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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Processing. Politics drive up CPMs. That said, the 10.5%

Territory 120
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Mastering sales territory management for better results

PandaDoc

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Thoroughly researching new areas and understanding their laws and regulations will help you successfully break into new territories. Request a demo today What is sales territory?

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The 2025 Selling Year – Half Gone or Half Remaining?

Sales Pop!

Remember that SWOT analysis you conducted on your territory to prepare for 2025? As such, it’s time to mine and scrub that dreary process that assessed those four well-known categories: Strengths : The internal attributes, providing you with a clear advantage. Of course, you remember your 2025 SWOT process, don’t you?

Sell 130
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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. Processing.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Austin succeeded because by building on existing strengths while pivoting towards a new identity.

Territory 117
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Each Experience is An Opportunity for Career and Business Growth

Sales Pop!

As a competitive person, the sum of all sales in process indicates what you must accomplish each month, plus more to be the top winner and earn the rewards! It isnt ridiculous because salespeople typically are appointed to varying clients or territories, so why not work collaboratively? Let the games begin! The answer is in your hands.

Growth 204
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My 10-Step Process for Nailing Prospecting on LinkedIn, According to AMP's CEO

Hubspot

Ingram's Tested, 10-Step Process for Nailing Prospecting on LinkedIn Your LinkedIn profile is your first digital impression, and you don‘t want to waste your shot with a lackluster profile. For instance, you might discover your ICP is the IT director at a mid-sized tech company in the EMEA region. Unpack your ICP's pain points.