Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Personalize, personalize, personalize. Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Closing Bigger

MAY 9, 2024

Our Top 10 AI for Business Insights from Shane Gibson and Nick Usborne In this podcast we discussed a lot of AI implications, challenges and tactics for sales, marketing, and business. Be Transparent About AI Use: Transparency in using AI tools builds trust with customers. Joining me is Nick Usborne from BeMoreHuman.ai.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Search Engine Land

JANUARY 26, 2024

But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable future referrals. New business is hard.

Clients 96

Clients Referrals Trust Pitch 96

PandaDoc

MAY 15, 2024

So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Key takeaways: Lead nurturing boosts your conversion rate and builds lasting customer loyalty. A brand/customer relationship is, in many ways, like any other relationship. What is lead nurturing?

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. But what we sometimes forget is getting them in the door is only the beginning. That’s where a shift in the way we see marketing can make a difference. It should build relationships.

B2B 60

B2B Customers Education Entertainment 60

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

Construction 78

Construction Sales B2C B2B 78

Partners in Excellence

MAY 6, 2024

Curious, she came to the US to participate in strategy and other workshops, adapting what we were putting in place to her strategies in EMEA. We later looked at methods to ratchet up performance even further. He’s a natural relationship-builder, and I got that from him. She ran EMEA Strategic Accounts for Redgate Software.

Sell 87

Sell Technical Sales Up-sell Technology 87

Partners in Excellence

FEBRUARY 12, 2024

We are driven to pitch our products and solutions. Our questioning and discovery strategies each have an agenda, we seek answers that enable us to pitch. We have presentations focusing on us, our products, our companies and how great we are. We have closing strategies focused on getting the order.

Customers 121

Customers Negotiate Pitch Trust 121

Adaptive Business Services

MAY 15, 2024

I’m also giving some sample times for each step just to dispel the erroneous rumors that it’s too f’ing complicated and it takes too f’ing much time:) Here we go! We can then easily see what belongs to who and who has done what. We can then easily see what belongs to who and who has done what.

CRM 71

CRM Pipeline Contact Closing 71

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. There’s more science than art here.

B2B 133

B2B Manufacturing Technology Technology 133

Partners in Excellence

JANUARY 12, 2024

After all, we have to send 1000s of emails a day, we have to make 100s of calls, we have to spend hours doing outreach in LinkedIn and other channels. Who knows what it will be next year! And when we finally do reach someone, they don’t want to talk to us. I’m terribly lazy. Today, it’s 1000-1500!

Sell 115

Sell Commission Up-sell Quota 115

Martech

MAY 2, 2024

But who knows if the person in that job is involved in buying your particular product or service? You still don’t really know who is buying what. The idea here is to get a relationship going early in the buying process, which these days happens almost entirely online.

B2B 117

B2B Drivers/motivators CRM GTM 117

Search Engine Land

SEPTEMBER 6, 2023

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. Link building has changed.

Niche 136

Niche Technique Campaign Contact 136

Understanding the Sales Force

APRIL 3, 2024

Dennis Connelly, Derek Baer and I were sharing our experiences coaching salespeople, sales managers and sales leaders, and comparing those who were and weren’t coachable. It wasn’t about whether we liked them as people. It was about those who did or did not make changes and improve. It wasn’t personal.

Construction 52

Construction Relationship building Up-sell Follow-up 52

Martech

SEPTEMBER 8, 2023

And we were getting paid for it. She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. “I’m After the event, what happened to all that content?

Campaign 128

Campaign Relationship building Pipeline Strategize 128

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Luci Fonseca, Partner at Base10 Partners. This week we’re focusing on Andrew Steele, Partner at Activant Capital! #1. Check that out here.

Growth 81

Growth B2B Pipeline Strategize 81

Salesforce

JANUARY 17, 2024

At Salesforce, we ask, “What do people truly want when they interact with their insurance company?” Meet Natalie, a physical therapist and mother, who’s budget-conscious, comfortable with technology, and who values human connection when engaging with businesses, no matter the size.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Hubspot

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. That‘s why we connected with some sales leaders for their takes on habits the most successful prospectors exhibit.

Cold Call 80

Cold Call Territory Prospecting Sales 80

Sales Pop!

APRIL 4, 2024

I’m John Golden, and in today’s post, I’m excited to share some gems from my chat with Nicolas Rion , a relationship guru from London. Nick’s wisdom on creating thriving connections is too good to keep to myself, so let’s dive in and discover the art of building successful relationships.

Relationship building 59

Relationship building Trust Start-ups Growth 59

Salesforce

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce.

Relationship building 116

Relationship building Niche Contact Trust 116

Martech

APRIL 10, 2024

We need tools that not only function flawlessly but surpass expectations. We need tools that not only function flawlessly but surpass expectations. We need a revolution, an injection of genuine creativity. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards.

Pitch 112

Pitch Product Electricity Healthcare 112

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” What does your business need to do with AI?

Strategize 136

Strategize Education Price Service 136

Closing Bigger

SEPTEMBER 18, 2023

Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance. I’ve identified three levers that can alter the way we think or approach the marketplace and consistently impact our overall sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Understanding the Sales Force

MARCH 20, 2024

We’re almost there. But because most companies and salespeople merely believe that a sales process will help, it’s not the game changer that it is for those who believe in their sales process. Although this is an article about sales process, the first two paragraphs have more to do with religion than sales.

Process 133

Process Pipeline Sales Gaming 133

Search Engine Land

AUGUST 31, 2023

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. These may make your agency feel secure in the short term but won’t lead to a trusting relationship. Why should agencies focus on building trust?

Trust 132

Trust Clients Referrals Contract 132

Salesforce

JANUARY 4, 2024

In this piece, we’ll give you a clear understanding of drip marketing and how you can use it. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Influencing an audience to take action is tough business.

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Adaptive Business Services

JANUARY 24, 2024

For those who may not be familiar with this system, it was a “shoebox” with 12 monthly separators and 31 day separators. For those who may not be familiar with this system, it was a “shoebox” with 12 monthly separators and 31 day separators. Today we have electronic tools. Better customer relationships.

CRM 71

CRM Commission Territory Repeat business 71

Partners in Excellence

JANUARY 22, 2024

How are they measured, who do they depend on, who depends on them, what are the biggest challenges they face in doing their job, …… ” people struggle. We struggle to connect with our customers. We are trained, expertly, to talk about what we want to talk about.

Customers 109

Customers GTM Trust Up-sell 109

Partners in Excellence

OCTOBER 3, 2023

Too often, sellers catch customers who are very late in their buying cycle. They’ve done all the heavy lifting of trying to figure out what questions they should be asking, who should be involved, the risks, the necessity of changing. But we miss a huge opportunity by waiting for our customers to figure things out.

Sell 127

Sell Up-sell Start-ups Customers 127

Search Engine Land

OCTOBER 10, 2023

Ensure you have absolute clarity on: Who your audience is. We had a simple button that moved the content between “I’d like to get more technical” to “I’d like to get less technical.” Storytelling is integral to how we communicate. This article is written assuming you are already creating fantastically optimized content. (If

Angle 123

Angle Entertainment Engineering Technique 123

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” For those who don’t know, it was this section they drooled over. But we’re not in 2014 any longer. LLMs and SEO in an AI era We all know it’s coming. AI is complicated; we all know this. Let’s dive in. Remember, brands are entities.

Drivers/motivators 138

Drivers/motivators Sports Engineering Follow-up 138

Salesforce

JANUARY 3, 2024

We’ve all had to put up with pushy salespeople. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. I used to be one. Close with next steps.

Pitch 109

Pitch Sales Prospecting Clients 109

Search Engine Land

MARCH 22, 2024

This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. Building relationships and earning trust are key to earning lasting relationships with customers. Spotlighting area events and recommendations. Managing reviews.

Real Estate 113

Real Estate Trust Healthcare Click Through Rate 113

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. However, it is often the case that relationships are complicated between these teams, and sometimes they can even butt heads.

Objectives and Key Results 103

Objectives and Key Results Lead generation Sales Campaign 103

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. Deliver Exceptional Customer Service Exceptional customer service is the foundation of building customer loyalty and trust.

Customers 106

Customers Referrals Trust Clients 106

Understanding the Sales Force

SEPTEMBER 5, 2023

Last week, I posted an article on the Impact of Relationship Building Challenges in Sales. The article explored what happens to salespeople who are skilled at selling, but aren’t very good at building relationships, as well as those who are great at building relationships, but aren’t very skilled at selling.

Relationship building 77

Relationship building Sports Networking Up-sell 77

Search Engine Land

APRIL 5, 2024

Why we must do SEO audits Before we dive into the problems with SEO audits and what you can do about them, I would like to provide three arguments for why we need them. Before we did change anything, we conducted an SEO audit. Before we did change anything, we conducted an SEO audit. A guiding policy.

Hospitality 101

Hospitality Consult Clients Construction 101