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MarTech Moment: Microsoft Clarity

Heinz Marketing

It can help you identify areas for improvement and optimize user experience. Features Here are the key features of Microsoft Clarity: Session Replays: Clarity records user sessions on your website, allowing you to replay them to see exactly how users navigate and interact with your site.

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Marketo’s October releases: A manager’s guide

Martech

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Automated updates to meeting invites. Previous chatbot enhancements are here.

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Destination Drupal 10: A CMO’s roadmap for upgrade success

Martech

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal.

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Marketo’s August releases: A manager’s guide

Martech

Marketo introduced productivity, user experience and permission control features last month. Advanced calendar routing rules are aimed at improving user experience. Your chatbot avatar can be customized to meet branding guidelines with the new Custom Chatbot Avatar feature. Here’s the TL;DR.

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10 internal linking best practices for accessibility

Search Engine Land

This is especially problematic for screen reader users who may not have immediate access to the surrounding content that might provide additional hints about the link’s destination. Non-descriptive anchor text can turn browsing into a series of unexpected outcomes and a poor user experience.” 1 against the background.

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

When people go online in search of a solution to their problem, they don’t want to spend days looking for a service that will meet their needs. Your website often serves as the initial meeting point with potential clients. Most simply shortlist a few services that catch their eye and opt for the one that feels right.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce

Personas are realistic characters who represent key audience segments. physical, social, tech) quotes that represent key insights. Meet them where they are and speak their language. Decide the most important audience segments you want the persona to represent. Understand Your Users. Get into storytelling.