Hubspot

APRIL 1, 2021

Whether you want to start a company, pitch a new product, or perhaps you just want your business to use a new project management tool. With these documents, you should be able to prove that the project you're pitching is worth doing. That's why some projects require you to write a business case.

Pitch 97

Pitch User Experience Start-ups Strategize 97

Search Engine Land

SEPTEMBER 14, 2023

The pitch for AI AI-powered content generation tools like ChatGPT, Bard, Copy.ai, and others are potentially transformative for SEOs. Tthe key to scaling SEO is defining a process that follows best practices and leads to a great user experience. It’s about: Ensuring user experience continues to exceed expectations.

User Experience 127

User Experience Legal Engineering Pitch 127

Highspot

FEBRUARY 20, 2025

This level of expertise allows well-trained reps to pivot on the fly, tailoring their pitch to different buyer needs. Whether a sales rep is on a call or a marketer is crafting an online ad, consistent messaging prevents over-promising and under-promising and ensures a unified customer experience. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.

Niche 122

Niche User Experience CTR Click Through Rate 122

ConversionXL

NOVEMBER 27, 2018

Pitch an upsell or cross-sell. There’s a less obvious reason, too: A thank you page gives you more real estate to make your pitch for the upsell. Social logins are one way to balance the user experience with marketing’s insatiable appetite for consumer data. For one company, that friction cost them $300 million.)

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

Heinz Marketing

SEPTEMBER 24, 2021

Add that CTA button without disrupting the user experience. What is content marketing? Be strategic about picking a blog title without “keyword stuffing”. Build a long-term blogging strategy by creating a collection of topics that supports a specific conversion. A conversion is the moment a website visitor takes a desired action.

Contact 126

Contact Strategize Conversion Campaign 126

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. In the product-led sales world, you use that data from freemium users to pitch to your customers. PLG is responsible for different parts of the funnel.

Cross-sell 118

Cross-sell Customers Pitch Drivers/motivators 118

Search Engine Land

DECEMBER 1, 2023

This includes faster load times, responsive design and easy navigation to improve user experience. Lots of us feel overwhelmed and pressured with just how much there is to do, so ensuring that the mobile experience for users is good is even more critical than usual.

E-commerce 122

E-commerce Click Through Rate Pitch Strategic planning 122

Sales Hacker

APRIL 18, 2023

Table of contents Joel’s background: 80% interview rate, 0 sales experience Burn your resume! Here’s why Statistics: Video pitches vs. resumes How to make a video pitch Video pitch + follow-up cadence Real success stories Hone your mindset My story: How I landed an 80% interview rate with 0 sales experience It was early 2020.

Pitch 98

Pitch Follow-up Sales Start-ups 98

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Writing compelling product descriptions.

Product 125

Product Territory Niche Engineering 125

Search Engine Land

OCTOBER 24, 2023

Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. Adaptive user experiences AI can modify the design, aesthetic and even features of a digital platform according to an individual's actions.

Pitch 119

Pitch Niche Engineering Promote 119

Search Engine Land

JUNE 21, 2024

Pitch this content to journalists and publications in your niche, and if they cover your story, you’ll earn authoritative links from trusted media sites. Your content needs to be link-worthy – something that other sites would want to reference and share with their audience to enhance the user experience.

Niche 93

Niche Technique Pitch Entertainment 93

ConversionXL

JULY 16, 2021

The elevator pitch. And keep the user experience top of mind. Here are four elements of an effective messaging strategy and our take on how to use them to stand out: 1. Your USP is front and center. It’s the executive summary of a business proposal, so to speak. Grab my attention or lose your chance.

Niche 127

Niche User Experience Launch Transportation 127

Martech

FEBRUARY 2, 2024

And let’s not forget the practicalities of user experience. Picture this: a group of savvy professionals, each a maestro in their respective fields — marketing, technology, data analysis, user experience and project management. Contrary to the glossy sales pitches, martech tools aren’t just plug-and-play.

Objectives and Key Results 109

Objectives and Key Results Technology Technology User Experience 109

Sales Pop!

MAY 14, 2024

The page is a lot more than a sales pitch. Give Instant Access to Your Core Service Streamline the user experience to ensure that visitors can easily grasp and engage with what you offer. Prosperity Media, an SEO and digital PR agency, exemplifies this strategy with its Marketplace SEO Services page.

Presentation 130

Presentation Service Product Niche 130

Highspot

MAY 15, 2025

Ensure partners can easily access case studies, one-pagers, email templates, pitch decks, and call scripts. Fix this by simplifying the user experience, adding smart search filters, or spotlighting top-performing content on the homepage. A well-organized partner portal is ideal for hosting all marketing and sales collateral.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Search Engine Land

JUNE 20, 2023

In my experience, this strategy tends to ignore whether the content being pushed is relevant or useful and would actually reflect well on your brand, which is the opposite of what good content should achieve. The post Link intent: How to combine great content with strategic outreach appeared first on Search Engine Land.

Strategize 89

Strategize Referrals User Experience Niche 89

CloserIQ

JUNE 6, 2019

Forms on your site : Without disrupting the user-experience, place forms on your site with basic questions that can help you gain a firmer understanding of that client—and open the door to future contact on this topic. Sales pitches : A pitch to a new customer who fits the mold of a Perry will differ from the pitch to a Dana.

Pitch 94

Pitch A/B testing Clients Sales 94

Martech

JUNE 14, 2023

Too many businesses seem to forget or ignore the importance of the user experience (UX). Great UX can transform your content beyond bland facts and thinly-veiled pitches. The UX honeycomb is a practical framework for producing content with an excellent user experience.

UX 87

UX User Experience Construction Entertainment 87

Sales Pop!

APRIL 20, 2023

Now, you need to adapt to the shifting landscape to be able to deliver the best user experience for your customers. As an example, check out the pitching machines category page from Anytime Baseball Supply. Be Informative and Unbiased Ensure that your content is objective and informative, avoiding overt sales pitches.

Niche 130

Niche Trust Represent Retail 130

Hubspot

MAY 9, 2017

In the middle of a brainstorm, someone pitches an off-the-wall idea that the whole team thinks is edgy and hilarious. Despite the team’s excitement, you decide the client will think it’s too offbeat, so you pitch your safer -- a.k.a., or, “imagine if…”. less creative -- plan B. Why You Need Failure.

Pitch 78

Pitch A/B testing Clients User Experience 78

ConversionXL

NOVEMBER 20, 2014

Michael Summers, Global User Experience Research team at PayPal : There are two very precious cognitive resources in the mind that influence how we study optimization: attention , and external motivation. We all have a sincere desire to understand how our UI is supporting conversion — or what obstacles or barriers exist.

Conversion 120

Conversion Drivers/motivators Technique A/B testing 120

Hubspot

MAY 9, 2019

AdRank is calculated by multiplying your maximum cost per acquisition bid with the quality score of your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. This is also the reason why pitching a product’s features is a lousy attempt at persuasion.

Click Through Rate 101

Click Through Rate User Experience Campaign Pitch 101

SaaStr

SEPTEMBER 14, 2022

And as they got going (past $10M), they found VCs pitching to them, not the other way around. Sales and marketing are still significant, but consider dedicating more research and design to the user experience. The insights you glean from your users may make all the difference in this process.

UX 98

UX Government Growth User Experience 98

Hubspot

APRIL 3, 2014

Optimizing for conversion without considering the larger consequences and user experience can be a slippery slope. For starters, a visitor to a "Story" page isn''t likely looking for a hard pitch (they''d go to the About Us page for that). And in doing so, that marketer would be ignoring a lot of contextual facts.

A/B testing 78

A/B testing User Experience Technique Pitch 78

Sales Hacker

JULY 26, 2021

Sales teams, as a result, are conditioned toward a favorable user experience that utilizes minimalist designs to carry out actions in as few clicks as possible. Slack allows users to type a name, a message and hit send in order to connect. Eighty percent of the prospecting sales force is under 25 years old.

Quota 130

Quota Cold Call CRM Sales 130

Heinz Marketing

JUNE 21, 2023

Lastly, you need to ensure a smooth user experience across all touchpoints. This doesn’t mean bombarding your customers with sales pitches or generic emails. This includes everything from your website and product interfaces to your communication channels. Think of it like the decor and ambiance at a party.

B2B 105

B2B Customers Contract Service 105

Hubspot

NOVEMBER 22, 2024

Instead of just providing a written guide, the AI helps users actively navigate the task step-by-step, offering real-time responses to their questions.” Winter explains that this level of interaction not only enhances the user experience but also keeps potential leads more engaged.

Lead generation 50

Lead generation B2B Sales Campaign 50

Martech

FEBRUARY 20, 2024

They meet expectations based on previous user experience. Shows value without feeling like a sales pitch. In addition to boosting engagement, check a few other reasons why they matter: They bridge the gap between interest and action. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts.

B2B 126

B2B Prospecting A/B testing Click Through Rate 126

Hubspot

MARCH 26, 2020

The sales rep begins a generic introductory sales pitch, not realizing your prospect is almost ready to buy — she just has a few final questions. This results in a less-than-ideal user experience for your prospect, who won't feel valued as someone who's been interacting with your brand's content for weeks already.

Sales 101

Sales Prospecting Meeting User Experience 101

Hubspot

JANUARY 13, 2020

Make sure you understand who you’re appealing to and tailor your messaging and sales pitches accordingly. That means you have to make them have a personal stake in your pitch and messaging. Giving your prospective customers a smooth, accessible user experience on your site is a great way to improve your online B2C sales.

B2C 82

B2C B2B Retail Pitch 82

Sales Hacker

JUNE 19, 2019

They’re great for generating leads, pitching your product, and converting first-time buyers into repeat customers. Best of all, it offers a better user experience than many other sales and marketing apps. Don’t get me wrong… I am all for well-thought-out email blasts and industry events. But here’s the thing….

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Martech

MAY 3, 2023

No hard pitch. A clear and compelling CTA is crucial, but creating a seamless user experience that doesn’t feel forced is important. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs.

Click Through Rate 109

Click Through Rate Campaign Trust User Experience 109

ConversionXL

SEPTEMBER 19, 2012

Amazon frequently recommends you get a bundle: Notice how in addition to offering the bundle, they’re also pitching Amazon credit card (upsell!). Customer experience. People remember experiences. If the experience your website provided sucked, they won’t come back. Investment in user experience pays off.

Price 125

Price Up-sell Sales Follow-up 125

ConversionXL

SEPTEMBER 9, 2020

Most successful traditional conferences focus on networking and learning with a small amount of sales pitches throughout. Don’t turn your virtual summit into a pitch fest—by your company or by speakers. From my experience, it works best to offer at least part of the virtual summit for free. Virtual summits are no different.

Niche 98

Niche Campaign Up-sell Networking 98

Hubspot

MAY 27, 2020

Next, make sure you prioritize your list and only pitch blogs that have: Domain Authority of 40 or higher (or Domain Rating if you're using Ahrefs). At this point, it's time to start thinking about how to pitch your guest post ideas. So first look for the website's guest blogging guidelines, then prepare your pitch idea.

Referrals 69

Referrals Pitch CRM Contact 69

Hubspot

NOVEMBER 18, 2016

The pitch to marketers that ActiveBuddy used in 2001 -- "Now, your brand can have an active 1:1 conversation with a customer" -- is a daily fact of life in 2016. Mobile websites score slightly higher, but the majority of users still cite apps as their primary choice.". space are, well, hot.

User Experience 78

User Experience Pitch Technology Technology 78