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The B2B case for retention marketing: 7 key tactics

Martech

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Customer retention is becoming more of a priority for B2B marketers lately.

B2B 121
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Strategic Account Management – A Detailed Guide

The 5% Institute

In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. Unlike traditional sales techniques , which tend to be transactional, SAM fosters long-term partnerships that yield mutually beneficial outcomes. Want To Close Sales Easier?

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Why Marketing Agencies Fail: Overcoming Key Challenges

Lead Fuze

ClientRelationships #SalesProspecting” Click to Tweet Investing in Staff Training and Professional Development To stay competitive, investing in staff training and professional development is essential for marketing agencies. After-Sales Services for Client Retention Providing excellent marketing services is not enough.

Clients 52
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Management In Customer Service – It Matters

The 5% Institute

Hiring and Training Customer Service Representatives Building a strong customer service team begins with hiring the right individuals and providing comprehensive training. Invest in training programs that enhance product knowledge, customer handling techniques, and conflict resolution skills.

Service 52
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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. Clients have clarity about what they are paying for which helps align business goals with service delivery.

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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce

Make product discovery effortless In brick-and-mortar stores, sales and service agents are your biggest asset, able to pick up on cues from customers as they shop, and suggest appropriate products. Retailers can automate routine tasks and increase sales with GPT-powered product descriptions, smart promotions, and more.

Gaming 89
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The Surprising Connection Between Productivity and Happiness

Heinz Marketing

A number of years ago, one of our clients said the following to us after a training delivery: “The program and reinforcement were great. Sustain Energy: They regularly sustain energy for long-periods of time. By: Mike Schultz, President, RAIN Group. The people who are adopting it are seeing strong results.

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