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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

I shared this insight with a friend of mine who’s a sales executive, and he sent me this 635 page Salesforce guide on automating business processes. When we speak of Salesforce automation, we’re talking about the automatic processing of administrative tasks and manual sales tasks related to Salesforce. Sounds simple enough, right?

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

That process has changed dramatically. Very rarely did a sale require just a single signature, which meant the sales process and accompanying assets needed to be built around a variety of personas. Involve key stakeholders early and move your deals forward whenever you can, but trust the process.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Here are the issues that can arise: If the lead-source assignment is a manual process, you leave it to someone’s judgment. You’re limited to reporting on a single object at a time; the sales process doesn’t match that. You can create campaigns for Sales/Marketing types and set up hierarchies that make sense for your process.

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How to End a Sales Email: Closing Statements & Tips From a Quota-Carrying Salesperson

Hubspot

Invite the customer to a webinar, to visit you at a tradeshow, a trial of your product, or even a phone call. Use technology to simplify the process. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience.

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Lead Sourcing: Do you know where your leads came from?

Heinz Marketing

By implementing a consistent process for entering and tracking lead sources, you can begin to measure the value of marketing campaigns and initiatives tied directly to revenue and ROI. If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Why are lead sources important?

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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events. Business email address Subscribe Processing. DeNova Detect will keep your family and home office safe during this holiday season and always. Happy gifting! Get MarTech!

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The 10 Ways to Get Marketing Going in the Early Days

SaaStr

At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. Events and tradeshows. Q: How do you market a B2B SaaS product in the early days? Ways to get the word out: Press and PR. Random spray-and-prey emails and cadences don’t tend to work well.