Search Engine Land

FEBRUARY 21, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. But inevitably, when I go look at that great content, it typically is, at best, subpar.

Retail 135

Retail Start-ups Gaming Engineering 135

Search Engine Land

MARCH 5, 2024

Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. What’s the difference between lab data and real user data? When measuring web performance, we can look at either lab data (also called synthetic data) or real user data (also called field data).

User Experience 113

User Experience Follow-up Start-ups Networking 113

Martech

MAY 15, 2024

A: I think that’s a great point. And I could see the look in the eyes of the client and that we were dealing with words they couldn’t understand. But beyond that, what does the technology allow you, as an organization, to do? What are the fears or other barriers that factor into these changes?

Healthcare 98

Healthcare Technology Technology Sports 98

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. The reality is that my clients’ databases aren’t great. They’ll admit that. Keep it simple.

Territory 127

Territory CRM Manufacturing Pipeline 127

Search Engine Land

MAY 9, 2024

And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. This is a great way for Google to deal with content that is essentially unoriginal or simply copied from another source and reworded. But what about information gain in relation to the information foraging theory?

Engineering 97

Engineering Angle UX Trust 97

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. I ask: “How does your customer make money?” ” The usual response is, “They sell stuff… ” Sometimes they even know what the company sells. “What work does your customer do?

Customers 109

Customers GTM Trust Up-sell 109

Martech

APRIL 29, 2024

They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. He said, “The essence of strategy is choosing what not to do.” It’s about making tough calls and trade-offs to focus on what matters.

Strategize 116

Strategize Negotiate Follow-up Growth 116

Search Engine Land

JANUARY 22, 2024

It’s been a few months since the great SEO heist went viral online. But what you need to learn is the untold story. And if you don’t like it, build your own search engine. This is where we can now tell the untold story of the Great SEO heist. Like air, ideas are incapable of being locked up and hoarded.

Engineering 122

Engineering Legal Education Trust 122

Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. If this is what you’ve been doing, stop and schedule some time with the paid social team to address the following: If you can edit and write new copy, your platforms should be aligned on key phrases and approaches.

Campaign 105

Campaign Strategize Follow-up Consult 105

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. What is happening in the industry, thinking bigger than SEO? What is the industry press saying? As we kick off 2024, it’s time to rethink our SEO strategy.

Strategize 139

Strategize Launch Start-ups Engineering 139

SaaStr

APRIL 8, 2024

If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. What did you expect? How does it magically get you new users and leads? By all means, add a truly great Free edition if you can. Great content always works. To book great guests? So be it.

Pipeline 103

Pipeline Growth Campaign Prospecting 103

SaaStr

MAY 14, 2024

GenAI does change everything. Make AI Intrinsic to the Way the Product Works GenAI is great at some things, things it can detect and work on, nonlinear problems that are traditionally very difficult for software to go after. Here’s what Cisco has found. With Great Power Comes a Lot of Problems GenAI is both good and bad.

UX 77

UX Intrinsic Product Conversion 77

Search Engine Land

FEBRUARY 20, 2024

Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. Google does not share the current PageRank value with the interested public or the website’s verified owner.

Gambling 117

Gambling Cross-sell CTR Represent 117

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. But does every record have an appropriate first name for such a use? “Hi For some reason, it can be like pulling teeth to get CSRs to tell you when something stupid happens.

Campaign 131

Campaign Cross-sell Contact Follow-up 131

Search Engine Land

MARCH 26, 2024

While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. Why does this matter? App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics.

Real Estate 96

Real Estate Pitch A/B testing Angle 96

Search Engine Land

APRIL 30, 2024

What’s the best sushi restaurant near here? And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? However, in fairness to Google, they really were looking to improve the user experience.

User Experience 115

User Experience Niche Service Closing 115

Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails.

CTR 113

CTR Campaign Strategize Gaming 113

Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy? SEO planning is no doubt important, but planning does not create a strategy. What does better mean?

Strategize 117

Strategize Niche Angle UX 117

Partners in Excellence

FEBRUARY 8, 2024

Yet, somehow they are seduced by the sounds of their own voices reinforced by countless, “100% man…… Such great insight… Wow brilliant… !” And there is are endless opinions about what we do as a result of this fundamental “truth” about how tough things are. How do we change this?

Consult 124

Consult Clients Follow-up Up-sell 124

Partners in Excellence

DECEMBER 12, 2023

As creative people, we looked at how we could get even the minimal amount of studying done, with much less work. Also, a lot of technical books in math, business, science provided us great short-cuts to reading and writing papers on the reading. I mean, what else does someone need to know about MacBeth.

Construction 109

Construction Sports Education Strategize 109

SaaStr

MAY 17, 2024

Tamar Yehoshua, former CPO at Slack and Partner at IVP, Anneka Gupta, CPO of Rubrik, and Noam Lovinsky, CPO of Grammarly, share practical advice from the trenches so you can build great products and great teams all at once. Your role is to listen and gently help the team be more efficient at what they’re already doing.

Product 68

Product GTM Trust Growth 68

Search Engine Land

APRIL 23, 2024

Users are looking for the things they’d search for on Google, but staying in the app much longer than they’d stay on Google because of that entertainment factor. The search bar at the top lets users type in any query they’re looking for. And because it’s rooted in entertainment, brand discovery is easier and more fun.

Entertainment 112

Entertainment Objectives and Key Results Follow-up Engineering 112

SaaStr

APRIL 16, 2024

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? You can blame it on macro issues if you want, but if growth has radically decelerated, it’s likely because you are less competitive than you were before. Take a look at this chart from HubSpot on how it got to its first $1 Billion in ARR.

Referrals 104

Referrals Growth Promote B2B 104

Partners in Excellence

SEPTEMBER 18, 2023

What is a Competency Model? The ICP represents customers who are likely to have the problems we are the best in the world at solving, and are highly likely to be interested in engaging us in improving their businesses. We know the further we reach outside our ICP, the least likely we are going to succeed.

B2B 103

B2B Sell High impact Represent 103

Search Engine Land

MARCH 12, 2024

The target group for this feature is likely your average Google Ads advertiser – someone like a generalist who runs ads as part of a wider role or a small business owner who’s never done this before – rather than the deep specialist. Treat it as the first step and come away to analyze: What can you tweak? What do you like?

Campaign 124

Campaign Conversion Clients Technology 124

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Of course, neither of these is in great supply in this environment. It may only shine more light on it.

B2B 114

B2B Lead generation Prospecting Market share 114

Salesforce

MARCH 20, 2024

While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media?

Government 113

Government Healthcare Trust Represent 113

SaaStr

APRIL 17, 2024

At a recent SaaStr Workshop Wednesday, he shared a behind-the-scenes look into what this process looks like and five key takeaways for other founders who are want an inside look the process. They grew like crazy when they found product-market-fit and raised a big Series A and B. Who does the acquiring?

Sell 67

Sell Negotiate Up-sell Price 67

SaaStr

MAY 8, 2024

What metrics should we expect in this environment? Until the second half of 2020, most companies had enough apps and weren’t looking on their own to spend more. There is a whole generation of kids out of school and senior folks who were promoted who don’t know what it was like before the easier times.

Quota 82

Quota GTM Price Finance 82

SaaStr

FEBRUARY 28, 2024

As a founder, you may wonder what venture capitalists are looking for these days. So what drives that decision? She’s also sat on boards with 15 or 16 companies, figuring out what does and doesn’t work for her as an investor. It was a team of four great co-founders, plus a few more, and they pitched 10-12 VCs.

Pitch 81

Pitch B2B Up-sell Meeting 81

Search Engine Land

MAY 9, 2024

Logically, we react to what the numbers are telling us and decide the next steps accordingly. But what about the people driving that data? What about their intent? It’s about reaching the right people and addressing their needs by giving what they want as quickly and as easily as possible. What is design thinking?

A/B testing 97

A/B testing Entertainment Engineering Campaign 97

Search Engine Land

OCTOBER 24, 2023

If next year’s SEO results come from what you’re doing (or not doing) right now, then too many SEOs want to have their cake and eat it, too. Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead.

CTR 110

CTR Drivers/motivators Start-ups Referrals 110

Salesforce

OCTOBER 30, 2023

But as you learn how to become a Marketing Cloud Administrator, you’ll notice that when you get into Marketing Cloud, everything looks completely different. If you can start to recognize how the system looks and get in there every day, you’ll be 100 times better because of it.

Start-ups 130

Start-ups Consult Drivers/motivators Networking 130

Partners in Excellence

NOVEMBER 6, 2023

Sometimes our success limits our thinking about what we could be achieving. Yet too many just keep doing what they have always done, failing to achieve their real potential. They seldom consider, “What might we achieve if we looked at doubling win rates? What does it take for us to do this?”

Territory 142

Territory Growth Presentation Meeting 142

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Sounds great, doesn’t it? If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. What is fan-driven marketing? And you would be right.

Niche 138

Niche Intrinsic Campaign B2B 138

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? And what should all founders know about the process if the time comes? Now, let’s look at what founders should know before, during, and after the M&A process.

Negotiate 88

Negotiate Finance Launch Start-ups 88

Martech

APRIL 22, 2024

That’s not a great defense. You are making the declarative statements of what your product does and doesn’t do. “You You are making the declarative statements of what your product does and doesn’t do. it currently looks like regulations may come about because of lawsuits, not legislation.

Legal 115

Legal Technology Technology Trust 115