Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?

Process 119

Process Objectives and Key Results Angle Follow-up 119

Partners in Excellence

JANUARY 29, 2024

Imagine you are the CRO, possibly the CEO of a company offering complex B2B solutions. Let’s imagine we had a game show, a group of CROs and we are giving them the choice to select what’s behind Door # 1 or Door # 2. ” Johnny comes on, in his deep voice says, “Thank you Monty!

GTM 86

GTM Quota Presentation Up-sell 86

SaaStr

JANUARY 11, 2024

This week we’re focusing on Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital! #1. What’s your most recent disclosed investment? Why did you do the deal? What’s your sweet spot for investing — check size, stage, type of deal? And how big is your current fund?

Mechanical Engineering 111

Mechanical Engineering GTM B2B Technology 111

SaaStr

APRIL 7, 2024

So just a little while back, Lenny Rachintsky had me on his hyper-popular podcast to talk about scaling sales, from the perspective of a founder who hasn’t really done sales. It ended up being super popular, and a fresh take on a lot of topic we talk about a lot on SaaStr. Way, way too many founders do this. More here. #4.

Sales 100

Sales Quota Closing Up-sell 100

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options? One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires.

Product 107

Product Launch CRM Start-ups 107

SaaStr

MARCH 23, 2024

Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? It’s because (1) we aren’t trained sales leaders, and (2) we worry most about not losing the deal. Founders know the value of a key logo can be 10x-100x the value of the contract itself. We want to do whatever it takes to win it.

Price 100

Price Contract Closing Customers 100

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow.

Technology 122

Technology Technology Launch Product 122

SaaStr

DECEMBER 12, 2023

Mandy Cole, Partner at Stage 2 Capital, shared the five steps every company needs to take to build their first GTM playbook centered around the buyer. What you need to do instead is leverage more content and intent data. Let’s start at the beginning — with the customer. What is your Ideal Customer Profile?

GTM 99

GTM CRM Pipeline Referrals 99

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes.

Service 132

Service Customers Networking Negotiate 132

SaaStr

FEBRUARY 10, 2024

Dear SaaStr: What’s Your Best Advice for Struggling Entrepreneurs? This is the #1 thing you can do to move the needle. Especially if you are struggling. Especially if you are struggling. And if you can, just go hire 1 great leader, one great VP or even 1 incredible individual contributor.

Growth 123

Growth Product Customers 123

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Ready to refine your approach? Let’s dive in.

CTR 108

CTR Real Estate Legal Clients 108

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 142

Customers Price Contact Campaign 142

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Trust 122

Trust Customers Healthcare Service 122

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. “Do you ever get anywhere?” “Yes,” replied the Tortoise, “and I get there sooner than you think. I’ll run you a race and prove it.”

B2B 115

B2B Profit margin Sales Growth 115

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms.

Engineering 108

Engineering Networking Clients Construction 108

SaaStr

FEBRUARY 14, 2023

If you are a SaaStr reader, you’ll know how passionate I am about Customer Success, since Day 1. What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. You have to meet them.

Customers 116

Customers Meeting Closing Trust 116

SaaStr

MAY 7, 2024

At SaaStr AI Day, Siqi Chen, founder, and CEO of Runway , discussed his belief of why every role will become a prompt engineering role, along with some no-code AI tips showing how to build products without knowing how to code. The chart below shows what happens. In the chart below, you can see the basic Zapier automation.

Engineering 78

Engineering Finance Strategize Follow-up 78

Martech

MAY 16, 2024

You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Are you ready to shift your team into high gear?

A/B testing 65

A/B testing Campaign Lead generation Technology 65

SaaStr

JANUARY 5, 2024

Lemkin , Founder SaaStr on what the f happens in 2024 with many predictions… 1. Many will pull the chord and say, we have to do it. 12,000 customers, very high net review retention (NRR) even with SMB customers. What Happens to VC Funding in 2024: VCs will deploy as much as LPs will give them.

Growth 121

Growth Gaming Customers Product 121

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. When you get this right, the impact can skyrocket.

Drivers/motivators 103

Drivers/motivators B2B B2C Quota 103

Martech

OCTOBER 31, 2023

Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Customers 113

Customers Hospitality Contact Click Through Rate 113

Search Engine Land

MAY 10, 2024

But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a lot about what type of business you are. The same goes for if you have good reviews.) So, take the issue head-on.

Trust 99

Trust Represent Start-ups Consult 99

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? Key takeaways Understanding your customers’ fears, desires, and motivations can help you connect with them and build genuine relationships. Why do people buy?

Closing 52

Closing Legal Real Estate Trust 52

Search Engine Land

DECEMBER 21, 2023

Strengthening the technical foundation of your platform to improve discovery and experience is critical. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Your content should help searchers achieve goals or complete tasks. Review content performance.

Real Estate 128

Real Estate UX Customer Relationship Management Relationship Management 128

The 5% Institute

JANUARY 15, 2023

Have you ever felt stuck when it comes to convincing prospects to buy your product or service? Knowing the right sales points can make a big impact in your strategies, and can make the difference between success and failure. Sales Point #2 – Know Your Offering Inside And Out. 7% are our words.

Clients 132

Clients Pitch Sales Trust 132

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. You need action. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal.

Represent 124

Represent Territory Campaign Strategize 124

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. How Do You Decide Who to Partner with?

Cross-sell 84

Cross-sell Strategize Campaign Education 84

Martech

MARCH 4, 2024

This saves time and greatly expands what your marketing team can accomplish with limited resources. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Include the logic of your personalization campaign in that document.

Campaign 132

Campaign Cross-sell Contact Follow-up 132

Martech

FEBRUARY 20, 2024

It’s not much, but it’s enough to make me not want to do it again. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. Talk about an “oops!”

Objectives and Key Results 127

Objectives and Key Results Retail Campaign Appointment 127

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? The boss told us to do it.

Profit margin 131

Profit margin Contact Campaign Service 131

Salesforce

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. Marketers can plug into this by rewarding customers who share their positive experiences with the world. Think about the last decision you made about a product or service.

Referrals 124

Referrals E-commerce Promote CRM 124

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there.

Engineering 100

Engineering Price Cross-sell Niche 100

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Let them become your north star for the year. We’re doing that in my business and it works well.

Government 137

Government Strategize Start-ups Technique 137

Martech

JANUARY 12, 2024

We must rethink what it means to be effective in marketing. But is safety really what we need right now? Is 2024 about doing more of the same? If true for you, doing more of the same will not produce better outcomes. It’s not just about doing things better, but about doing better things.

B2B 135

B2B Construction Strategize Growth 135

Partners in Excellence

APRIL 10, 2024

For those of you scratching your heads, let me describe the tolerance tack up error. And since we know we are likely to have variance in actually making the product, we specify tolerances we can accept so the product will still meet specifications. ″, Part 2, 2″ +/- 0.2″, The parts would be 1.1″,

GTM 93

GTM Manufacturing Meeting Quota 93