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Optimizely to acquire NetSpring, launches Personalization

Martech

Optimizely is seeking to respond with its new Personalization offering, highlighting the following features: Contextual Bandits. Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely. Processing.

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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

As a result, some Canva Teams users saw subscription prices go from $120 per year for up to five users, to $500 per year. She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite.

Price 114
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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. During the pandemic years, many more were compelled into digital transformation.

Price 120
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Sports 120
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Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Some context: Google launched AI Overviews in May – which was followed shortly thereafter by numerous bad examples of AIO giving dangerous and wrong answers. Desktop searches increased “a little” while mobile searches fell “a considerable amount,” when comparing May to the prior four months, the study found.

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Integration isn’t a martech problem, it’s an organizational one

Martech

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Email: Business email address Sign me up! The store manager calls me raging about “garbage data” because customers are showing up with online orders that look nothing like what they received.

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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

Consumers are now saying that they’re back to prioritizing spending their disposable incomes on physical goods, followed by savings, with experiences last. What you can do: Evaluate where you’d like your brand to show up when it comes to AI chat assistants. Even three in four Gen Z shoppers will be hitting up stores this year.

Retail 64