Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Prioritize promoting top-selling products and limit spending on those that don’t perform well. Business email address Sign me up! This approach is common when you have enough conversion data.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. They should also provide lifestyle images that tell a story or show their product in use, and infographics that highlight a product’s unique selling points.

Retail 86

Retail Click Through Rate Promote Growth 86

Search Engine Land

SEPTEMBER 5, 2024

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. The account was set up by region, and each ad group housed thousands of product-focused keywords. Business email address Sign me up!

Territory 92

Territory Construction Agriculture Campaign 92

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Business email address Sign me up! Processing.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Salesforce

OCTOBER 15, 2024

They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products. For example, a retail company may include tips on upcoming promotions or new product announcements. For example, a retail company may include tips on upcoming promotions or new product announcements.

Finance 104

Finance Territory Price E-commerce 104

Hubspot

JULY 22, 2024

For example, maybe your verticals are hospitality and retail. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Is it ok if I send you a follow-up email to review at your convenience? Then, I can follow up with you tomorrow.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Salesforce

NOVEMBER 15, 2024

On the other hand, SDRs who aren’t having career conversations may seek opportunities elsewhere within organizations that can provide them with the next step up the career ladder or who offer a well-defined career progression plan. Sign up now Thanks, you’re subscribed! Complete onboarding 2. Learn more

Tradeshows 52

Tradeshows Drivers/motivators Territory Negotiate 52

Hubspot

DECEMBER 11, 2024

Source Pro tip : If youre looking to brush up on your forecasting skills, I recommend checking out these free courses in HubSpot Academy: Forecasting and Analytics in Sales Hub and Hubspot Sales Forecasting. For example, a retail chain might analyze: Past sales data across all locations. Think of it as letting the data tell the story.

Technique 36

Technique Retail Pipeline SQL 36

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands.

Service 69

Service Customers Cross-sell Contact 69

TrackStreet

JULY 14, 2025

Looking at sales speed tells us a lot about what people want and how well products are doing, so we can tweak prices and promotions. Plus, keeping an eye on average selling prices over time shows us their pricing game and where they stand in the market. When prices jump, it’s often a sign they’re struggling to keep up with demand.

Retail 40

Retail Manufacturing Price Negotiate 40

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. This is a logical strategic extension for RMNs. Shoppable branded content.

Retail 75

Retail Campaign Strategize Cross-sell 75

Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail 75

Retail Sports Networking Commission 75

Salesforce

MAY 7, 2025

For example, better understanding of sales data can lead you to implement more effective selling strategies. Start selling online with Starter Suite. Set up your storefront, engage customers, and drive growth using an all-in-one platform with integrated tools for every step of the journey. Just get started.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Sales Pop!

NOVEMBER 10, 2024

When you’re running an ecommerce business, it can be easy to get caught up in metrics, conversions, and the latest digital marketing trends. This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. Make it clear that you’re there to help, not to hard-sell.

Angle 130

Angle UX User Experience Price 130

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Up to 36.8% Email: Business email address Sign me up! Processing. Which product lines are landing the best and with whom?

Retail 107

Retail Strategic partnership Networking Commission 107

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline SQL 52

Salesforce

FEBRUARY 21, 2025

This can help you get a jump on sales and sign up potential customers even before breaking ground. Without those capabilities, you end up with general messaging that doesnt appeal to each potential audience. Rapidly configure new products and promotions. Yet both retail and business customers want self-service options as well.

Contract 52

Contract Government Price Service 52

Martech

OCTOBER 15, 2024

For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. For B2Bs, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice.

Customers 126

Customers Intrinsic Trust Drivers/motivators 126

SaaStr

APRIL 28, 2025

For companies with high volumes of leads, the transformation is most noticeablecustomers get immediate, accurate responses rather than waiting for human follow-up that may take days. Unlike cadenced emails that feel robotic, the AI remembers every past conversation and can follow up intelligently on specific issues discussed.

Negotiate 96

Negotiate Contract E-commerce Price 96

Salesforce

DECEMBER 23, 2024

Depending on what your business sells and how your products are marketed, you can find the right type of ecommerce that will be the best fit for you. B2C transactions make up hundreds of thousands of online marketplaces that sell a wealth of consumer goods that can often be delivered in days or even hours.

B2C 98

B2C Government Manufacturing Retail 98

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42

Retail 120

Retail Government Territory Price 120

Hubspot

FEBRUARY 12, 2025

The idea is to target industries where AI can deliver significant value, such as healthcare, education, or retail. We didnt have that sort of money, but we didnt want to give up either. Instead of training the tool to pick up billions of data points, we restricted it to pick the data from the users X profile only. Google NLP.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Martech

MARCH 31, 2025

Or picture a music app popping up with, Ten years since you first jammed to this album. Its less about selling and more about storytelling with you as the star. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. The numbers back up this approach. Relive the vibe?

B2C 124

B2C B2B Drivers/motivators Negotiate 124

Hubspot

MARCH 21, 2025

In a previous role selling software, I kept running into the same issue. Not surprisingly, the sale was a layup, and my mind was racing when I hung up the call. Could I rely on someone else to do some of the selling for me? Who should I partner with for indirect selling? Who should I partner with for indirect selling?

Sell 41

Sell Referrals Commission Consult 41

Martech

APRIL 3, 2025

billion, up from $4 billion last year. Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system.

E-commerce 75

E-commerce Launch Entertainment Sports 75

Salesforce

APRIL 17, 2025

Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand? Next up: agentic AI , which understands and responds to inquiries without human intervention.

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Hubspot

FEBRUARY 17, 2025

That can be a gig at a new company, a promotion into a new role, or a refresher for a job you already have. Many companies assign employee training specifically for new hires to get up to speed. Improved Performance My main worry when starting a new job is that I wont catch up quickly enough.

Legal 36

Legal Intrinsic Promote Teamwork 36

Salesforce

FEBRUARY 10, 2025

Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. In a conventional ecommerce setup, a brand launches its own storefront to sell products and services. As a business, you can sell through third-party marketplaces, launch and operate your own, or you can do both.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Sales Pop!

AUGUST 19, 2022

Since retailers get most of their business from local consumers, it’s important for them to know where they are and what they are buying. The retail industry had taken a huge hit during the pandemic but is steadily recovering now. No matter how much eCommerce grows, retail stores are here to stay. Site selection.

Retail 243

Retail Real Estate Up-sell Follow-up 243

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S.,

Retail 120

Retail Sports Territory Manufacturing 120

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 124

Retail Networking Customers E-commerce 124

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Networking Customers E-commerce 116

Salesforce

AUGUST 6, 2021

What’s top of mind for every retailer going into the 2021 holiday shopping season? Lower manufacturing output and increased labor and fulfillment challenges are poised to drive prices up and customer-satisfaction scores down. Get the new Holiday Retail Planning Guide. Plan ahead for retail fulfillment challenges.

Retail 98

Retail Manufacturing Transportation Price 98

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Hubspot

AUGUST 12, 2020

Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020, amidst the global crisis, ecommerce is fast becoming the go-to model for keeping retail businesses afloat. Pick-up and Delivery Services. View this post on Instagram. New Contact-free delivery and takeout.

Retail 101

Retail Contact Price Up-sell 101

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 89

Retail Networking Strategize Start-ups 89