Remove resources sales-white-papers
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Why your website needs a resource center and how to create it

Search Engine Land

You can – it’s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content – and ultimately boost things like engagement, website traffic and conversions. What is a resource center? Let’s talk about how.

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LinkedIn rolls out new ad performance measurement features

Search Engine Land

Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management. white papers, infographics) in the LinkedIn feed. Website Actions. Document ads upgrades. Why we care. Document Ads upgrades.

CTR 114
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GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner

Sales Hacker

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Our Sponsor Today’s episode is sponsored by DemandBase , Demandbase helps B2B companies hit their revenue goals using fewer resources.

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What If We Started With A Blank Sheet Of Paper?

Partners in Excellence

Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls. ” Customers increasingly choose to minimize sales involvement in their buying process, seeking digital and other sources to support their buying journeys. Somehow, our engagement strategies are less and less effective.

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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

For the sales team, better conversions, less garbage in, less time wasted, etc. Instead of prescribing TOFU, MOFU or BOFU content, provide a resource center where all the content is freely available. Verdict: No new tech needed You may update your resource center to make the content easier to find and binge.

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The 10 Essential KPIs for Sales Operations in 2023

Veloxy

Bureau of Labor Statistics reports that the demand for Sales Operations and Research Analysts has spurred a 25% job growth rate —over three times the national average. Sales operations teams analyze and optimize individual and corporate sales strategies. Go here to learn how Sales AI can make your sales life easier.

Represent 147
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How to turn the great buyer resignation into B2B career opportunities

Martech

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. Sales has limited access to prospects and customers. A reality check. We know the facts. Master the full customer lifecycle.

B2B 112