Search Engine Land

JANUARY 10, 2024

Economic or industry trends: Do you have the right awareness? Audience insights: Has anything changed about how customers search or buy your product or service? When did you last map the customer journey? Also, are you still considering the right audience, or is there a new audience you could tap into?

Strategize 138

Strategize Launch Start-ups Engineering 138

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. What matters is that you reach your customers when they need to be reached, with the right experience. Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers.

E-commerce 93

E-commerce Hospitality Customers Strategize 93

SaaStr

APRIL 8, 2024

It’s not always ideal, but I get it. No done right (which is hard), it works. Great content always works. But if it closes you customers at really almost any ROI, it’s often worth it in SaaS, especially if your NRR is 100%+. Sure, cut paid advertising if it gets you zero customers. Doing a podcast.

Pipeline 111

Pipeline Growth Campaign Prospecting 111

Martech

MARCH 26, 2024

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. Multichannel means the company interacts with customers through multiple channels, both online and offline. Multichannel means the company interacts with customers through multiple channels, both online and offline.

A/B testing 98

A/B testing Customers Technology Technology 98

Search Engine Land

MAY 9, 2024

How the right strategy and different processes can defend your brand from potential threats. Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. Who will give the answers? The search landscape is changing heavily.

Engineering 103

Engineering Networking Clients Construction 103

Partners in Excellence

MAY 1, 2024

He always said, in a very affected accent, “It’s better to look good than feel good” and “You look marvelous…” Reflecting on our conversation and the performative aspects of selling, it seems too many are living by a mantra, “It’s better to look good than do good.”

Technology 110

Technology Technology CRM Pipeline 110

Search Engine Land

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Real-time data is processed and available for use right after it’s captured. Milliseconds?

E-commerce 82

E-commerce Hospitality Strategize Follow-up 82

Partners in Excellence

APRIL 16, 2024

We know what we have to do, and, for the most part, each of us is well intended–we really want to do the things that cause us, our customers, and our companies to be successful. We’ve got to be customer focused. We’ve got to retain and grow our customers. I contribute my fair share to the clutter.)

Cross-sell 108

Cross-sell Pipeline Meeting Presentation 108

Search Engine Land

MARCH 13, 2024

When you get this right, the impact can skyrocket. Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten. ” And he was completely right. Humans are not rational.

Drivers/motivators 102

Drivers/motivators B2B B2C Quota 102

Partners in Excellence

MARCH 22, 2024

We are always trying to get others to buy into our ideas or strategies, to do things that are important to achieving our goals, to change and move forward. She always demonstrates her caring in every interaction. ” It is essential to establish a relationship based on the needs of the customer/client, not about securing the deal.

Sell 73

Sell Entertainment Pitch Trust 73

SaaStr

OCTOBER 3, 2023

Dear SaaStr: Which Way Should I Go, VC or Angel Investors or Customer Funding? Most startups can find some angels to invest, but not always enough. Many startups cannot find a way to self-fund / customer-fund to extend a long-enough runway to achieve success. Angels generally ask for less / no control (although not always).

Customers 100

Customers Price 100

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. So, when is the right time to shift focus from rapid growth to sustainability? The race is not always to the swift Remember Aesop’s fable “The Tortoise and the Hare”?

B2B 99

B2B Profit margin Sales Growth 99

Partners in Excellence

JANUARY 24, 2024

Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. They may get us closer to issues that might be a concern to our customers, but they only get us (and everyone else doing similar things) to a certain point. There’s always a gap.

Represent 114

Represent Presentation Up-sell Engineering 114

Salesforce

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. But getting the best results isn’t always easy — especially if you haven’t nailed the fine art and science of crafting a great prompt. That’s where RAG can help.

Trust 122

Trust Represent Start-ups Technology 122

Salesforce

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. In a world where customer expectations are increasing rapidly, it’s important for businesses to take every competitive edge they can. Get the report What is automated customer service?

Service 119

Service Customers Appointment Strategize 119

Partners in Excellence

APRIL 1, 2024

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. Yet too often, we and our customers misunderstand the elements around “value,” as a result, we fail to leverage value to it’s greatest impact.

Price 114

Price X-functional Presentation Represent 114

Partners in Excellence

APRIL 9, 2024

What if we tried simplifying, for ourselves, our people, our organizations, and our customers? Define, as Hank Barnes suggests, your UCP ( Unacceptable Customer Profile ) and banish them from all outreach and pipelines. Define and execute a selling process aligned with your customer buying process.

CRM 121

CRM Technology Technology Pipeline 121

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. They want customers to continue buying. Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers. Customer reviews and ratings.

Profit margin 126

Profit margin Promote Campaign Price 126

Search Engine Land

APRIL 24, 2024

Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services.

Legal 107

Legal Contract Gambling Lead generation 107

SaaStr

AUGUST 12, 2023

it’s the party that’s “right” that gets the most burnt out, the most frustrated, and is drained of the most energy. it’s the party that’s “right” that gets the most burnt out, the most frustrated, and is drained of the most energy. Second, any business dispute — even if you are “right”, it doesn’t really matter. They never paid?

Commission 98

Commission Start-ups Closing Customers 98

Martech

AUGUST 31, 2023

Forget about your customers — really, because the key to growth may not be what you think it is. Marketing has always been about people. You’ve heard the phrase, “the customer is always right.” In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs.

Growth 117

Growth Start-ups Follow-up Meeting 117

Martech

MARCH 15, 2024

At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: “Always on, always listening.” It’s aimed at helping you: Understand the accelerated demand of modern customer expectations. Are they fooling themselves?

Technology 61

Technology Technology Meeting Customers 61

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. Marketing that gets your customers hooked better than Ruth and Marty from “Ozark”? Marketing that gets your customers hooked better than Ruth and Marty from “Ozark”? That’s personalization at its best. Let’s dive in. Quick replies?

Campaign 113

Campaign Gaming Pitch Follow-up 113

Partners in Excellence

NOVEMBER 7, 2023

” I’d see all sorts of block diagrams, showing how the buying process always, coincidentally, aligned with the customer buying process. These would, through some magic, always align with the customers’ very structured process, Problem Definition, Needs Definition, Evaluate Alternatives, Select/Buy A Solution.

B2B 125

B2B Up-sell Contract Start-ups 125

Partners in Excellence

OCTOBER 27, 2023

We were being taught how to “mirror” our customers. The concept of mirroring is it was a means of better connecting with the customer. We learned that if a customer leaned forward in their chair, perhaps indicating interest, we should lean forward. I always felt uncomfortable doing it.

Cross-sell 128

Cross-sell Pitch Prospecting Start-ups 128

Partners in Excellence

MARCH 7, 2024

” But he also goes further, talking about selling forces us to be students–constantly learning about our customers and our own organizations. I had a product and service to sell and it was my job to convince a customer that they needed this product and service and that they should buy from me. Carlos is one of those.

Sell 113

Sell Tradeshows Pitch Up-sell 113

Search Engine Land

SEPTEMBER 12, 2023

Here’s everything you need to know about Google’s Performance Max campaign so that you can keep those needles moving in the right direction. For example, uploading your customer list as an audience signal doesn’t mean your ad will show to them (or even to others like them) but as a jumping-off point for its own targeting.

Campaign 140

Campaign Retail Lead generation Pharmaceutical 140

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Data hygiene is more than just cleaning and organizing your customer data. Data hygiene is more than just cleaning and organizing your customer data. Be proactive and put this into practice. Schedule your data hygiene regularly (e.g.,

Objectives and Key Results 115

Objectives and Key Results Campaign Government Launch 115

SaaStr

MARCH 19, 2024

At hypergrowth companies raising a lot of VC money, you contemplate how to do things in a capital-efficient way, but there’s always a need for more — more pipeline, more tools, etc. If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company. This has changed 100% as a founder.

Networking 87

Networking Finance Pipeline Engineering 87

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Most business leaders I speak with are always looking to increase their share of wallet on customer spend for similar products.

Service 105

Service Growth Cross-sell Appointment 105

Search Engine Land

JANUARY 31, 2024

Additionally, he highlighted that the ongoing development of new AI solutions is to enable its customers to grow and deliver a return on their investments at scale. Specifically, it has tested new features in the Ads Help Center to assist customers in self-resolving issues more efficiently. What Google is saying. ” Why we care.

Engineering 110

Engineering Service Customers Process 110

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. This is where an ideal customer profile (ICP) comes in. Generating revenue growth is the ultimate goal for any B2B founder.

B2B 111

B2B Customers Appointment Objectives and Key Results 111

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Government 111

Government Campaign Follow-up Conversion 111

SaaStr

JUNE 21, 2023

Founders are responsible for ensuring a startup always has enough money, setting the vision for the company, and driving things forward. It seems simple enough, but it’s not always easy, as founding CEO and co-founder of LaunchDarkly, Edith Harbaugh, learned firsthand as she took the company from zero to over $100M. And it was true.

Price 106

Price Real Estate A/B testing Pitch 106

SaaStr

SEPTEMBER 12, 2023

I think this is some pretty helpful reading here, a good slice of some of the most tactical insights: Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. Almost always, in fact. Or they fail.

Price 98

Price Contract Territory Growth 98

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 103

Trust Customers Healthcare Service 103