Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs.

Technology 140

Technology Technology Education Follow-up 140

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. Having theappropriate qualifying criteria, like budget, authority, need and timeline ( BANT ), is a good place to start. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. Build a CRM that fits your business.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 14, 2024

Develop a comprehensive onboarding program for new hires and schedule regular refresh sessions to ensure everyone is up-to-date on the latest features and best practices. For Time-Constrained Teams: Implement the 80/20 rule gradually, starting with an audit of your most-used and least-used tools. Processing.

Negotiate 117

Negotiate Objectives and Key Results Technology Technology 117

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 119

Strategize Technology Technology Growth 119

Martech

SEPTEMBER 6, 2024

As we wrap up this series, I can’t help but feel a mix of excitement and, yes, a touch of that familiar AI anxiety. These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. These trends are already starting to reshape our industry at lightning speed.

Negotiate 131

Negotiate Campaign Strategic planning Start-ups 131

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Now, we’re seeing new players enter the field.

Territory 118

Territory Transportation Electricity Government 118

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

Non-Profits 120

Non-Profits Real Estate Launch Campaign 120

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io and Apollo.io

Objectives and Key Results 101

Objectives and Key Results GTM CRM Follow-up 101

Heinz Marketing

SEPTEMBER 26, 2024

But this is the time of year that seems to pick up speed, and before you know it we’ll be drinking eggnog and singing Christmas Carols. Benefits of Early Budget Planning There are many benefits to getting started early. Strategic clarity and focus. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools.

Objectives and Key Results 97

Objectives and Key Results Strategize Growth Start-ups 97

Martech

NOVEMBER 1, 2024

Dig deeper: Rethinking fit, growth and go-to-market for the modern startup The current state of account-based marketing Up to 76% of marketers saw higher ROI with ABM than any other marketing strategy, according to research by the ABM Leadership Alliance and ITSMA. However, this success has created a common blind spot. Processing.

Growth 137

Growth GTM B2B Strategize 137

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Salesforce

AUGUST 15, 2024

Let’s say you start your workday by checking your email and going over your sales stats. By automating routine tasks such as invoicing, inventory management, and email marketing, businesses can reduce their teams’ time and effort, freeing up their days for more important tasks like strategy and selling. Back to top.)

Product 89

Product E-commerce CRM A/B testing 89

Search Engine Land

JULY 23, 2024

Business email address Sign me up! Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. This advantage won’t last forever, but it offers a valuable head start. Processing. Are we safe? Is AI limited?

Non-Profits 108

Non-Profits Technology Technology Government 108

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 117

Technology Technology Niche Strategize 117

Heinz Marketing

AUGUST 9, 2024

How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively. This automation frees up your team to focus on creative and strategic initiatives that require a human touch. Want to learn more about working with an agency?

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. Email: Business email address Sign me up! That’s because your marketing organization doesn’t just run on marketing technology. It’s an organizational one.

Healthcare 108

Healthcare Retail Technology Technology 108

Heinz Marketing

JULY 22, 2024

Start with some keyword research using free tools like Google Keyword Planner. We once had a chatbot pop-up that looked great on the desktop, but took up the entire window on a mobile device – blocking the entire page so there was no way the visitor could navigate anywhere. Check multiple operating systems and devices.

Angle 108

Angle User Experience Engineering Start-ups 108

Martech

JULY 19, 2024

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Speak your mind strategically; don’t shy away from challenging the status quo. Processing.

Trust 117

Trust B2B Technique Represent 117

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Let’s dive into how we claim agency over AI agents.

Construction 122

Construction CRM Contact Follow-up 122

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. Bewitch shoppers for Summerween, October, and in between Plan ahead and start early. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

Salesforce

OCTOBER 29, 2024

And yet those initiatives have a failure rate of up to 90%. A Center of Excellence (CoE) is a centralized team within an organization that manages all aspects, including leadership, best practices, research, and support and training, of a specific technology platform. In fact, firms spend $1.3

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

JANUARY 2, 2025

Dig deeper: Retail media networks: What you need to know Hybrid retail media programs As more retailers plan to start and improve media programs in 2025, many will want hybrid models. These models mix in-house technology with third-party solutions. Email: Business email address Sign me up! Processing.

Retail 122

Retail Networking Transportation Hospitality 122

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Case studies Why.

B2B 110

B2B CTR Click Through Rate Strategic planning 110

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Profit is the long-term metric Im signing up for. Email: Business email address Sign me up! Each time a customer is sent to someone else, that person must start the relationship from scratch.

B2B 114

B2B GTM Commission Strategize 114

Martech

SEPTEMBER 30, 2024

I am the first generative AI chatbot for marketing technology professionals. Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics.

Strategize 122

Strategize Campaign Follow-up Technology 122

Martech

SEPTEMBER 19, 2024

AI can gather data and make predictions from past events, but it still can’t match the strategic insights or emotional understanding experienced human marketers provide. And I won’t even get started on the AI-generated portraits, where the subject has three legs or six fingers.) Processing.

B2B 136

B2B Legal Negotiate Trust 136

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Martech

JULY 10, 2024

Emerging technology, like generative AI, has increased expectations for personalized content, but modular content creation isn’t tied to a specific technology or platform. If you’ve already structured and tagged content in a CMS, DAM system or product information management system, that’s a good head start. See terms.

Government 117

Government Legal Pipeline Technology 117

Martech

JULY 24, 2024

But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.” Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” This doesn’t mean the potential wasn’t there to begin with. “I Bring Paris to U.S.

Sports 120

Sports Gambling Entertainment Hospitality 120

Search Engine Land

SEPTEMBER 11, 2024

Pattern-based changes: While individual instances might be minor, when summed up across the site, they can have a large impact. Schedule a follow-up meeting to discuss the implementation strategy and timeline. This transforms the audit from a mere list of problems into a strategic roadmap for improvement.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. Processing.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Sales Hacker

DECEMBER 17, 2024

Thinking about AI for your sales team but unsure where to start? I have no idea what episode we are currently on, but it’s getting up there. Experience before starting Intellimize. Theyve been writing market reports for years as the pioneer of tech adoption and market insights. So you are number one.

GTM 101

GTM Engineering Electricity X-functional 101

Veloxy

OCTOBER 22, 2024

Start for free The Role of AI in Sales Strategy As someone who’s spent years working closely with sales teams, I’ve seen firsthand how time-consuming and inconsistent traditional sales methods can be. A real-world example of this can be seen in how AI handles follow-up timing. But how exactly does this work?

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

JULY 26, 2024

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. These reports also highlight the main reasons for failure, such as ignoring the user and unclear goals, which make up 66% of the mentions. “Are we getting value from our martech?”

Pharmaceutical 117

Pharmaceutical CRM B2C Technology 117

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 114

GTM X-functional Pipeline Construction 114

Martech

SEPTEMBER 25, 2024

You’ll set yourself up for failure if you try to combat resistance to change by rushing through multiple initiatives half-heartedly instead of dedicating your full effort to the most impactful ones.” Haphazardly introducing new technology or agencies is not enough to yield success.” Email: Business email address Sign me up!

Objectives and Key Results 120

Objectives and Key Results Trust Technology Technology 120