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Political ad spending shifts regional CTV costs for brands

Martech

No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. over last year.

Territory 122
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Defining Sales Success – The Art and Science of A Sales Managed Environment®

Anthony Cole Training

I'm sure someone from the Harvard Business Review or the University of Pennsylvania Wharton School of Business could prove otherwise, but when it comes to defining success, I don’t believe there is an art to it.

Sales 136
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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

Sandwich Is Spain Sri Lanka Suriname Svalbard And Jan Mayen Is Swaziland Sweden Switzerland Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad And Tobago Tunisia Turkey Turks And Caicos Is Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Minor Outlying Is Uruguay Uzbekistan Vanuatu Vatican (..)

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The Monday Morning Breakfast For Champions Podcast – Episode 51 – Richard D. Janezic

Tibor Shanto

Rick graduated with a BS Engineering from DeVry University, and completed professional development coursework at The University of Chicago, Booth School of Business, and the Wharton School of Business at the University of Pennsylvania. .

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Success and Risk Taking - Are Your People Failing Enough?

Anthony Cole Training

Doug: Doug had been working on an insurance account in eastern Pennsylvania. Here are three examples of people that are highly successful sales people and a brief story about their 'story of failure via risk taking'. The names have been changed to protect the guilty).

Clients 196
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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

Sandwich Is Spain Sri Lanka Suriname Svalbard And Jan Mayen Is Swaziland Sweden Switzerland Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad And Tobago Tunisia Turkey Turks And Caicos Is Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Minor Outlying Is Uruguay Uzbekistan Vanuatu Vatican (..)

Finance 104
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Sandwich Is Spain Sri Lanka Suriname Svalbard And Jan Mayen Is Swaziland Sweden Switzerland Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad And Tobago Tunisia Turkey Turks And Caicos Is Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Minor Outlying Is Uruguay Uzbekistan Vanuatu Vatican (..)