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AI-powered martech news and releases: October 31

Martech

RAD Intel introduced state-by-state functionality to its AI-powered audience insights platform, providing brands with hyper-relevant data and insights on influencers. DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Its core functions and use are in image and speech recognition and NLP tasks like search and content creation. Naver (South Korea) A core element of Naver’s strategy is the introduction of “Cue:,” a new AI-powered search service designed to understand complex queries and provide structured conversational results.

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Key marketing lessons from startup to scale-up

Martech

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

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Why Tilting Just a Smidge from Self-Service Can Grow Your Revenue 30x

SaaStr

Recently I’ve been fortunate enough to meet with a number of outstanding entrepreneurs building self-service SaaS business at the bottom of the market. No matter how hard I tried at EchoSign to drive up self-service as a % of our revenue, the laws of this math and gravity held it back to a minority of our revenue.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. The Two Comma Club X plan that costs $2,497/month.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

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Data-driven decisions start with effective intake forms

Martech

If a client indicates the request type and desired due date, a project management system can apply logic to determine if it falls outside the established service-level agreement (SLA). Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. if X, then Y).