Anthony Cole Training

JUNE 1, 2015

According to Cole, the kinds of partners that breakthrough companies both associate with and actually function as are those which not only make a “job easy, but when you sit down and talk with them about what they are trying to get done and you challenge them with some thoughts, you don’t get the resistance that you get with others.

X-functional 174

X-functional Technology Technology Growth 174

Hubspot

APRIL 23, 2025

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. For Rivian, its deep-pocketed support to expand its technology across more vehicles.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. They built them from the ground up, and their day-to-day responsibilities are not necessarily thinking about technology enhancements.

GTM 84

GTM Engineering Customers Cross-sell 84

Martech

MARCH 1, 2022

One of the superpowers marketing professionals are expected to have is staying on top of the evolving marketing technology landscape. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” In 2021, more than $35B in funding went to marketing technology companies.

X-functional 106

X-functional Hospitality Technology Technology 106

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. This helped so many of us as it further legitimized the role by proclaiming that you could be both a marketer and a technology leader.

X-functional 123

X-functional Technology Technology Strategize 123

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 101

GTM Engineering Electricity X-functional 101

Heinz Marketing

FEBRUARY 26, 2021

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. I started anew by choosing a specific state and researching its government employees that may be involved in a buying decision for a new technology.

Government 128

Government X-functional Angle B2B 128

Martech

NOVEMBER 9, 2023

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).

X-functional 113

X-functional Strategize B2B Territory 113

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

X-functional 125

X-functional Customer Relationship Management CRM Relationship Management 125

Martech

JUNE 7, 2022

I didn’t find anything specifically related to MarTech but did find a number of articles 1 related to calculating ROI for IT technology which were helpful. Gain – Cost)/Cost) x 100 = ROI%. The ROI formula. Some notes about leveraging this formula: Time period: Three years is the most common period for calculating gain.

X-functional 123

X-functional Technology Technology Relationship building 123

Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Splitting out the sales engineering work from the implementation work avoids this pressure that complex products and technologies create. For example, “how do I implement X using this API?”

Go To Market 123

Go To Market X-functional Engineering Cross-sell 123

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Before that, he founded Demandbase and practically invented the ABM technology category. followers) X (Twitter): @julietrandall (2.5K

X-functional 98

X-functional GTM B2B Technology 98

Search Engine Land

FEBRUARY 14, 2024

Google cited the “constantly changing technology and regulatory ecosystem” as the driving force behind the mandatory migration from UA to GA4. The search giant developed this new analytics platform to meet the evolving technological and regulatory demands, ensuring compliance and functionality in the current landscape.

X-functional 102

X-functional Technology Technology Campaign 102

Martech

OCTOBER 20, 2022

“The field of marketing technology has expanded enormously over the past five years,” said Scott Brinker, the voice behind ChiefMartec.com. A marketing technologist is someone who designs and operates technology solutions to aid marketing. Train and support marketing staff on using marketing technology products.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. They built them from the ground up, and their day-to-day responsibilities are not necessarily thinking about technology enhancements.

GTM 69

GTM Engineering Customers Cross-sell 69

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Markets, technology and competitors have moved forward. Optimize your martech to strengthen your marketing performance A critical component of the marketing story is how we leverage marketing technology.

X-functional 106

X-functional Objectives and Key Results Technology Technology 106

Heinz Marketing

NOVEMBER 16, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, ”, because I had the same thought.

B2B 122

B2B X-functional SQL UX 122

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. First spotted. Why we care.

X-functional 110

X-functional Campaign Engineering Product 110

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 106

X-functional Negotiate Contract Technology 106

Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

X-functional 98

X-functional Legal Campaign Negotiate 98

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. I also enjoy the fact that I still get to collaborate and work cross-functionally.

X-functional 116

X-functional Cross-sell Entertainment Consult 116

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. MarTech, also a Third Door Media publication, has a daily newsletter , focused on marketing technology news that’s often relevant for PPC professionals. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. In this series, we dig deeper into the stories of our expert contributors.

X-functional 103

X-functional Technology Technology Construction 103

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. This is the most outsourced sales function.

B2B 100

B2B X-functional Cold Call SQL 100

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. x to version 3.7.1, This update delivers an enhanced user experience for agents.

X-functional 110

X-functional Angle User Experience Presentation 110

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. People may not often think of IBM as a tech company that develops AI technology, but they’ve been doing it since 1956. People may not often think of IBM as a tech company that develops AI technology, but they’ve been doing it since 1956. Open-source.

X-functional 70

X-functional Government Technology Technology 70

Sales Hacker

MARCH 25, 2025

yeah, we’re, we’re, we’ve landed on the moon and it’s like, you know, businesses are getting real ROI and, you know, fundamentally transforming with this technology. And mainly the moon now. So yeah, we’ve landed on the moon. Can we use it here? But that was at the core of it. That’s fundamentally what.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. More and more consumers will use voice search to shop online, order food, and organize their lives.

Retail 130

Retail Growth X-functional Cross-sell 130

Salesforce

JANUARY 22, 2024

And while there’s been much fear around AI taking our jobs away, the new technology will, in fact, give rise to myriad new jobs for human beings. And if you work in the legal or healthcare fields, AI can help analyze and research contracts or help interpret MRIs and X-rays, respectively.

Healthcare 122

Healthcare X-functional Engineering Technology 122

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Salesforce

SEPTEMBER 16, 2024

Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units. The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned. Learn how Revenue Cloud can help. Customers can then pay for extra units as needed.

Price 52

Price Electricity E-commerce Finance 52

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Also, most of the projects have different audience buying and browsing perspectives, technologies for the website UX, content, how we build the navigation, etc. Just because eBay, the BBC, Amazon, etc. You cannot judge that without testing.

UX 124

UX X-functional Angle B2C 124

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

X-functional 113

X-functional Cross-sell Contract Up-sell 113

Sales Hacker

JULY 21, 2021

Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function. Unless they need a function your product definitely can’t do, there is always a way to take care of the minutiae. “We

X-functional 134

X-functional Sales Strategize Cold Call 134

ConversionXL

AUGUST 27, 2019

If you’ve read my book or taken my course , you know that marketing technology is vital to your success. This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. Your stack, then, is your unique combination of marketing technology. Not thinking about taxonomy first.

GTM 124

GTM X-functional CRM Technology 124

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. They’ve previously targeted Gen X but want to reach a younger audience. I’ve witnessed teams where someone only works on TikTok or only writes emails.

X-functional 125

X-functional Cross-sell Territory Retail 125