? What is neuromarketing?

Drivers/motivators 112

Drivers/motivators Strategize UX User Experience 112

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

B2B 142

B2B Campaign Technology Technology 142

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. We did sell direct-to-consumer in a very small way.

Retail 119

Retail Networking Customers E-commerce 119

Martech

MARCH 20, 2024

” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 78

Sports Assembly Line Campaign Technology 78

Search Engine Land

OCTOBER 12, 2023

Let’s find out why. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” But that’s not quite true.

Niche 121

Niche Growth Engineering Pitch 121

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. 1, Google removed accounts people created over two years ago but never used. I was wrong. Let’s take a moment to talk about what’s happening now.

Government 115

Government Angle Follow-up Meeting 115

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. So, what does this mean for brands looking to bolster their digital presence?

UX 115

UX Technology Technology B2B 115

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? It’s also important to consider format and platform.

Niche 134

Niche Negotiate Legal Contract 134

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. Why does the business want to have social intelligence?” Gardner asked. “At At its core, it’s insights.

Retail 90

Retail Education Campaign Conversion 90

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. Younger millennials (ages 25-34) consume content across all formats equally. People can change over time.” OK, equal time is over.

Sports 96

Sports Gaming Entertainment Follow-up 96

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. This explains gains in private or store-brand food and beverages. That’s up from 604-to-1 in just two years ago.

Customers 104

Customers Price Market share Launch 104

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech!

Gaming 110

Gaming Sports Technology Technology 110

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Angle 119

Angle Consult Clients Start-ups 119

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. How many times have you, as a consumer, seen an ad, and you know it’s not available in your location? It’s frustrating for consumers and a waste of funds for advertisers.

Territory 115

Territory Campaign Lead generation Strategize 115