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Global search engine AI innovations: What SEOs need to know

Search Engine Land

On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.” At the time of launch, YandexGPT 3 was free (100 API requests per hour), and plans were made to integrate this technology into wider products. HyperCLOVA X builds on the original HyperCLOVA, first launched in 2021.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Sports 120
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The SEO impact of interstitials, before and after

Search Engine Land

The client launched a mobile and desktop pop-up for all United States visitors. Against my advice, the client hoped the conversions would outweigh the decline in organic traffic. Before the launch of the pop-up, the website averaged a 3-second load time. And a 13-second load time after the launch of the pop-up.

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41% of brands using AI for video, up from 18% last year

Martech

The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. How should marketers respond?

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5 Interesting Learnings from Twilio at $4.7 Billion in ARR

SaaStr

Growth Has Reaccelerated, Though Still Far Below Its 2021 Peak 12 months ago, Twilio was growing revenue at 7% year-over-year. 2018-2021 was so, so different: 4. Twilio slowly re-accelerating: – $4.8B Today, DBNER is up to 107%, with Communications at 108% and Segment dropping to 94%.

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Shoe Carnival Puts Its Best Foot Forward with Composable Commerce

Salesforce

Heres our conversation, lightly edited for clarity and conciseness. As a result, we saw a 39 basis-point lift in conversion. We dont have to worry about whether servers are at capacity or whether we can handle the traffic from a freshly launched marketing campaign. We acquired Shoe Station in 2021. We have peace of mind.

UX 59
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7 Popular Startup CRMs & Which is Best For You in 2024

Hubspot

Enables Personalized Customer Experiences According to a 2021 study by McKinsey & Company, 71% of customers demand personalization, and 76% get frustrated when it doesn’t happen. Conversely, a Zendesk study found that 73% of customers would switch to a competitor after more than one bad experience.

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