Martech
AUGUST 8, 2024
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.”
Martech
SEPTEMBER 10, 2024
Michael King of IPullRank presented in a recent SMX conference how it would take 17 years to collect the data Google get in 13 months. Advertisers and publishers don’t truly have free choice. Research shows the majority of digital ad spend flows through Google’s ad tech stack , limiting choices. Buying online ads isn’t cheap.
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Martech
AUGUST 23, 2024
The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. Engaged employees are more present, productive and attuned to customer needs, improving customer interactions and satisfaction.
Martech
JANUARY 9, 2025
Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. Fast forward to the present, and we face a similar challenge. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices.
Cerebral Selling
DECEMBER 5, 2024
In fact, a study analyzing 100,000 successful sales presentations found that top sales reps spent 39% less time discussing features and technology. Apple works very hard to create an atmosphere and better buying experience (for exactly the same product) than other retailers. If you said the Apple store, you’re not alone.
Martech
AUGUST 29, 2024
Garf is VP and GM of retail and consumer goods at Salesforce. “Cyber Week itself has the potential to be a really big week,” said Caila Schwartz, director of consumer insights and strategy, retail and consumer goods. Salesforce is anticipating a 28% average discount rate during Cyber Week. That makes sense.
Martech
OCTOBER 31, 2024
This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. These are good credit risk customers; they simply present in different ways.
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