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Optimizely to acquire NetSpring, launches Personalization

Martech

Customizable algorithms that self-adjust to deliver relevant user experiences. The digital experience generated for each individual visit is optimized using machine learning to surface content based on visitor attributes. Faster page-load speeds with the digital experience enhanced before it reaches the user’s browser.

Launch 62
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101
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The SEO’s guide to Google Search Console

Search Engine Land

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 8, 2018: Google experiments with domain properties. May 27, 2020: Google Search Console adds Core Web Vitals report. 14, 2022: Google Search Console launches new HTTPS report. 22, 2021: Google Search Console rolls out new design.

CTR 106
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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The Winning Sales Process for Your Startup in 2020

Salesmate

You are gearing up to launch your product’s sales process. In this article, I am going to tell you how you can equip yourself better for handling potential customers by creating a winning sales process for your startup in 2020. I hope this article sheds some light on how you can create a winning sales process for your startup in 2020.

Process 125
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2020: Outreach’s Year in Review

Outreach

In 2020, that’s exactly what we did. In 2020, Outreach…. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. Launched the premier interactive community for sales professionals. Grit is one of our core values. The Highlights.

CRM 75
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The 3 Secret Ingredients for Scaling to $100M ARR with Bitly CEO and CPO

SaaStr

Kelsey joined them as CPO, and they started experimenting with less expensive packages downmarket where customers could go online and set up a subscription. Toby joined Bitly in 2020 as CEO, and they started to lean in and push hard into the PLG motion. Figure out how to convert some subset of users into paid.