Remove Strategize Remove Technology Remove Transportation
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 118
article thumbnail

Retail media networks continue to grow: 2025 predictions

Martech

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Strategic Approaches to Enhance Efficiency in Heavy-Haul Trucking Connections

Sales Pop!

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Heavy-haul trucking companies can leverage technology solutions such as GPS tracking systems to monitor.

article thumbnail

Scaling 6 Products to $100M+ ARR Each: Samsara’s CPO Kiren Sekar on Multi-Product Growth

SaaStr

After Meraki’s acquisition by Cisco, Sekar and several colleagues founded Samsara in 2015 to bring modern technology to physical operations industries that were still using antiquated systems. .” Despite his engineering background, Sekar helped Meraki build a scalable go-to-market engine for their wireless networking products.

Product 104
article thumbnail

The Convergence of Digital and Physical AI: Why Enterprise Leaders Can’t Ignore Robotics

Salesforce

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Imagine hotels where robots handle luggage transport and room service delivery, enabling staff to create magical, white-glove experiences at scale.

article thumbnail

5 steps to reducing martech bloat through API integration

Martech

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Unifying marketing technologies. Faster strategic activation. Improved scalability.

article thumbnail

Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Residential, commercial, and municipal customers are turning to distributed energy resources (DER) like solar and storage, and technologies like demand response (DR) in search of new ways to self-generate, store, and control their energy. Leverage technology to add value to customer experience. And don’t forget to test, and retest.