Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. While the LinkedIn audience still skews towards career-minded professionals, the industries, interests, and demographics represented on the platform have become much broader since its launch.

Networking 101

Networking Launch Growth B2B 101

Hubspot

SEPTEMBER 10, 2020

When picturing the year ahead, 69% of respondents said they expected to expand their businesses, and 59% expected increased revenue for 2020. While those ambitions may have been realized for some, the events of 2020 have presented unique challenges for small business owners. In 2020, there were 33.7 Stats About Entrepreneurship.

Retail 98

Retail Healthcare Government Launch 98

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Entertainment 101

Entertainment Gambling Price Campaign 101

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Get the daily newsletter digital marketers rely on.

Launch 98

Launch Service Consult Technology 98

Martech

JANUARY 25, 2022

TikTok saw an explosion in numbers of users in 2020 (almost 90%). Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech.

Campaign 98

Campaign Niche Education Launch 98

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. Your cold email response rates can make or break your outbound sales campaigns. Top Sales Hacks That Will Give You An Edge in 2020. WHEN : December 9–13, 2019.

Gaming 126

Gaming Objectives and Key Results Sales Up-sell 126

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Search Engine Land

APRIL 20, 2023

While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its Bard chatbot, will enable the creation of more sophisticated campaigns akin to those made by marketing agencies. How it works. Why we care.

Campaign 92

Campaign Presentation Technology Technology 92

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. Sales pages.

A/B testing 101

A/B testing Price CRM Campaign 101

Hubspot

FEBRUARY 5, 2020

But simply launching more tools didn't get them the results they needed. This large number of tools that Hatch used delayed its ability to set up campaigns and results in a more complicated marketing process. Books Tell You Why, a rare bookseller, uses their CRM to personalize their marketing campaigns for each reader. "As

Click Through Rate 101

Click Through Rate Launch Repeat business Pipeline 101

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 101

Campaign Promote Strategic planning Follow-up 101

Search Engine Land

OCTOBER 1, 2024

Should we consistently invest in PR or SEO instead of short-term campaigns? How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage. I haven’t found a better tool to do this process.

Electricity 95

Electricity Growth Strategize Launch 95

Hubspot

APRIL 14, 2020

You'll launch a number of initiatives to support this business goal, including paid media campaigns. Great — now, what initiatives are you going to launch to bring in that $50,000 revenue? Well, digital ads are going to be only one of the many tactics you launch, all of which will need investment.

Launch 101

Launch Campaign Growth Conversion 101

SalesHandy

APRIL 14, 2020

Work on centralized email campaigns. Email campaigns are the most essential part of every sales engagement process. 81% of the SMBs use email as their primary source of communication which makes email campaigns the most effective way of sales engagement. Send your first email campaign for free!

Sales 98

Sales Follow-up Campaign Represent 98

Martech

JULY 19, 2022

Adobe’s 2020 acquisition of Workfront also addressed this growing need. Monday.com joined this group when it launched Monday Marketer earlier this year. “We But as soon as that task is completed, it leads to another step, like distributing content on social media and executing the campaign.

Process 122

Process CRM Strategic planning Launch 122

Martech

SEPTEMBER 28, 2021

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. However, if done well, it could help many advertisers better understand which campaigns and ads are contributing to overall success throughout the funnel. It manages some 1.6 Read more here.

Launch 97

Launch Assembly Line CRM Conversion 97

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. Across the industry, overall CTV impressions are up 3X over Q2 2020. CTV impressions and share.

Growth 135

Growth E-commerce Sports Launch 135

Hubspot

APRIL 16, 2020

So, if you're launching a new product, WhatsApp can automatically send the messages you've created to the customers you select. Next, we'll show you how you can use the tools provided in WhatsApp Business to make an effective WhatsApp marketing campaign. WhatsApp Marketing Campaign Examples.

X-functional 101

X-functional Contact Campaign CRM 101

ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Search Engine Land

JUNE 26, 2024

The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” There’s still no action on the one thing everyone has complained about since GA4 launched in October 2020: the UI.

Campaign 106

Campaign Launch Engineering Product 106

Martech

JANUARY 4, 2023

Software development nearly always takes longer than promised, so it’s foolish to read too much into delays around the launch of the modules for the platform. Dig deeper: Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers. The platform was originally announced in December 2020.

Launch 116

Launch Campaign Clients Product 116

Martech

JUNE 6, 2025

AI-native tools : Post-2020 platforms like Clay and Zapier rethink core workflows with AI at the center. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production. Here’s what worked — and where there’s room to grow.

GTM 52

GTM Customers B2B Strategize 52

Martech

OCTOBER 3, 2023

During pandemic lockdowns in 2020, Dillon heard about TikTok from her daughter, who was 13 at the time. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. million views. “We

Customers 127

Customers Cold Call Territory Launch 127

Martech

OCTOBER 3, 2023

During pandemic lockdowns in 2020, Dillon heard about TikTok from her daughter, who was 13 at the time. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. million views. “We

Meeting 126

Meeting Customers Cold Call Territory 126

Hubspot

OCTOBER 16, 2019

Your company might have to write a press release to announce new products, launches, campaigns, or movements. For example, if you work at a shoe company and want to start a movement on Twitter to #walkmore, a PR firm can write a press release to announce the campaign and hopefully attain media coverage. Event planning.

Strategize 101

Strategize Price Pitch Contact 101

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Viacom Tells Google’s YouTube To Remove Videos 2007: YouTube agreed to remove 100,000 video clips.

Engineering 117

Engineering Click Through Rate Campaign Launch 117

Search Engine Land

NOVEMBER 29, 2023

This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences. During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising.

Price 121

Price Engineering Launch User Experience 121

Search Engine Land

OCTOBER 9, 2023

Three antitrust suits have been launched against Google since 2020. In November 2020, the DOJ launched its first antitrust lawsuit against Google. Blended campaign uncoupling : Along with multiple platforms to access inventory, Google's automated blended campaigns would no longer exist.

Legal 119

Legal Engineering Price Launch 119

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. The big PPC shifts of 2019 that will shape how we market in 2020.

E-commerce 104

E-commerce Gambling Engineering Campaign 104

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. “I think we all know that 2020 was most certainly an intense year for all of us in many regards,” said Roberts. Marketers can use DMPs to transform their campaigns.

Entertainment 121

Entertainment Government Campaign Technology 121

Hubspot

AUGUST 24, 2020

Roughly two months after Mark Zuckerberg and Eduardo Saverin launched Facebook in February 2004, the two took some minor steps to monetize the platform — just enough for a small financial cushion to help while the company got off the ground. 2007: Facebook officially launches its Facebook Ads platform. The History of Facebook Ads.

Real Estate 101

Real Estate Launch Objectives and Key Results Campaign 101

Martech

FEBRUARY 17, 2022

The move aims at boosting measurement, attribution and insights in audio ad campaigns. Brands looking to reach the large audiences drawn by popular podcasts will have a greater incentive to do so when they can improve the measurement and precision of campaigns. In 2020, Spotify launched Streaming Ad Insertion.

Campaign 98

Campaign Launch Networking Follow-up 98

Hubspot

OCTOBER 11, 2019

Advertising is changing -- in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. Market research is an essential part of campaign promotion. Here's where you'll want to think about the broad purpose of your campaign to inspire your ad. Conduct Marketing Research.

Transportation 101

Transportation Launch Promote Campaign 101

Martech

JULY 20, 2021

billion in revenue in 2020 and last week they filed for an initial public offering leading to a potential market valuation of over $6 billion. Weber recently launched a new website for the French market and wanted to utilize their loyal audience to create more authentic content to differentiate the brand from competitors.

E-commerce 123

E-commerce Customers Trust Technology 123

Martech

AUGUST 18, 2021

This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. It allows you to update campaigns on the fly if products or services become unavailable or if you need to pause a campaign in one location or ramp it up in another. Read more here.

Technology 133

Technology Technology Campaign Launch 133