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How a customer service crisis drove the use of chatbots in Georgia

Martech

In business terms, this was a customer service crisis — and customer service is integral to customer experience. Fortunately for all involved, the agency had been investigating chatbots for a while when this crisis hit. Now DSG is hoping other state agencies will see chatbots’ usefulness without being hit by a crisis.

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Validity for Good uses email verification methods to deliver critical messages

Martech

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. The updated and expanded Validity for Good program expedites the path to certification for needed infrastructure and government bodies and other essential services. Why we care.

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10 Common Copywriting Templates to Use in Marketing

Hubspot

First, you'll need to determine what type of email you're writing to ensure you're speaking to the right audience. As you're drafting your copy, consider how your email will encourage the reader to take a desired action, like clicking a link to purchase or scheduling a call with a sales rep to learn more about your services.

Contact 101
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The Best Sales Process for Professional Services Companies

criteria for success

Before we get into what makes the best sales process for professional services, we need to dispel the head trash most professional services have about selling. The Best Sales Process for Professional Services Companies. Lead Generation for Professional Services. I know what you’re thinking. Asking for Referrals.

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How to protect customer trust when using AI

Martech

This type of uncertainty isn’t just a B2C problem. Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers.

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Banking Customers are Nervous — Use Data and Technology to Restore Their Confidence

Salesforce

Like SVB, banks with concentration risks — focusing their business on a certain type of company — are more likely to encounter liquidity problems when events like these occur. This situation was more a crisis of confidence than a lack of strength or stability in the financial services industry. Is your crisis plan up to date?

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Crisis Communication: Strategies to Communicate Better During a Crisis

Sales Hacker

After all, broken communication during a crisis will cause havoc among your employees and even customers. Keep reading to learn about the different types of crises, the phases of communication, and how to develop a crisis communication plan for your business. The 5 types of business crises. Disaster Type #2: Financial.