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SAP to launch loyalty management solution for retailers

Martech

The solution will integrate with SAP S/4HANA Cloud for Retail, SAP Commerce Cloud, SAP Service Cloud and SAP Emarsys Customer Engagement. Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up!

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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Why we care. That genie is out of the bottle. A closer look.

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How to use AI in email marketing without losing the human touch

Martech

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. When that draft is done you can run it through AI which can spot spelling and grammatical problems, format it and be ready for your email service provider.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.” Dig deeper: International SEO: How to avoid common translation and localization pitfalls Yandex (Russia) Yandex has claimed to have used AI in search technologies for more than 2020 years. Recently, competition has heated up even more.

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Bounteous teams up with Acquia to launch CDP training services

Martech

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Get the daily newsletter digital marketers rely on.

Launch 98
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. And then once you've launched, your work has only just begun. How to Launch a Mobile App.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

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