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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

Sports 121
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Selling As A Team Sport

Partners in Excellence

Perhaps it’s trite, but selling is the ultimate team sport. Our job is to remove any barriers to their performance and to promote/support them within the organization. The post Selling As A Team Sport appeared first on Partners in EXCELLENCE. Without our people, we fail. Without them, we cannot achieve our goals.

Sports 149
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The Unique Opportunities Sports Marketing Offers

Sales Pop!

Consider tapping into a bigger audience: people who watch sports. While the pandemic threw a wrench into the works of many live events, viewership for sports continues to grow overall. Sports marketing can be tricky, though. Sports also offer a chance to target more specific audiences. Not all sports fans are the same.

Sports 130
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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Sports topped the field with an average ad campaign duration of 47 days. Playable ads with gamified experiences and promotional offers, when designed right, are a savvy way to avoid intrusive interruptions. In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study.

Gaming 124
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Women’s sports marketing set for take-off

Martech

These figures come from a new report on women’s sports from SurveyMonkey and sports marketing and sponsorship platform Parity. Of course it’s not new that women sports stars have huge followings and can be key influencers. Women’s soccer and tennis are the most popular sports in most of the world (in the U.S.

Sports 121
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2024 holiday sales live up to the record-breaking projections

Martech

Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way. GenAI agents.

Retail 123
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Measuring marketing’s impact: From metrics to growth

Martech

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” Perception is everything.

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