Remove the-problem-with-account-planning
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The Problem With “Account Planning”

Partners in Excellence

Somehow, the New Year is “Account Planning Season.” ” Possibly, last quarter, you were asked to develop your account plan, but certainly in the next month or so, you will be asked to develop and present your account plan. In doing this, we neglect to understand the account itself.

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The Problem with Account Plans.

Membrain

Many of the clients I’ve been working with have been attempting to implement some form of account planning. Far fewer seem to be happy with the current outcomes.

Clients 129
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The Problem With Account Planning

Partners in Excellence

I was asked to sit in on a number of account plan updates. It’s mid year, so it’s time to pull out the account plan, blow off the digital dust, and update it. you might be getting an idea of what I think about most account planning processes.). The first few pages were about the customer.

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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

You plan, you execute and you are accountable for producing results against tangible goals. You plan, you execute and you are accountable for producing results against tangible goals. It affords a great deal of freedom along with direct accountability. Preface : Don Mulhern is a great friend and colleague.

Sell 134
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The Fearless Sales Leader

STAR Results

Sales leaders are accountable for making the company’s sales objectives and sales objectives equal success. A high-performance sales force is one that flawlessly executes the plan and develops its salespeople to be their best. The Fearless Sales Leader. Facilitating peak performance. So how do we overcome this biased assertion?

Sales 336
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We Need To Think About Retention Differently!

Partners in Excellence

The problem with most of our retention strategies is we become the status quo! Now, rather than being the solution to that earlier change initiative, as they might be, we are now part of the problem. We are part of the problem keeping them from doing more, to doing things differently, to addressing new opportunities.

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10 questions to ask before you create a Google Ads account

Search Engine Land

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. What’s the story of the account? What’s the story of the account? Was the Google Ads account well thought out and planned? We need leads!”

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