Salesforce

JUNE 26, 2025

To ease this process, Salesforce has committed to incorporating cutting-edge Generative AI technologies such as Agentforce for Flow (A4F, now generally available ). Follow us on X to stay tuned for what’s next! A4F uses AI to generate complete Salesforce flows from a user prompt, which can then be readily deployed on Flow Builder.

X-functional 80

X-functional Construction Represent CRM 80

Martech

FEBRUARY 24, 2025

With the right technology and systems, intake and data collection can become powerful strategic tools. Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. Utilize technology whenever possible Start by developing your intake logic (e.g.,

X-functional 75

X-functional Territory Account management Strategize 75

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. They built them from the ground up, and their day-to-day responsibilities are not necessarily thinking about technology enhancements.

GTM 86

GTM Engineering Customers Cross-sell 86

Hubspot

APRIL 23, 2025

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. For Rivian, its deep-pocketed support to expand its technology across more vehicles.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. They built them from the ground up, and their day-to-day responsibilities are not necessarily thinking about technology enhancements.

GTM 74

GTM Engineering Customers Cross-sell 74

Salesforce

MARCH 28, 2025

His recent research contributions include xLAM – a family of in-house Large Action Models, designed for function calling, reasoning, and planning. He also led xGen-MM-Video (BlIP-3-Video) and X-InstructBLIP. He emphasizes in integrating these capabilities into Multimodal AI systems and AI agents.

X-functional 75

X-functional Electricity Education Promote 75

Sales Hacker

MARCH 4, 2025

Uh, and then ended up kind of finding my way and some of my way into technology. Is there any, I’m sure there’s many, but what are some of the standout lessons that you took from the yogurt business into your career in technology? And so, uh, and function basically function. Scott Barker: Super cool.

GTM 77

GTM X-functional Start-ups Campaign 77

Martech

JANUARY 19, 2025

Normally I would suggest that TikToks loss is Metas gain but the combination of scaled back creator programs, constantly shifting algorithms and shuttered moderation functions make it increasingly unlikely IG, FB and WhatsApp will be a safe harbor for creators and their audiences.

X-functional 94

X-functional Niche Government Consult 94

Sales Hacker

MARCH 25, 2025

yeah, we’re, we’re, we’ve landed on the moon and it’s like, you know, businesses are getting real ROI and, you know, fundamentally transforming with this technology. And mainly the moon now. So yeah, we’ve landed on the moon. Can we use it here? But that was at the core of it. That’s fundamentally what.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

JULY 1, 2025

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. And when you were at ramp, you actually built out the growth function there and. What is like the step change function that we’re missing out on?

GTM 80

GTM Growth Sell X-functional 80

Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. Like anyone can go interact with it and you’re like, wow, this is where we’re at with technology. Fred Viet: That’s good.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

JUNE 24, 2025

So we work with the pharma and medical device industry with their medical affairs teams who are really important, critical function of a pharma company in helping capture real world insights when a drug goes out to market and we help them tap into that data so they can get insights and really measure the. Vera Kutsenko: Hi everyone.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. ’cause you have some feature function. You hear Dennis’s name, time and time again.

GTM 88

GTM Customers Construction X-functional 88

Salesforce

OCTOBER 29, 2024

This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology. We looked thoroughly at five customer support management technologies. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. Implementation.

Service 69

Service Customers X-functional Pharmaceutical 69

Martech

JUNE 13, 2025

An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.” The analysis predicts that AI search engagement will increase as the technology becomes more familiar. to get a competitive ranking for each brand mentioned in the response.

X-functional 78

X-functional Conversion Engineering Technology 78

Sales Hacker

MAY 20, 2025

I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. There is technology that has come about that is both the scariest [00:05:00] thing and the most amazing thing at the same time in the same package. Sophie Buonassisi: I think it’s the most common regret.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

JUNE 10, 2025

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ We score their function, we write a summary that we can give to any recruiter. RevOps, Demand Gen) are most in-demand right now.

GTM 66

GTM Networking Growth Go To Market 66

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. 18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. And when you think about that role, it’s cross functional. We’re the biz op strategy.

GTM 88

GTM Finance Cross-sell X-functional 88

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” It’s especially essential for innovative customer journeys.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Sales Hacker

JULY 8, 2025

Learn more at: [link] Where to find GTMnow (GTMfund’s media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now The GTM Podcast (on all major directories): [link] GTM 154 Episode Transcript 02:09 Now onto the episode. Frankly, that should just be core functionality of Salesforce.

GTM 82

GTM Sales CRM Start-ups 82

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. Scott Barker: Such a great point. Really, really great point.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

APRIL 1, 2025

And, you know, you’ve had a hell of a career, you know, over the last 20 plus years, worked at the helm of really what I would consider the world’s leading technology brands. Microsoft was really seen as kind of yesterday’s technology company, so it was a big jump for me. Functional purity and segment alignment.

GTM 63

GTM Up-sell Start-ups Gaming 63

SaaStr

APRIL 8, 2025

She brings over two decades of experience in technology venture capital and has been recognized as one of the Top 100 Most Influential Women in Business. We can do it in X time for Y cost.” The ROI Story The winners in AI will be able to articulate crystal clear ROI. ” That’s the level of clarity you need.

X-functional 79

X-functional Healthcare Government Networking 79

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. You also have to avoid creating technology for technologys sake.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. X-axis: Difficulty of implementation. As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Processing.

Customers 103

Customers Cross-sell E-commerce X-functional 103

Martech

APRIL 16, 2025

Whereas technology in the past was more based on static logic, true AI adapts dynamically, learning from behavioral signals, context and intent. What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. If so, how often?

Price 93

Price X-functional User Experience Technique 93

Sales Hacker

JULY 18, 2025

Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them. It’s like having a top-tier analyst embedded in every function: marketing, ops, recruiting, strategy. For more on the future of search/GEO, check out the The GTMnow Podcast bonus episode with the CEO of Yext. LuminX – announced a $5.5M

Gaming 63

Gaming GTM SQL X-functional 63

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. And so the ops team I think is going to be increasingly important in the role of a business as it relates to whatever function you’re sort of re-imagining with, with ai. Now they are.

GTM 66

GTM X-functional Start-ups Go To Market 66

Martech

MAY 5, 2025

When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. AI will replace X% of customer service jobs by [insert year]. Instead, the emphasis has been on reducing costs.

Service 107

Service Customers X-functional Contact 107

Sales Hacker

FEBRUARY 25, 2025

So I’ve always liked the variety of work that’s possible when you choose technology as a career. Katrina Wong: You know, I’m not sure that there’s actually any magic to it, but what I typically do is I gravitate towards technology solutions, right? So I’ve done, you know, very different startups.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Anthony Cole Training

JUNE 1, 2015

According to Cole, the kinds of partners that breakthrough companies both associate with and actually function as are those which not only make a “job easy, but when you sit down and talk with them about what they are trying to get done and you challenge them with some thoughts, you don’t get the resistance that you get with others.

X-functional 189

X-functional Technology Technology Growth 189

Martech

MARCH 1, 2022

One of the superpowers marketing professionals are expected to have is staying on top of the evolving marketing technology landscape. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” In 2021, more than $35B in funding went to marketing technology companies.

X-functional 107

X-functional Hospitality Technology Technology 107

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. This helped so many of us as it further legitimized the role by proclaiming that you could be both a marketer and a technology leader.

X-functional 124

X-functional Technology Technology Strategize 124

Martech

NOVEMBER 9, 2023

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).

X-functional 114

X-functional Strategize B2B Territory 114

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

X-functional 126

X-functional Customer Relationship Management CRM Relationship Management 126

Martech

JUNE 7, 2022

I didn’t find anything specifically related to MarTech but did find a number of articles 1 related to calculating ROI for IT technology which were helpful. Gain – Cost)/Cost) x 100 = ROI%. The ROI formula. Some notes about leveraging this formula: Time period: Three years is the most common period for calculating gain.

X-functional 124

X-functional Technology Technology Relationship building 124