Search Engine Land

NOVEMBER 13, 2023

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

Objectives and Key Results 120

Objectives and Key Results Networking Technology Technology 120

Heinz Marketing

NOVEMBER 28, 2023

By Tom Swanson, Engagement Manager Today we’re delving into a crucial aspect of change initiatives – maintaining effective communication. It’s a question I frequently encounter: How do you sustain communication amidst significant changes? How much are we asking our teams to process during this change?

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Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. This is the 6th article in a series about how generative AI is impacting marketing.

Education 103

Education Entertainment Networking Legal 103

Salesforce

JANUARY 17, 2024

At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” We’ll trace her path to understand where she feels supported and, more importantly, where she feels lost while navigating her insurance journey. Let’s begin. Let’s begin.

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Martech

FEBRUARY 28, 2024

Marketers spend much of their budgets on lead generation, but the results are masking a worrying transformation that has taken place over the years. Right now, there is a new narrative in marketing that we create demand, but it’s incorrect. Right now, there is a new narrative in marketing that we create demand, but it’s incorrect.

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B2B Lead generation Education Follow-up 139

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. What you really need is an ad that smartly qualifies each click.

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Veloxy

JANUARY 2, 2024

In doing so, you can give your reps more time to sell while helping them reach more qualified leads. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

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Product Territory Objectives and Key Results Sales 246

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. But is safety really what we need right now? Is 2024 about doing more of the same?

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B2B Construction Strategize Growth 129

Salesforce

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Results show customers and users do believe in the potential of AI to increase efficiency and consistency, bring inspiration and fulfillment, and improve how they organize their thoughts. What is the human flavor?

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Trust Drivers/motivators Legal Cold Call 119

Martech

JANUARY 22, 2024

What has changed is the impact the results have because of how many decisions are now made by AI. Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. When you write an AI algorithm it’s not going to do one-time processing,” said Shakti. “It’s

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Government Education Technology Technology 110

Search Engine Land

FEBRUARY 19, 2024

What is voice search?” “Hi, The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. So, what do I think this means for voice search, and is it important in 2024? “OK, Google.

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Entertainment Technology Technology Gaming 123

Veloxy

JUNE 21, 2021

Cold call scripts are not one-size-fits-all, so what works for one team may not work for the next. Do you have a minute? In some cases, the customer may respond to the last question in this script by asking what you’re calling about. Are your cold call scripts costing you potential qualified leads? Introduction.

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Cold Call Objectives and Key Results Pitch Follow-up 298

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. ” Describing the business today, Kolzow said: “We solve real world problems for a variety of professionals, from doctors and nurses to lawyers, accountants and tech professionals. .” We still have books.”

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Legal Launch Start-ups Technology 119

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. We analyze sales conversations and deals using the Gong Reality Platform’s proprietary AI, then share the results to help you win more deals. Subscribe here to read upcoming research. A global pandemic. An economic downturn.

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Closing Price Finance Negotiate 121

Martech

JUNE 6, 2023

In today’s economy, companies are focusing on doing more with less. Marketers and martech professionals have the option to buy one product or a full platform suite. The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are.

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Search Engine Land

APRIL 18, 2024

If you’re a little unclear on what kind of havoc “the death of cookies” is going to wreak in your campaigns, stay with me for a few minutes as I tackle: What’s changing from a technical perspective. What’s changing from a marketing perspective. What’s changing from a marketing perspective.

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PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? Humans aren’t purely rational — psychology influences every decision we make. What is sales psychology? Why do people buy? However, the secret sauce has to do with human psychology. Peer pressure?

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Heinz Marketing

AUGUST 23, 2023

Recently, we embarked on our own journey of revamping our website. While it’s an ongoing process and we’re not done learning, we’ve acquired some key insights we thought might be valuable to share. You should understand both the reason you’re looking to refresh your website, as well as what you hope to get out of it.

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Objectives and Key Results Launch User Experience Referrals 93

STAR Results

JUNE 3, 2020

Do you want to close the sales gap? Doing nothing is not an option! Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. What can you do to jump-start your sales and make up for any lost sales during the last several months?

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Closing Objectives and Key Results Sales Follow-up 247

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. How to get it right Be very deliberate about where you deploy AI and how you do it. This might not seem like a big issue.

Trust 110

Trust Customers Healthcare Service 110

Lead Fuze

OCTOBER 5, 2023

Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. What is the best AI tool for digital marketing? Let’s delve into how this transformative technology is reshaping our marketing landscape. Can I use AI for marketing?

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Real Estate Retail Technology Technology 98

Heinz Marketing

SEPTEMBER 21, 2022

We live in a fast-changing business environment where companies are constantly adapting to new trends and regulations. What is Change Management? Change Management is the systemic approach to working through the transformation of organizational goals, processes, technologies, or core values. What are Some Best Practices?

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Martech

NOVEMBER 6, 2023

To achieve this, they must understand what motivates B2B buyers. If your product works well but is too expensive, B2B buyers may be swayed by a cheaper option and vice versa. They need to know your company follows through on what it says because their job may depend on it. Who are B2B customers? How usable is your product?

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Martech

FEBRUARY 18, 2022

We are now [living] in the ‘revenue era,’ where digital is no longer just a channel — it’s your entire brand experience,” said Thompson. Ongoing digital transformation moved brands from the low-tech brand era to the digital assimilation of the demand generation era. Create shared goals. “We Marketing and sales now share the same goals.

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B2B Sales Technology Technology 130

Martech

SEPTEMBER 14, 2022

But do they really know the causes behind why customers prefer one product or message over another? Read next: Marketing analytics: What it is and why marketers should care. “The The ability to understand the true drivers behind customer behavior across the journey is transformative,” said Zubair Magrey, GM, marketing for U.K.-based

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A/B testing Customers Drivers/motivators Clients 97

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Editorial director Kim Davis kicks off MarTech with his keynote address.

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Launch E-commerce GTM B2B 85

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. It’s a more efficient way of doing things, and it puts the customer first,” Kirkpatrick said. In 2024, we don’t see this slowing down,” Scott said.

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Retail B2C Manufacturing B2B 117

Salesforce

AUGUST 21, 2023

What needs to happen for generative AI to achieve its full potential in email marketing? What still needs to improve? But what do marketers want to know about generative AI and email marketing? We asked the best and coolest experts we know: our Marketing Trailblazer Community.

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A/B testing Consult Angle Click Through Rate 98

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. Why do many advertisers tend to forget about programmatic advertising? What is programmatic advertising? And that just about covers it, right? Not so fast!

Real Estate 126

Real Estate Networking B2B Campaign 126

Salesforce

AUGUST 24, 2022

How do you balance the online and in-store retail shopping experience? How do you contend with a more complicated path to purchase? How do you keep customers satisfied and spending at the same time? Here’s what you can do to get your online and brick-and-mortar channels ready for the 2022 holiday shopping season.

Retail 98

Retail Angle Networking Start-ups 98

Sales Pop!

DECEMBER 18, 2023

Since we often get questions about how Pipeliner integrates with other applications in a company, we will answer the most frequently asked questions about CRM and integration in this series of articles. Seamless data flow What is it that every company undergoing digital transformation is looking for?

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Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry.

Engineering 113

Engineering Entertainment Education Niche 113

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. They help consumers discover things.

Retail 96

Retail Appointment Price Strategize 96

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. We can expect to see more of these cases in the coming year.

GTM 93

GTM Legal UX User Experience 93

Heinz Marketing

FEBRUARY 16, 2021

We live in a decade of digital disruption and transformation. And from the tech we use to the ways we live and work, it’s clear that our world has undergone massive foundational changes. A digital transformation sped, in large part, by the pandemic. What does this mean for B2B sales? A Digital Imperative.

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Martech

APRIL 24, 2023

If you don’t use Optimize, your strategy can transform and evolve with this change. Dig deeper: All coverage of Google Analytics 4 Why we care. The interface is intuitive, it has advanced targeting options, real-time reporting, and the integration with Google Analytics. What you should do. Now, the good news.

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A/B testing User Experience Conversion Process 93

Search Engine Land

NOVEMBER 7, 2022

Now that we have our pivot table created, we can use the count feature to ensure that the bulk sheet is accurately created. This is illustrated in the example below, where you can see that the count of all campaign elements is 75, which reflects the total number of keywords we expect in the bulk sheet.

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