Hubspot

AUGUST 6, 2010

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. 5 Ways To Leverage Web Analytics to Become a Better Marketer.

Tradeshows 78

Tradeshows A/B testing Campaign Strategize 78

Score More Sales

MARCH 13, 2013

Make that your last poorly executed event, and read on for ways to leverage this opportunity into a strategic opportunity finder. Invite existing customers as well as any prospects and strategic partners that are in the geographic area of your event. Whatever the reason, opportunities fizzled away. During the show, be present.

Tradeshows 87

Tradeshows Follow-up Strategize Technology 87

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Of course, the 80/20 principle is not limited to strategic choices. Many respondents stated that it’s hard to get people to respond amidst “the flood of COVID-driven desperate marketing attempts by everybody”.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Sales Hacker

APRIL 8, 2021

However, SDRs in the enterprise are more strategic and work 30 to 80 accounts at a time, so a last-touch attribution comes across as biased toward marketing, and SDR commissions get muddy. They could email every target account every 89 days to ensure they are seen as an influencer in any meeting scheduled by the SDRs. Multi-touch attribution.

B2C 122

B2C E-commerce Tradeshows Commission 122

Heinz Marketing

JANUARY 29, 2019

The CFO and CMO relationship doesn’t get the same tradeshow airplay and blog coverage as sales alignment. Planning should align tightly with the strategic objectives and goals. Apptio measures strategic KPIs and marketing performance metrics in 5 big major categories. As Bannister says, “make it easy for a CFO to say yes.”

Finance 70

Finance Tradeshows Pipeline Strategize 70

Heinz Marketing

JULY 31, 2020

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Pre-event effectiveness is an uphill battle.

Tradeshows 115

Tradeshows User Experience B2B Promote 115

Salesmate

APRIL 10, 2020

Sales fact 2: Prospecting should be strategized. 92% of tradeshow attendees come to explore and learn about what’s new in products and services 81% of trade show attendees have the authority to buy 67% of all attendees represent a new prospect and potential customer for exhibiting companies. LSA Insider. Don’t believe me?

Tradeshows 93

Tradeshows CRM Pipeline Follow-up 93

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success. What is the potential value of sales to these customers?

A/B testing 123

A/B testing Tradeshows Finance Cross-sell 123

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Before joining GTM Fund, he worked as an evangelist and director of strategic engagement at Outreach. How to Build Your Sales Network. HubSpot asked sales professionals where they got the best quality leads from. Image Source.

Networking 81

Networking GTM Tradeshows Referrals 81

Heinz Marketing

OCTOBER 21, 2022

Identifying where you fall and the GTM motions or “grouped set of products and segments that must be sold and serviced differently than another group set of products and segments” is crucial to how to strategically match buyer needs to GTM team resources and responsibilities. Myth #3: GTM is lead by a Single Leader.

Go To Market 122

Go To Market GTM Education B2B 122

SalesLoft

OCTOBER 22, 2014

We’re Leaving Our Home In Georgia, Headed For The ‘Frisco Bay… Touching down in San Francisco, we still weren’t 100 percent certain of our game plan but knew that it would either be a raging success or swept under the plushy tradeshow carpeting. But we needed a bodyguard. Do not rush Mr. Benioff, we will bring him to you.”.

Tradeshows 52

Tradeshows Electricity Gaming Represent 52

Hubspot

JULY 20, 2015

Even if you do, there are times when you need to work on an offline campaign -- like a tradeshow -- where it isn't as easy to track contacts you met who then visited your website. Depending on the software you use, you may not always have built-in tracking for your content. This is where tracking URLs come in.

Promote 78

Promote Tradeshows Contact Lead generation 78

Sales Hacker

APRIL 21, 2022

Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale. This could be putting a billboard on the 101 , investing in a big space at a tradeshow, hiring famous event speakers or running a Super Bowl commercial.

Cross-sell 103

Cross-sell Legal Contract Price 103

Sales Hacker

MAY 9, 2019

This is common practice at companies working strategic deals with large teams. For example, Capped at $400,000 annually means that if total comp exceeds $400,000 the person will not get paid above $400,000. Metrics to keep in mind. Quality vs. Quantity. To generate a volume you can compensate on Sales Qualified Leads for a Meeting set (SQL).

SQL 110

SQL Commission Customers Non-Profits 110

KO Advantage Group

DECEMBER 2, 2021

This purchase positioned Salesforce strategically to take advantage of the work-from-home environments many companies were determined to navigate. Finally, the time has come where the lists of the top tradeshows and events for the year are coming out. Find groups, such as the KO Sales U workroom , or practice with your sales team.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Hubspot

MARCH 24, 2020

To set the product announcement up for success, you may also choose to strategize a supporting launch campaign. Demos or promotional materials for tradeshows or other events. Strategize the Additional Promotions and Announcements. The reason for the change or addition. The problems and pains that it solves. Know Your Audience.

Product 53

Product Tradeshows Launch Promote 53

SBI

FEBRUARY 24, 2021

Enterprises have been forced to take strategic steps to combat the economic consequences of the crisis and keep pace with constantly shifting customer demand. In 2021 and beyond, it’s as much about recomposing the reality of target accounts as it is about the remote customer experience.

Sell 38

Sell Customers Tradeshows Cross-sell 38

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. in a year -- from 88 visits in its first month to 2,299 visits per month a year later.

Tradeshows 53

Tradeshows Promote Launch Technology 53

Heinz Marketing

MARCH 5, 2019

With a repeatable process and central webinar planning hub, you gain a clearer picture of upcoming and past webinars, and are able to better strategize where, in your buyer’s journey, you could include more or improve. Gain the ability to more efficiently plan webinars ahead of time, rather than on an ad-hoc basis.

Strategic planning 70

Strategic planning Promote Strategize Presentation 70

Heinz Marketing

MARCH 23, 2021

Interested in hearing what marketing leaders and experts have to say about strategically driving growth with hybrid events? As the events landscape continues to shift and competition grows, defining a hybrid event strategy is the first step your brand can take to stay connected with its target audience and prospects. Want to learn more?

B2B 85

B2B Presentation CRM Consult 85

Heinz Marketing

APRIL 4, 2022

Kelly : I have to add, Dana does the very strategic job of planting people in different Zoom meeting rooms too so that also helps for breakouts. It helps the collaboration and maybe bring topics up to life that does sound a lot more organic than planted. Are people actually going to show up?

Pipeline 98

Pipeline Campaign Sales Follow-up 98

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.

Clients 20

Clients Tradeshows Growth Follow-up 20

SalesLoft

NOVEMBER 2, 2023

The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. Before that email can be written, we need to feed key points into the prompts: it’s a first touchpoint; the audience is executives; the preceding buyer activity was a tradeshow. Give plenty of context.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. Field Sales. Video Reviews. Lead Engagement. Video Reviews. Account Planning.

Customers 20

Customers Tradeshows Technology Technology 20

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. Strategic Selling and it’s companion book, Conceptual Selling. I prefer to take conference calls on a hike, strategize with co-workers on a trail, and listen to podcasts when I’m hiking alone. Alice Heiman. Founder & Chief Sales Operator of Alice Heiman LLC.

Sales 99

Sales Up-sell Start-ups Cross-sell 99

Martech

JANUARY 22, 2025

Create strategic FOMO Elation Lighting, a professional lighting company, executed a SoLoMo strategy to generate hype for the new products it released at LDI, one of its industry’s most significant tradeshows in Las Vegas. Dig deeper: How to craft a winning event strategy: A 7-step framework 2.

Tradeshows 113

Tradeshows Finance Promote Follow-up 113

Hubspot

MAY 8, 2015

There could also be a hidden trend in what the different industries are doing from a strategic perspective. Inbound marketing efforts like marketing automation/lead management help connect the dots between otherwise dissociated marketing efforts (like tradeshows and email marketing) so you better prove ROI. Tweet This Stat ).

Tradeshows 78

Tradeshows Click Through Rate Technique Healthcare 78