Martech

AUGUST 11, 2021

New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. And social media monitoring is the key to staying on top of changes in the volume and tone of these online discussions that impact your brand – and you can be sure that potential impact is significant!

Angle 135

Angle Drivers/motivators Niche Gaming 135

Search Engine Land

JANUARY 29, 2024

What is a search universe analysis? A search universe analysis is a strategic audit designed to unravel the roles various platforms play in a search journey, while thoroughly looking at your brand, the overall industry, and your main competitors. When is a search universe analysis relevant?

Objectives and Key Results 112

Objectives and Key Results Cross-sell Strategize Retail 112

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. It sets your priorities and guides all decision-making across the business.

Campaign 128

Campaign Trust Hospitality Growth 128

Gong.io

OCTOBER 6, 2021

Dogs greet you at the door, humor you in the conference room, nuzzle you at your desk. Ya, having dogs at work somehow made you forget you were there at all. He’s everywhere: on our website, in our advertising, gracing the covers of countless marketing materials, e-books, landing pages and social posts.

Angle 153

Angle Represent Drivers/motivators Territory 153

Cerebral Selling

FEBRUARY 16, 2021

One of the biggest misconceptions sellers have is that customers know exactly what they’re looking for. He states: Market research doesn’t help. He states: Market research doesn’t help. I guarantee you they’d have looked at you strangely and said “No, thank you.”.

Sell 163

Sell Gambling Manufacturing Up-sell 163

Search Engine Land

SEPTEMBER 21, 2023

Have you ever wondered why people click on certain search results or buy things online? These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. What is neuromarketing? Get the daily newsletter search marketers rely on.

Drivers/motivators 107

Drivers/motivators Strategize UX User Experience 107

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight. How Do Social Media Marketing Agencies Make Money?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

SaaStr

NOVEMBER 8, 2022

Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . The Threads That Bind Customer and Employee Life Cycles. Every stage of the customer journey is critical to delivering a best-in-class customer experience.

Objectives and Key Results 85

Objectives and Key Results Cross-sell Promote Construction 85

Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. It shouldn’t create 100% of your content, but it can be part of your content creation.

B2B 90

B2B Click Through Rate Lead generation Engineering 90

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager. Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

JANUARY 8, 2021

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. Becoming the best at what you do is a never-ending process. Knowing where to turn for inspiration and guidance can be the difference between spinning your wheels and becoming an “overnight” success.

Non-Profits 134

Non-Profits Product Strategize Drivers/motivators 134

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

NOVEMBER 12, 2019

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? While I enjoy having a TV character that I can relate to, what I admire most about the show is that it actually cast a blind actor for the role. If so, you're not alone.

Campaign 72

Campaign Gaming Represent Launch 72

Hubspot

DECEMBER 27, 2018

And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience. Here's a little secret: You can do it using the software you probably already have installed on your computer.

Commission 101

Commission Follow-up Start-ups Represent 101

Hubspot

SEPTEMBER 12, 2019

But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial.". While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness.

Sports 75

Sports Drivers/motivators Gambling Promote 75

ConversionXL

JUNE 4, 2019

You don’t purchase products. You buy success, status, a lifestyle. Your purchases furthermore, are driven by subconscious perceptions and emotions. Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements. What is semiotics? The role of semiotics in marketing.

Campaign 125

Campaign Technique Up-sell Represent 125

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Here's what they said. However, marketers still consider blogging a top marketing channel. You need to think about how people see your brand compared to your competition.

Angle 101

Angle Promote Lead generation Strategic planning 101

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. A place where every piece of marketing copy strikes gold in attracting readership and fostering brand loyalty. you might wonder.

Technology 52

Technology Technology Strategize Campaign 52

Lead Fuze

JUNE 30, 2023

Determining what to offer can be a challenging endeavor for any organization, from new businesses seeking their initial item to well-established companies wishing to broaden their selection. This process involves careful analysis of market trends, deep understanding of your target audience, and the ability to seize unexpected opportunities.

Sell 52

Sell Non-Profits Referrals Strategize 52

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re on the brink of a great business idea , but just can’t seem to nail it down? Unearth the source of your potential success – begin digging! But how do you turn those fleeting thoughts into actionable plans? How do you explore business opportunities?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Because it includes your most passionate fans. Not all social media market research comes from active participation. What is social media good (and bad) at assessing?

Drivers/motivators 129

Drivers/motivators Represent Campaign Launch 129

Hubspot

SEPTEMBER 18, 2018

Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It’s also the heart of inbound marketing. Pick up your pen, and let’s dive in. It’s a trial-and-error process of mastery.

Entertainment 101

Entertainment Education Up-sell Follow-up 101

Sales Hacker

MAY 7, 2020

All of these can leave your company spiraling downwards, fighting desperately to save face and profitability at the same time. Unfortunately, regardless of how strong or established your business, there’s no guarantee it’s immune to crisis. You need to be ready and able to efficiently handle anything that may come your way.

Objectives and Key Results 81

Objectives and Key Results Manufacturing Legal Retail 81

Hubspot

MARCH 3, 2015

I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they''re still finding success. We''re so glad you asked! PowerPoint can be your best friend when it comes to visual content creation.

Commission 78

Commission Follow-up Start-ups B2B 78

Hubspot

OCTOBER 19, 2016

To succeed, you’ll need to establish a distinct brand aesthetic, a well-curated feed, and an effective community management strategy -- all stemming from your own unique brand identity. 1) Know exactly what your brand identity is. A great part of your aesthetic will derive from your brand identity. Adventurous?

Sports 78

Sports Teamwork Follow-up Clients 78

Hubspot

JANUARY 28, 2019

No, this wasn’t a wacky teen challenge to make your dad late for work. But advocating for the causes you truly believe in usually has more pros than cons. The same goes for expressing concern and support for the diverse people who work for you. What Is Controversial Advertising?

Pitch 77

Pitch Technique Drivers/motivators Gaming 77

Lead Fuze

OCTOBER 22, 2021

What is a Self-introduction Email? A self-introduction email is an introductory message that you send to other people. You can also call this a resume introduction if it’s for your résumé (or CV), or even just personal correspondence like introducing yourself at work with co-workers and new colleagues.

Contact 52

Contact Electrical Engineering Appointment Clients 52

SalesLoft

JULY 11, 2019

Being scrappy and not being afraid to ask for what you want are traits that can get you far in your career. She is the Director of Customer Value at Pendo.io, but it’s a role she prepared for with 8 years at Google where she learned about value engineering. What exactly is value engineering?

Engineering 45

Engineering GTM Territory Strategize 45

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed. One of the most crucial updates to make to your PR strategy is to think of press releases as a content avenue. Sounds pretty hopeless, right?

Follow-up 78

Follow-up Launch Relationship building Pitch 78

Hubspot

FEBRUARY 9, 2017

What makes a good story? But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. It's the tale of what happened. As marketers, we love good stories. And that's where experiential marketing comes in.

B2C 78

B2C Service B2B Retail 78

Sales Hacker

OCTOBER 6, 2020

He finds people that aren’t aware of what is possible in a sales career, puts them through a six-week training program, and places them in companies looking to hire. Eddie sells market research as a senior business development consultant at IBISWorld. Who is Eddie Baez and what is Career Pipe? [02:50]. We’re on iTunes.

Sales 63

Sales Pipeline Up-sell Start-ups 63

Hubspot

JULY 18, 2018

If some of the most successful people in the world credit their success to something as simple as reading, then why wouldn’t you give it a try? Whether or not you aspire to become a billionaire, there are thousands of business and marketing books to help propel you towards your career goals.

Finance 64

Finance Promote Start-ups Real Estate 64

Gong.io

JUNE 19, 2018

So what makes this the best one you’ll ever read? Understanding what success looks like in each of those conversations. Equipping your reps to execute. If you know how to tackle every type of sales conversation, the rest of the sales process is secondary. Prospecting is your first step in the sales process.

Process 103

Process Objectives and Key Results Cold Call Objection handling 103

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving collaboration and unlocking powerful marketing insights.

Campaign 133

Campaign Presentation Strategize Follow-up 133

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Table of contents What is the dark funnel? What is the dark funnel? Events (e.g.,

A/B testing 103

A/B testing B2B Trust Follow-up 103

Martech

DECEMBER 12, 2023

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. We’d like to know how it’s been for you. We’d like to know how it’s been for you. Click here to take the survey They want you to cut the crap. can unlock maximum impact.

Trust 108

Trust Launch Market share Start-ups 108