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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.

GTM 111
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Users could sign up for free and get 2GB of storage, which could be expanded by referring friends.

Price 108
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Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Martech

In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. plates up traditional and digital marketing to serve a broad demographic Replacements, Ltd.’s Who are your advocates?

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

What was once a simple SaaS transaction — buy a license, get trained, start using — no longer fits. Digital twin tools and technologies. Up to 65.7% To evolve beyond the transactional model, SaaS vendors must start embedding, not just integrating. Real-time collaboration platforms. Creative software for production.

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AI readiness checklist: 7 key steps to a successful integration

Martech

Assessing leadership commitment The success of any AI project starts with executive buy-in and accountability. Ensuring leadership is supportive and strategically involved is central to passing a readiness assessment for AI integration. AI requires resources and a shift in the organization’s strategic focus.

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Takeaways from Pavilion’s GTM Summit

Sales Hacker

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 103
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.